Yamamoto Releases Sensei Worm
Irving, TX – Yamamoto Baits is excited to announce the release of the all-new Sensei Worm. Designed to be a
Read moreIrving, TX – Yamamoto Baits is excited to announce the release of the all-new Sensei Worm. Designed to be a
Read moreTechnology continues to move leaps and bounds all around us. Whether you’re talking about the vehicle you drive to the
Read moreWhen it comes to staying warm, layering is a key strategy. Here are some tips on how to layer effectively
Read moreBeating out stiff competition, the Hardy Marksman Z captures prestigious Best in Category Win for Fly Fishing Rod at ICAST
Read moreORLANDO, Fla (July 12, 2023) – Entering a challenging market with stiff competition, the Berkley PowerBait Nessie shines brightest to win
Read moreORLANDO, Fla (July 12, 2023) – Taking the crown for 2023 ICAST’s Best of Category for Rod and Reel Combo, the Abu
Read moreIrving, TX – Designed to be the perfect tool for forward facing sonar, but certainly not limited it, the Yamamoto
Read moreIrving, TX – In a time where forward facing sonar is an ever more useful tool in the arsenal of
Read moreFishLung® to be revealed at iCast 2023 Orlando, Florida, July 11, 2023 — O2 Air-Sea, LLC is proud to announce
Read moreIrving, TX – Bill Lewis put lipless crankbaits on the map over 50 years ago. The Hammer-Trap is the newest
Read moreIrving, TX – There is simply no denying the success that Gerald Swindle has had throughout his career using a
Read moreIrving, TX – Yamamoto Baits released the popular Yama Craw in December of 2022. Thanks to its incredible action and
Read moreIrving, TX – Not all micro-cranks are created equal. Though the all-new Bill Lewis GNAT may be small, it has
Read moreRedefining Fishing Rod Handles, Again! Oviedo, Fl, June 28th , 2023 – Today marks the launch of the Tsuka 2,
Read moreFin-Nor joins the prescription market with their angler-built eyewear technology Columbia, SC (June 28, 2023) – Fin-Nor, leader of angler innovation
Read moreNew Z-Man® Rattle-Snaker® wires ElaZtech® and all soft plastics with fish-attracting sound Ladson, SC (June 28, 2023) – Among all
Read moreThe newest Plano EDGE box is designed with the same performance features that consumers have come to enjoy made specifically
Read moreUltrex QUEST gives anglers everything they love about Ultrex with an updated brushless design to tackle the most punishing conditions.
Read moreWHITEWATER Fishing’s Lightweight Tech Hoodie and Long Sleeve Tech Shirt wear and fish like comparable tops twice their price. By
Read moreSIONYX Brings Dark Room Experience to ICAST 2023 Beverly, MASS. (June 27, 2023). The SIONYX Nightwave marine digital night vision camera
Read moreElevate Your Fishing Experience with the Latest Zata Low Profile/Spinning Reels and Combos from Abu Garcia COLUMBIA, S.C. (June 27,
Read moreMinn Kota’s trusted line of bow-mount trolling motors have been re-designed to help anglers get more out of their time
Read moreTournament sticks Elvis Lee and Amy Hansen rely on NORSK Lithium for full-days on-the-water New Hope, Minn. (June 22, 2023)
Read moreBerkley’s newest hard bait weapon that bass cannot resist COLUMBIA, S.C. (Feb 7, 2023) – Berkley understands what balsa crankbaits can
Read moreThe Ultimate Tool for Freshwater Anglers Who Want to Fish to Win COLUMBIA, S.C. (June 20, 2023) – Building on the original
Read moreNPAA President participates in ASA’s Government Affairs spring meeting to sound off in support of recreational sportfishing. Forestville, WI (May
Read moreGame-Changing Product Line-up Delivers Speed, Accuracy for Tournament & Recreational Anglers (Columbia, MO) May 15th, 2023 – BUBBA™, a brand known
Read moreIrving, TX – Yamamoto Baits is excited to announce the stateside debut of the Yamatanuki. Wildly popular in Japan, the
Read moreOCEAN SPRINGS, MISSISSIPPI – January 6, 2023. Anglers, are you tired of spinnerbaits that wash out at the surface and
Read moreCrazy For Crappies video captures imagination of young anglers with its peer-to-peer format. Forestville, WI (January 9, 2023) – Designed
Read moreIrving, TX – Yamamoto Baits is proud to unveil the all-new Yama Craw. Designed to provide a tight and fast
Read moreNorthland Fishing Tackle’s new Elite Series Nedster Jig and Weedless Nedster Jig further the groundbreaking Ned Rigging technique. BEMIDJI, Minn.
