BOOYAH Flash Point Redefines Jerkbait Fishing

Forward facing sonar has forever changed the way many bass anglers fish, and BOOYAH is changing jerkbait fishing with the new Flash Point Jerkbait, which provides an unparalleled live sonar return, allowing anglers to accurately track the bait when “sight fishing” with electronics.

The Flash Point name comes from the innovative insertion of a blade across the head of this premium jerkbait. The signature blade, which is built into a cavity so that it cannot fall out, serves two critical functions. First, it creates a dramatically better return on forward facing sonar. In addition, it creates subtle flash to enhance visibility and provide bass a defined aiming point, resulting in more hook-ups.

Created with extensive input from elite pro staffers who had been calling for a premium jerkbait to fish with forward facing sonar, the Flash Point features a narrow profile that facilitates a highly responsive action and suggests an easy target. A broader rounded back and belly accurately mimic shad or herring. Etched scales and fins, along with intricate painting, create an exceptionally lifelike appearance.

The action, triggered by every snap of the rod tip, is quick and highly erratic, and the Flash Point remains at the same level of the water column whether its darting or resting.

The Flash Point dives 4 to 6 feet when cast and reeled down and is engineered to suspend at a 40-degree nose-down angle when paused to imitate a dying baitfish. A weight-transfer system, which utilizes tungsten beads, allows for long casts, which can be critical for fishing jerkbaits, especially in clear water.

The Flash Point jerkbait is 4.25 inches long and weighs 1/2 ounce. It comes armed with three No 6 ultra-sharp carbon steel SS finish treble hooks. It comes in 12 exclusive colors, including highly natural baitfish imitations and attractor patterns.

MSRP: $14.99