XTRATUF Men’s and Women’s Ankle Deck Boot Sport
As fishing has evolved so has fishermen’s needs, so we continue to innovate and solve for how our boots and
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2025 Holiday Gift Guide
NEBO DAVINCI 7500L Flashlight
Built for the Toughest Jobs Selecting the right flashlight isn’t just about visibility—it’s about control, confidence, and reliability to get
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Bill Lewis Lures Introduces the Big Gizz
Bill Lewis has been a trusted name in the fishing industry for decades. However, 2025 has proven that innovation never
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Thaw Rechargeable Heated Glove Liner
As the summer season concludes and cooler temperatures begin to set in, now is the time to start preparing for
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The Base Layer That Works as Hard as You Do
Gill introduces its new Base Layer Collection, the ultimate foundation for any outdoor layering system. Designed to keep anglers and adventurers dry,
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WattCycle Lithium Batteries – Advancing Your Fishing Trips
At WattCycle, we recognize that reliable power is essential for today’s anglers. As fishing trips extend and marine conditions become
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Fishooz (Dryshod) Sunwashed CVO Series Footwear
March 2025, Conklin, NY — Spring is here. Time to take in the sun, prep the boats, and get ready
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Hobie® Eyewear “Hull Float” Sunglasses: Sustainability Meets Superior Performance
Oceanside, CA – As environmental protection takes center stage, creating sustainable products from upcycled materials is more vital than ever.
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Bucca Brand Debuts 8″ Trick Shad
The new 8″ Trick Shad from Bucca Brand is built for big fish and big memories. Featuring rotating hook hangers
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Yamamoto Debuts New Yama Bug
Versatility is the name of the game for the new Yama Bug from Yamamoto Baits. Lethal in a variety of
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Yamamoto Adds 4″ Fat Shad Shape Worm
There is no such thing as too much of a good thing. That’s why Yamamoto Baits has beefed up the
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Cuda Debuts Innovative Line Stripper
Irving, TX – Cuda Fishing has built its reputation by bringing new and innovative tools to the sport fishing industry
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Buckeye Piggyback Arrives
Irving, TX – The all-new Piggyback from Buckeye Lures is designed to bring life to soft plastic minnows. Featuring a
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Frog Factory Releases Sonic Boom
Irving, TX – Frog Factory has made its latest splash with the new Sonic Boom. The Sonic Boom is everything
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Bucca Brand Adds 5″ Bull Shad
Irving, TX – Big brother has arrived. The 5″ Bull Shad from Bucca Brand is an upsized version of the
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Yamamoto Rolls Out Hinge Minnow
Irving, TX – The new Hinge Minnow from Yamamoto excels at 2 things: rolling and getting bit while rolling. Realism
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