Berkley

ICAST 2023 Industry News News 

Berkley Nessie Earns ICAST 2023 New Product Showcase Award for Best Freshwater Soft Bait

July 12, 2023July 12, 2023 Fishing North Alabama Admin Berkley, Best of Category, Glide Bait, ICAST2023, Nessie, PowerBait

ORLANDO, Fla (July 12, 2023) – Entering a challenging market with stiff competition, the Berkley PowerBait Nessie shines brightest to win

Read more

Industry News News 

Mid-Depth Assassin – the Berkley Dime

June 21, 2023July 2, 2023 Fishing North Alabama Admin Berkley, Crankbait, Dime, Flash Disk Technology, Fusion 19 Hooks

Berkley’s newest hard bait weapon that bass cannot resist COLUMBIA, S.C. (Feb 7, 2023) – Berkley understands what balsa crankbaits can

Read more

Industry News News 

New Berkley crankbait delivers aggressive tail thumping, balsa-like roll action tailored to both walleye, bass and crappie anglers

September 20, 2022October 4, 2022 Fishing North Alabama Admin Berkley, Crankbait, FlashDisc, Money Badger, Pure Fishing, Tungsten Weight Transfer System

COLUMBIA, S.C. (September 20, 2022) – Expanding on its stellar line of hard baits, Berkley announces the addition of the highly

Read more

Industry News News 

Berkley PowerBait Shape 108 takes versatility to a new level excelling at both finesse and power fishing techniques

September 15, 2022October 4, 2022 Fishing North Alabama Admin Berkley, Flapping Craw, PowerBait, Pure Fishing, Shape 108, Soft Plastics

COLUMBIA, S.C. (September 15, 2022) – Backed by more than 25 years of the scientific research and testing, Berkley PowerBait continues

Read more

Industry News News 

Berkley PowerBait MaxScent Lil’ Super Trooper

September 14, 2022September 14, 2022 Fishing North Alabama Admin Berkley, Finesse Crawfish-Style Bait, Lil' Super Trooper, MAxScent, Ned Rig, PowerBait

New PowerBait MaxScent bait adds claws to a ned-style presentation giving anglers even more ways to catch fish COLUMBIA, S.C.

Read more

ICAST 2022 Industry News News 

Berkley’s Innovations Wins Best of Category for Freshwater Hard Bait and Soft Bait at ICAST 2022

July 20, 2022July 20, 2022 Fishing North Alabama Admin Berkley, ICAST, ICAST 2022, PowerStinger, Slobberknocker

ORLANDO, Fla. (July 20, 2022) – After the Berkley PowerBait Gilly, many believed the team at Berkley Labs would slow down.

Read more

ICAST 2022 Industry News News 

Berkley Clickin’ Frittside

July 15, 2022July 15, 2022 Fishing North Alabama Admin Berkley, Clickin Frittside, Crankbait, FlashDisc, ICAST 2022, Pure Fishing

Berkley Expands the Frittside Lineup with the Addition of the Clickin’ Frittside COLUMBIA, S.C. (July 12, 2022) – Expanding on their

Read more

ICAST 2022 Industry News News 

The Slobberknocker – Berkley’s Newest Bait Innovation

July 15, 2022July 15, 2022 Fishing North Alabama Admin Berkley, Bladed Jig, Fusion 19 Hook, PowerBait, Slobberknocker

New bladed jig with an innovative Head-to-Blade connection design paired with unmatched PowerBait flavor. COLUMBIA, S.C. (July 13, 2022) – Bladed

Read more

ICAST 2022 Industry News News 

Berkley PowerBait PowerStinger

July 14, 2022July 14, 2022 Fishing North Alabama Admin Berkley, Bladed Jig Trailer, PowerBait, PowerStinger, Pure Fishing

Durable bladed jig trailer provides unique action that fish find irresistible COLUMBIA, S.C. (July 14, 2022) – Adding to their already

Read more

ICAST 2021 Industry Press Release News 

New Berkley Hardbaits Introduced at ICAST 2021

July 25, 2021July 25, 2021 Fishing North Alabama Admin Bassmaster Classic, Berkley, Hank Cherry, icast2021, Powerbait Stunna 112, Powerbait Stunna 112+1

NEW 2021 HARDBAITS BASSMASTER CLASSIC CHAMPIONSHIP GEAR Berkley Stunna stuns the bass fishing world. After he won his first Bassmaster

Read more

ICAST 2021 Industry Press Release News 

New Berkley Softbaits Introduced at ICAST 2021

July 25, 2021July 25, 2021 Fishing North Alabama Admin Agent E, Berkley, Gilly, Lil Gneral, Lil Trooper, PowerBait

NEW 2021 SOFTBAITS The proof is in the bite. The science is in the shape & scent. Scent and taste are

Read more