Ugly Stik Ugly Tuff Scales
Ugly Stik adds digital and mechanical scale options to its expansive lineup of Ugly Tuff tools. COLUMBIA, S.C. (August 3,
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ICAST 2022
Z-Man Wins Two ICAST Awards
Kicker CrabZ™ and DieZel Eye™ Jighead earn New Products Showcase trophies Ladson, SC (August 3, 2022) – Where guides fish on
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Crankbait Supremecy – The new Ever Green ZR-4 is destined to become your go-to bass bait
Cypress, CA (August 2, 2022) – Mindful crankbait anglers know all lures are not created equal. Inevitably, in-boat where anglers
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Bomber Delivers Crankbait Value in Fabulous New Colors
If “too much of a good thing” really was a problem, Bomber Lures would be in trouble. Not only has
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Zenon Low-Profile Baitcast Reels – Abu Garcia’s Newest Casting Reels
New level premium low-profile reels created with avid anglers in mind COLUMBIA, S.C. (August 1, 2022) – Designed for anglers who
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YUM Unites Swimbait Efforts with Scottsboro Tackle Company
Scottsboro Tackle Company had a problem. A good problem, but a problem, nevertheless. Their exceptionally natural hand-poured swimbaits became so
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Hook & Tackle Introduces New Collections of Printed Hoodie Hi-Performance Fishing Shirts
Hook & Tackle introduced the Sun Protection category to the marine/fishing industry back in 1989. We are excited to introduce
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YO-ZURI Shows Off New Releases at ICAST 2022 in Orlando, Florida
YO-ZURI displays the new releases at ICAST 2022 with patented 3D internal prism and painted finishes that never chip or
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BOOYAH Solves Frog Problem with Poppin’ Pad Crasher Jr
The BOOYAH Pad Crasher is legendary for its ability to glide through vegetation and other heavy cover, prompting vicious strikes
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ICAST Once Again Stands Atop the Sportfishing World as the Industry’s Largest Business Event
More than 12,000 representatives from the global recreational fishing industry were in attendance Orange County Convention Center, Orlando, FL –
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First Time Exhibitor Wins Best of Show at ICAST
Startup company backed by trauma survivor takes home “Best of Show” in an upset for the ages Orange County Convention
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Norman Lures Delivers Smaller Size of Popular Speed N
The Norman Speed N has been a huge success since its introduction, two years ago, and produced two top five
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Yamamoto Debuts Slinko
Irving, TX – Yamamoto Baits is proud to announce the debut of the brand-new 5.5” Slinko. The Slinko maintains the
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ICAST Announces 30 New Product Showcase “Best of Category” Winners for 2022
Thirty new products set to square off for ICAST overall “Best of Show” today Orange County Convention Center, Orlando, FL
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Frabill WITNESS Weigh Net and ReCharge Aerator win Best in Category at ICAST 2022
The Frabill WITNESS 30lb Weigh Net and Frabill ReCharge Deluxe Aerator win dual awards in their respective categories for Best
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Berkley’s Innovations Wins Best of Category for Freshwater Hard Bait and Soft Bait at ICAST 2022
ORLANDO, Fla. (July 20, 2022) – After the Berkley PowerBait Gilly, many believed the team at Berkley Labs would slow down.
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SpiderWire DuraBraid wins Best in Category for Fishing Line at ICAST 2022
Winning Best of Category at ICAST 2022, SpiderWire DuraBraid builds upon its successful beginnings. ORLANDO, Fla. (July 20, 2022) – At
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Plano’s EDGE Frog Box wins Award for Best of Tackle Storage at ICAST
Fighting through tough competition for tackle storage, Plano’s innovative Edge Frog Box wins the award for ‘Best of Tackle Storage’
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BILL LEWIS DEBUTS ATV SQUAREBILL
Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new ATV Squarebill. Available in 3 different
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ICAST 2022 Launches With an Event-Filled “Super Tuesday”
Events help support industry advocacy efforts during and after the show Orange County Convention Center, Orlando, FL – July 19,
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Missile Baits Releases Chunky D, New Colors
Salem, Va. – July 18, 2022 – Missile Baits is releasing the Chunky D to add to their collection of flipping
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Plano EDGE Frog Box, Increasing the lifespan of your topwater frogs with a new innovative storage option.
