Berkley Nessie Earns ICAST 2023 New Product Showcase Award for Best Freshwater Soft Bait
ORLANDO, Fla (July 12, 2023) – Entering a challenging market with stiff competition, the Berkley PowerBait Nessie shines brightest to win
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Mid-Depth Assassin – the Berkley Dime
Berkley’s newest hard bait weapon that bass cannot resist COLUMBIA, S.C. (Feb 7, 2023) – Berkley understands what balsa crankbaits can
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New Berkley crankbait delivers aggressive tail thumping, balsa-like roll action tailored to both walleye, bass and crappie anglers
COLUMBIA, S.C. (September 20, 2022) – Expanding on its stellar line of hard baits, Berkley announces the addition of the highly
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Berkley PowerBait Shape 108 takes versatility to a new level excelling at both finesse and power fishing techniques
COLUMBIA, S.C. (September 15, 2022) – Backed by more than 25 years of the scientific research and testing, Berkley PowerBait continues
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Berkley PowerBait MaxScent Lil’ Super Trooper
New PowerBait MaxScent bait adds claws to a ned-style presentation giving anglers even more ways to catch fish COLUMBIA, S.C.
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Berkley’s Innovations Wins Best of Category for Freshwater Hard Bait and Soft Bait at ICAST 2022
ORLANDO, Fla. (July 20, 2022) – After the Berkley PowerBait Gilly, many believed the team at Berkley Labs would slow down.
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Berkley Clickin’ Frittside
Berkley Expands the Frittside Lineup with the Addition of the Clickin’ Frittside COLUMBIA, S.C. (July 12, 2022) – Expanding on their
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The Slobberknocker – Berkley’s Newest Bait Innovation
New bladed jig with an innovative Head-to-Blade connection design paired with unmatched PowerBait flavor. COLUMBIA, S.C. (July 13, 2022) – Bladed
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Berkley PowerBait PowerStinger
Durable bladed jig trailer provides unique action that fish find irresistible COLUMBIA, S.C. (July 14, 2022) – Adding to their already
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New Berkley Hardbaits Introduced at ICAST 2021
NEW 2021 HARDBAITS BASSMASTER CLASSIC CHAMPIONSHIP GEAR Berkley Stunna stuns the bass fishing world. After he won his first Bassmaster
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New Berkley Softbaits Introduced at ICAST 2021
NEW 2021 SOFTBAITS The proof is in the bite. The science is in the shape & scent. Scent and taste are
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