Read moreFort Meyer’s gathering focused on sport fishing pros controlling their own destiny. Forestville, WI (November 7, 2022) – The National
Read moreStory and images provided by Ladies, Let’s Go Fishing Forestville, WI (November 2, 2022) – Women now account for 37
Read moreThe explosive Ever Green Shower Blows SB-150 topwater family adds a range of new colors Cypress, CA (October 13, 2022)
Read moreAvailable soon, Northland brings bass anglers the weedless solution to fishing soft plastics and building custom swim jigs: the Elite
Read moreAims to help recreational fishing-industry professionals control their own destiny Forestville, WI (October 13, 2022) – Anticipation is ramping up
Read moreCOLUMBIA, S.C. (Oct 6, 2022) — Building on the success from previous Frabill Conservation net models, the new Conservation Folding Net
Read moreNew SH-3 colors bring bass anglers an option for every situation and forage type Cypress, CA (October 4, 2022) – The
Read morePhoto by Kyle Jessie/B.A.S.S The Yamaha Rightwaters Bassmaster Kayak Series powered by TourneyX will wrap up the 2022 season on
Read moreHumminbird releases an upgraded premium mapping solution in Humminbird LakeMaster VX to help anglers understand what is under the water’s
Read moreEDGE series continues to solve anglers’ storage problems one box at a time. COLUMBIA, S.C. (September 27, 2022) — With
Read moreNew colors bring bass anglers an option for every situation and forage type Cypress, CA (September 27, 2022) – One
Read moreRegistration set to open for premiere gathering of recreational fishing industry professionals. Forestville, WI (September 23, 2022) – For recreational fishing
Read moreEver Green IR Finesse Jig produces more fish on pressured waters Cypress, CA (September 22, 2022) – Known for their
Read moreCOLUMBIA, S.C. (September 20, 2022) – Expanding on its stellar line of hard baits, Berkley announces the addition of the highly
Read moreCOLUMBIA, S.C. (September 15, 2022) – Backed by more than 25 years of the scientific research and testing, Berkley PowerBait continues
Read moreNew PowerBait MaxScent bait adds claws to a ned-style presentation giving anglers even more ways to catch fish COLUMBIA, S.C.
Read moreWith seven new patterns, this super popper conquers the surface bite. Cypress, CA (September 14, 2022) – For freshwater fans, nothing
Read moreUgly Stik adds digital and mechanical scale options to its expansive lineup of Ugly Tuff tools. COLUMBIA, S.C. (August 3,
Read moreKicker CrabZ™ and DieZel Eye™ Jighead earn New Products Showcase trophies Ladson, SC (August 3, 2022) – Where guides fish on
Read moreCypress, CA (August 2, 2022) – Mindful crankbait anglers know all lures are not created equal. Inevitably, in-boat where anglers
Read moreIf “too much of a good thing” really was a problem, Bomber Lures would be in trouble. Not only has
Read moreNew level premium low-profile reels created with avid anglers in mind COLUMBIA, S.C. (August 1, 2022) – Designed for anglers who
Read moreScottsboro Tackle Company had a problem. A good problem, but a problem, nevertheless. Their exceptionally natural hand-poured swimbaits became so
Read moreHook & Tackle introduced the Sun Protection category to the marine/fishing industry back in 1989. We are excited to introduce
Read moreYO-ZURI displays the new releases at ICAST 2022 with patented 3D internal prism and painted finishes that never chip or
Read moreThe BOOYAH Pad Crasher is legendary for its ability to glide through vegetation and other heavy cover, prompting vicious strikes
Read moreMore than 12,000 representatives from the global recreational fishing industry were in attendance Orange County Convention Center, Orlando, FL –
Read moreStartup company backed by trauma survivor takes home “Best of Show” in an upset for the ages Orange County Convention
Read moreThe Norman Speed N has been a huge success since its introduction, two years ago, and produced two top five
Read moreIrving, TX – Yamamoto Baits is proud to announce the debut of the brand-new 5.5” Slinko. The Slinko maintains the
Read moreThirty new products set to square off for ICAST overall “Best of Show” today Orange County Convention Center, Orlando, FL
Read moreThe Frabill WITNESS 30lb Weigh Net and Frabill ReCharge Deluxe Aerator win dual awards in their respective categories for Best
Read moreORLANDO, Fla. (July 20, 2022) – After the Berkley PowerBait Gilly, many believed the team at Berkley Labs would slow down.