COLUMBIA, S.C. (June 29, 2022) — The EDGE line of tackle storage solutions fromPlano are proven favorites thanks to their
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Saltwater Shrimp Cocktail
Z-Man® creates tasty new inshore nugget known as the Salty Ned ShrimpZ™ Ladson, SC (July 13, 2022) – “We call it
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Crushin’ it with the Kicker CrabZ™
Z-Man® cultivates first-ever, side-propelled inshore crab swimbait Ladson, SC (July 11, 2022) – Call it a ruse. An evolutionary act of
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American Tackle is proud to partner with Autism Anglers to release our first Youth Fishing Rod Combo
This combo was designed to ensure a quality fishing experience for the young angler while bringing families together for an
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SpiderWire DuraBraid Hi-Vis Yellow
Popular braided line now offered in high visibility color option COLUMBIA, S.C. (July 12, 2022) – After its introduction at ICAST
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Berkley Clickin’ Frittside
Berkley Expands the Frittside Lineup with the Addition of the Clickin’ Frittside COLUMBIA, S.C. (July 12, 2022) – Expanding on their
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Bill Lewis Lures Unveils Scope Stik
Irving, TX – Bill Lewis Lures is excited to announce the debut of the all-new Scope Stik. Designed for max-detection
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Bill Lewis Lures Unveils Precise Walleye Crank™
Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new Precise Walleye Crank. The Bill
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Yamamoto Debuts 3” Shad Shape Worm
Irving, TX – Yamamoto Baits is excited to announce the debut of the new 3” Shad Shape Worm. This 3-inch
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Yamamoto Unveils 5” Shad Shape Worm
Irving, TX – Yamamoto Baits is excited to announce the debut of the brand-new 5” Shad Shape Worm. This 5”
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Yamamoto Debuts 3” Zako
Irving, TX – Yamamoto Baits is proud to announce the debut of the all-new 3” Zako. Maintaining all the same
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Yamamoto Debuts Speed Senko
Irving, TX – Yamamoto Baits is excited to announce the debut of the brand-new Speed Senko. Building off the legacy
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The Slobberknocker – Berkley’s Newest Bait Innovation
New bladed jig with an innovative Head-to-Blade connection design paired with unmatched PowerBait flavor. COLUMBIA, S.C. (July 13, 2022) – Bladed
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Fin-Nor Enters North Drop, Most Advanced Eyewear Technology for Anglers, Into ICAST 2022 New Product Showcase
Columbia, SC – July 6, 2022 – Fin-Nor, the iconic fishing brand that added sunglasses to its innovative product line
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Berkley PowerBait PowerStinger
Durable bladed jig trailer provides unique action that fish find irresistible COLUMBIA, S.C. (July 14, 2022) – Adding to their already
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FISHLAB RELEASES THE BBZ BIO-SHAD GIZZARD FOR 2023
NEW FishLab BBZ Bio-Shad Gizzard Will Be Making Waves For 2023. ONTARIO, Calif.: FishLab Tackle is becoming known for its
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BE READY FOR ANY BASS FISHING SITUATION WITH DAIWA’S NEW TRECHNIQUE-SPECIFIC TATULA XT RODS
– NINE CASTING, SIX SPINNING MODELS OFFERED AT $99.99 (USD) – CYPRESS, Calif. – ICAST Show 2022 Introduction (Available late
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LAKEWOOD PRODUCTS BASS FISHING SERIES NEWEST ADDITION
Lifetime Cases for Lifelong Adventures Suamico, WI – Lakewood Products, a Division of Midwest Textile Manufacturing Corporation and the leader
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GSM Outdoors Prepares for ICAST
Irving, TX – GSM Outdoors is excited to attend ICAST 2022 in Orlando, Florida. Taking place July 19-July 22, the
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American Baitworks Deepens Product Portfolio with New Products from Scum Frog, NetBait, Snag Proof, and Freedom Tackle
BaitFuel Infused Soft Plastics Lead the Way for exciting new products from American Baitworks. Ocean Springs, MS. July 8, 2022.
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A New Era of Angling Finesse – Z-Man® Micro Finesse™ Baits deliver unparalleled multispecies advantages
Ladson, SC (July 8, 2022) – Run a search for ‘new panfish baits’ and you quickly realize the internet could stand
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New SRG Shrink Ready Grips by American Tackle Company offer customization, retrofitting, repair and re-gripping for fishing rod handles
This is a new approach to the fishing rod grip design and customization by including everything in a simple-to-use system.
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Designed to keep up with anything that swims, the new Abu Garcia Revo Rocket Spinning Reel features a blazing fast gear ratio and all the torque you need
COLUMBIA, S.C. (July 7, 2022) – Gone are the days of losing fish because you can’t catch up. The new
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Coming soon for 2023: Captiva Island Fishing Shirt by Hook & Tackle
Hook & Tackle’s introduces the COOLEST performance fishing shirt for Spring 2023. Meet the Captiva Island, a multi-vented button-front shirt.
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New Z-Man® HellraiZer™ Tail Blade Topwater Lure on the Horizon
Ladson, SC (July 6, 2022) – What sort of conjuring could have breathed so much life into such a singular lure?
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OKUMA RELEASES CEYMAR HD SPINNING REELS FOR 2023
NEW Okuma Ceymar HD Spinning Reels for 2023 ONTARIO, Calif.: With the overwhelming popularity of the Okuma Ceymar spinning reels,
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OKUMA RELEASES SALINA SPINNING REELS FOR 2023
NEW Okuma Salina Lightweight Saltwater Spinning Reels for 2023 ONTARIO, Calif.: With names like Makaira, Alijos, Cavalla and Tesoro, Okuma
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OKUMA RELEASES TESORO SPINNING REELS FOR 2023
NEW Okuma Tesoro Spinning Reels Making a Splash for 2023 ONTARIO, Calif.: With names like Makaira, Alijos, Cavalla and Tesoro,
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Spinning Rods & Little Bitty Swim Jigs
Z-Man® unveils ‘Ned-friendly’ Midwest Finesse Swim Jig™ Ladson, SC (June 23, 2022) – Hop aboard the boats of legendary anglers Ned
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