The KAGE Family Grows
DAIWA’s new multispecies KAGE LT engineered to be the lightest spinning reel in its class. FOOTHILL RANCH, CA (July 24, 2024)
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ICAST 2024
Yamamoto Debuts Covert Craw
Irving, TX – The Yamamoto Covert Craw is just as sneaky as it sounds. Based on a proven and popular
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MADE IN THE USA – Virtus Series by Phenix Rods
Irving, TX – Phenix Rods is excited to announce their new Virtus series of rods, featuring American-made craftmanship and attention
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Buckeye Lures Unveils Freestyle Head
Irving, TX – Freedom is all you can ask for, and that’s exactly what the new Buckeye Freestyle Head delivers.
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Bucca Brand Introduces Trick Shad
Irving, TX – Bucca Brand’s new Trick Shad is a testament to some baits just having a little extra magic.
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Big Bite’s Best Skipper Ever Arrives
Irving, TX – “Best”is a strong word. Big Bite Baits means it. The Best Skipper Ever is a 3.5″ creature
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Frog Factory Adds 12 New Ribbit Colors
Irving, TX – Frog Factory is living up to its name by adding 12 new, eye-catching colors for the Ribbit
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SteelShad Debuts Unique Bottom Blade
Irving, TX – Every so often a bait comes around that can only be described as “different”. SteelShad’s new Bottom
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Shad Shape Swimmer Debuts
Irving, TX – Yamamoto Baits has officially entered the swimbait world. The new Shad Shape Swimmer is a subtle swimbait
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Ultra-Versatile Dual Voltage Marine Batteries for Today’s Trolling Motors & Sonar
The new line of Norsk Lithium® 36+28V 60Ah batteries boast two sets of terminals, offering dual voltage functionality within a single
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4″ Fat Senko Joins Yamamoto Family
Irving, TX – A new Senko has arrived. Inspired by its big brother, the 5″ Fat Senko, the brand-new Yamamoto
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Yamamoto Expands Scope Shad Offerings
Irving, TX – Building off the success of last year’s Scope Shad release, Yamamoto Baits is excited to announce the
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GSM Introduces Stealth Color Series
Irving, TX – Sometimes a sneaky approach is required to make fish bite, and that’s why GSM Outdoors has introduced
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Z-Man® Develops Groundbreaking Shad Style Swimbait
New Shadtron™ LT merges realism & durability with cutting-edge line-through hook system Ladson, SC (July 15, 2024) – A golden age of angling now
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Your Own Pet Rat
Ever Green’s new Combat Rat elevates wakebait fishing for giant bass. FOOTHILL RANCH, CA (July 12, 2024) – You might associate
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ICAST 2024 Press Releases and News
We will be adding Press releases and News from ICAST 2024 as they are available. Please check back often for
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