The KAGE Family Grows
DAIWA’s new multispecies KAGE LT engineered to be the lightest spinning reel in its class. FOOTHILL RANCH, CA (July 24, 2024)
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ICAST 2024
Rebel Maximizes Natural Attraction with Soft Plastic Bait Series
Rebel Lures has a long tradition producing lures with natural shapes and color patterns to match gamefish forage species. Iconic
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Great Lakes Finesse Adds Matte Finesse Jig
Great Lakes Finesse is taking jig fishing finesse to a new level with the release of the Matte Finesse Jig.
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Phenix Introduces M1 Walleye Series
Irving, TX – Phenix Rods has expanded their M1 series of rods with the brand new M1 Walleye series. Designed
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Yamamoto Debuts Covert Craw
Irving, TX – The Yamamoto Covert Craw is just as sneaky as it sounds. Based on a proven and popular
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BOOYAH Flash Point Redefines Jerkbait Fishing
Forward facing sonar has forever changed the way many bass anglers fish, and BOOYAH is changing jerkbait fishing with the
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MADE IN THE USA – Virtus Series by Phenix Rods
Irving, TX – Phenix Rods is excited to announce their new Virtus series of rods, featuring American-made craftmanship and attention
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Buckeye Lures Unveils Freestyle Head
Irving, TX – Freedom is all you can ask for, and that’s exactly what the new Buckeye Freestyle Head delivers.
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CUDA Announces Electric Filet Knife
Irving, TX – CUDA, known as a leading brand in the world of filet knives and fishing tools, has gone
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Bucca Brand Introduces Trick Shad
Irving, TX – Bucca Brand’s new Trick Shad is a testament to some baits just having a little extra magic.
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Big Bite’s Best Skipper Ever Arrives
Irving, TX – “Best”is a strong word. Big Bite Baits means it. The Best Skipper Ever is a 3.5″ creature
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Frog Factory Adds 12 New Ribbit Colors
Irving, TX – Frog Factory is living up to its name by adding 12 new, eye-catching colors for the Ribbit
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SteelShad Debuts Unique Bottom Blade
Irving, TX – Every so often a bait comes around that can only be described as “different”. SteelShad’s new Bottom
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Shad Shape Swimmer Debuts
Irving, TX – Yamamoto Baits has officially entered the swimbait world. The new Shad Shape Swimmer is a subtle swimbait
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Josh Jones Hyperlite Series – New Crappie Rod from Dobyns
Irving, TX – Dobyns Rods has expanded its ever-growing lineup with the brand-new Josh Jones Hyperlite Series. Designed to Josh’s
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Bill Lewis Unveils the All-New Depth Strike
Irving, TX – Trying to trigger explosive bites? The brand-new Bill Lewis Depth Strike, optimized for forward facing sonar, is
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THE LAST WORD IN 36V TROLLING MOTOR RIGGING
Today’s Powerful, New 36-Volt Direct-Drive & Lithium-Powered Trolling motors require special, high-performance connections… which 6 Gauge Wire configured Connect-Ease® 36V PRO
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SteelShad Unveils Real Life Color Series
Irving, TX – Bait colors matter. There are bass fishing staples, crazy colors, gimmick colors, and then there’s SteelShad’s new
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Buckeye, Swindle Debut G-Stroll
Irving, TX – Designed by pro angler Gerald Swindle, the brand-new Buckeye G-Stroll Jighead is built for the mid-strolling technique
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Bill Lewis Debuts Zig-Zag
Irving, TX – The topwater bite just got wilder. The new Zig-Zag from Bill Lewis is designed to be tied
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Yamamoto Unleashes Nuki Bug
Irving, TX – The Yamatanuki just got a little freakier. The new Nuki Bug from Yamamoto Baits adds claws and
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Heddon Lures Delivers Spin’n Image Topwater Lure
Heddon Lures is bubbling with excitement over the newest member of the Spit’n Image Family of lures. The new Heddon
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Ultra-Versatile Dual Voltage Marine Batteries for Today’s Trolling Motors & Sonar
The new line of Norsk Lithium® 36+28V 60Ah batteries boast two sets of terminals, offering dual voltage functionality within a single
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Best Cold Weather Raingear Ever Designed
Whitewater Fishing’s new Great Lakes Pro Insulated Rainsuit is the ultimate outerwear for fishing the coldest and wettest freshwater and
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Big Bite Baits Adds Scentsation Pro Swimmer
Irving, TX – A proven design just got better. Building off the popular Pro Swimmer, the new Scentsation Pro Swimmer
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Bill Lewis Adds New GNAT Colors
Irving, TX – Bill Lewis has added a little flair to The GNAT with 6 new eye-catching colors. The heavy-hitting
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Big Bite Nekorama Hits the Water
Irving, TX – Simply put, the brand-new Nekorama from Big Bite Baits is a worm built for catching. Designed with
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Buckeye Lures Introduces Spot Remover Jig
Irving, TX – Buckeye Lures has kicked out another winner with the all-new Spot Remover Jig. Utilizing the same style
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Buckeye Lures Adds Hover Rig
Irving, TX – Buckeye Lures has added a new tool to the tackle box. The all-new Buckeye Hover Rig, designed
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Feel “The Thump”
Irving, TX – Every angler’s dream when flipping and pitching is to feel the signature “thump” that means the battle
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4″ Fat Senko Joins Yamamoto Family
Irving, TX – A new Senko has arrived. Inspired by its big brother, the 5″ Fat Senko, the brand-new Yamamoto
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Yamamoto Expands Scope Shad Offerings
Irving, TX – Building off the success of last year’s Scope Shad release, Yamamoto Baits is excited to announce the
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GSM Introduces Stealth Color Series
Irving, TX – Sometimes a sneaky approach is required to make fish bite, and that’s why GSM Outdoors has introduced
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Great Lakes Finesse Adds Irresistible Twist for Tough Smallmouth Bass
Jig-minnow fishing or Cindy rigging has become so popular for big smallmouth bass that the fish are starting to get
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Z-Man® Develops Groundbreaking Shad Style Swimbait
New Shadtron™ LT merges realism & durability with cutting-edge line-through hook system Ladson, SC (July 15, 2024) – A golden age of angling now
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Destined to Prevail
Whitewater Fishing’s new Prevail Pant fuses functionality, fit, and freedom of movement. MUSKEGON, Mich. (July 9, 2024) – There’s a reason
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Rays Against Sunrays
Whitewater Fishing’s new Rays Performance Hoodie keeps sunrays and perspiration out, while delivering unmatched performance and comfort on the water.
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Your Own Pet Rat
Ever Green’s new Combat Rat elevates wakebait fishing for giant bass. FOOTHILL RANCH, CA (July 12, 2024) – You might associate
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ICAST 2024 Press Releases and News
We will be adding Press releases and News from ICAST 2024 as they are available. Please check back often for
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