Fin-Nor Enters North Drop, Most Advanced Eyewear Technology for Anglers, Into ICAST 2022 New Product Showcase

Columbia, SC – July 6, 2022 – Fin-Nor, the iconic fishing brand that added sunglasses to its innovative product line earlier this year, enters Fin-Nor North Drop, a performance sunglass style, into the ICAST 2022 New Product Showcase. North Drop features the most advanced eyewear technology on the market, purpose-built for anglers.

Fin-Nor sunglasses highlight the latest innovations in eyewear that enhance the on-the-water fishing experience. Fin-Nor’s North Drop performance sunglasses include its exclusive Lateral Line™ lens technology, the most cutting-edge lens technology for anglers, which improves vision on the water by enhancing color without distortion and offers a sharper, clearer view for optimal vision while fishing.

Additional angler-focused technology features include:
• Best-in-class hydrophobic/oleophobic coatings on both sides of the lenses, a feature not traditionally seen in most eyewear brands.
• Unmatched sharpness and polarization designed to cut through glare, haze and mist in any aquatic environment.
• Lightweight frames are made from advanced, eco-friendly materials for all-day comfort and engineered for proper airflow.

North Drop is now available in three frame colors: matte black, matte dark gray and matte keys camo. It comes in glass or plastic lens options in two colors: gray and copper, and three mirror selections: blue mirror, green mirror and silver mirror. Retail prices range from $199-$269.

North Drop is one of 20 styles released in Fin-Nor’s first line of sunglasses created by the world’s foremost global experts on vision, lens and frame technology. These experts have spent decades studying how light deficiencies impact the human eye and pioneered a new era in polarized lenses by creating Fin-Nor’s Lateral Line™ lens technology. The breakthrough lens technology delivers 99%+ polarization, nearly eliminating glare created by light reflected off the water and giving anglers the ability to see beneath and beyond the surface to spot the fish they came to catch.

About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels, and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.