Berkley’s Innovations Wins Best of Category for Freshwater Hard Bait and Soft Bait at ICAST 2022

ORLANDO, Fla. (July 20, 2022) – After the Berkley PowerBait Gilly, many believed the team at Berkley Labs would slow down. Instead, the team at Berkley Labs doubled-down and created the Berkley Slobberknocker and Berkley PowerBait PowerStinger – a bladed-jig combination to wreak havoc on bass around the country.

Compared to other bladed jigs on the market, the Berkley Slobberknocker features an innovative through-head design that is completely unique to other bladed jigs. After countless hours spent testing on and off the water, Berkley Labs scientists fine-tuned this unique design that not only delivers a consistent vibration but is also perfectly suited to come through heavy cover while staying engaged.

Backed by science, the Slobberknocker features a signature hand-tied Berkley silicone skirt infused with PowerBait flavor to help ensure that every fish that bites will hold on longer, helping anglers put more fish in the boat.

Adding to their already stellar lineup of award-winning soft plastics, Berkley’s newest PowerBait soft plastic, the PowerStinger, is sure to quickly become a favorite straight tailed minnow-style bladed jig trailer thanks to its unique design.

Featuring new, patent pending “honeycomb” technology, the PowerBait PowerStinger offers additional swimming action when paired with a bladed jig that triggers fish to bite. The PowerStinger has a thick baitfish profile and a dense head that is durable and prevents tearing. A perfect match with the new Berkley Slobberknocker, the PowerBait PowerStinger is available in both 3.5-inch and 4.25-inch, with 12 standard colors and 4 HD colors to match any hatch.

To learn more about Berkley Fishing, Click HERE.

For more information about the 2022 new products from all the Pure Fishing brands, including downloadable press releases, spec sheets, images and logos, go here.

About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.