Read moreWinning Best of Category at ICAST 2022, SpiderWire DuraBraid builds upon its successful beginnings. ORLANDO, Fla. (July 20, 2022) – At
Read moreFighting through tough competition for tackle storage, Plano’s innovative Edge Frog Box wins the award for ‘Best of Tackle Storage’
Read morePhoto by Seigo Saito/B.A.S.S BIRMINGHAM, Ala. — When a world champion of fishing is crowned at the 2023 Academy Sports
Read moreIrving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new ATV Squarebill. Available in 3 different
Read moreEvents help support industry advocacy efforts during and after the show Orange County Convention Center, Orlando, FL – July 19,
Read moreSalem, Va. – July 18, 2022 – Missile Baits is releasing the Chunky D to add to their collection of flipping
Read moreCOLUMBIA, S.C. (June 29, 2022) — The EDGE line of tackle storage solutions fromPlano are proven favorites thanks to their
Read moreZ-Man® creates tasty new inshore nugget known as the Salty Ned ShrimpZ™ Ladson, SC (July 13, 2022) – “We call it
Read moreZ-Man® cultivates first-ever, side-propelled inshore crab swimbait Ladson, SC (July 11, 2022) – Call it a ruse. An evolutionary act of
Read moreThis combo was designed to ensure a quality fishing experience for the young angler while bringing families together for an
Read morePopular braided line now offered in high visibility color option COLUMBIA, S.C. (July 12, 2022) – After its introduction at ICAST
Read moreBerkley Expands the Frittside Lineup with the Addition of the Clickin’ Frittside COLUMBIA, S.C. (July 12, 2022) – Expanding on their
Read moreIrving, TX – Bill Lewis Lures is excited to announce the debut of the all-new Scope Stik. Designed for max-detection
Read moreIrving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new Precise Walleye Crank. The Bill
Read moreIrving, TX – Yamamoto Baits is excited to announce the debut of the new 3” Shad Shape Worm. This 3-inch
Read moreIrving, TX – Yamamoto Baits is excited to announce the debut of the brand-new 5” Shad Shape Worm. This 5”
Read moreIrving, TX – Yamamoto Baits is proud to announce the debut of the all-new 3” Zako. Maintaining all the same
Read moreIrving, TX – Yamamoto Baits is excited to announce the debut of the brand-new Speed Senko. Building off the legacy
Read moreNew bladed jig with an innovative Head-to-Blade connection design paired with unmatched PowerBait flavor. COLUMBIA, S.C. (July 13, 2022) – Bladed
Read moreColumbia, SC – July 6, 2022 – Fin-Nor, the iconic fishing brand that added sunglasses to its innovative product line
Read moreDurable bladed jig trailer provides unique action that fish find irresistible COLUMBIA, S.C. (July 14, 2022) – Adding to their already
Read moreNEW FishLab BBZ Bio-Shad Gizzard Will Be Making Waves For 2023. ONTARIO, Calif.: FishLab Tackle is becoming known for its
Read more– NINE CASTING, SIX SPINNING MODELS OFFERED AT $99.99 (USD) – CYPRESS, Calif. – ICAST Show 2022 Introduction (Available late
Read moreHumminbird MEGA Live TargetLock gives anglers the ability to use their Minn Kota Spot-Lock and Humminbird MEGA Live independently of
Read moreLifetime Cases for Lifelong Adventures Suamico, WI – Lakewood Products, a Division of Midwest Textile Manufacturing Corporation and the leader
Read moreDobyns Rods is happy to announce the new Hyperlite Series with Josh Jones. Josh and Gary are great friends and
Read moreIrving, TX – GSM Outdoors is excited to attend ICAST 2022 in Orlando, Florida. Taking place July 19-July 22, the
Read moreBaitFuel Infused Soft Plastics Lead the Way for exciting new products from American Baitworks. Ocean Springs, MS. July 8, 2022.
Read moreLadson, SC (July 8, 2022) – Run a search for ‘new panfish baits’ and you quickly realize the internet could stand
Read moreThis is a new approach to the fishing rod grip design and customization by including everything in a simple-to-use system.
Read moreCOLUMBIA, S.C. (July 7, 2022) – Gone are the days of losing fish because you can’t catch up. The new
Read moreHook & Tackle’s introduces the COOLEST performance fishing shirt for Spring 2023. Meet the Captiva Island, a multi-vented button-front shirt.
Read moreLadson, SC (July 6, 2022) – What sort of conjuring could have breathed so much life into such a singular lure?
Read moreColumbia S.C. (July 7, 2022) – Pure Fishing, a renowned global tackle company, announces its partnership with BlacktipH®, one of the
Read moreNew to the Bass Boat Saver family is Black Label, a ceramic polymer technology that polishes, shines and protects your
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