Berkley Nessie Earns ICAST 2023 New Product Showcase Award for Best Freshwater Soft Bait
ORLANDO, Fla (July 12, 2023) – Entering a challenging market with stiff competition, the Berkley PowerBait Nessie shines brightest to win
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PowerBait
Berkley PowerBait Shape 108 takes versatility to a new level excelling at both finesse and power fishing techniques
COLUMBIA, S.C. (September 15, 2022) – Backed by more than 25 years of the scientific research and testing, Berkley PowerBait continues
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Berkley PowerBait MaxScent Lil’ Super Trooper
New PowerBait MaxScent bait adds claws to a ned-style presentation giving anglers even more ways to catch fish COLUMBIA, S.C.
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The Slobberknocker – Berkley’s Newest Bait Innovation
New bladed jig with an innovative Head-to-Blade connection design paired with unmatched PowerBait flavor. COLUMBIA, S.C. (July 13, 2022) – Bladed
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Berkley PowerBait PowerStinger
Durable bladed jig trailer provides unique action that fish find irresistible COLUMBIA, S.C. (July 14, 2022) – Adding to their already
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New Berkley Softbaits Introduced at ICAST 2021
NEW 2021 SOFTBAITS The proof is in the bite. The science is in the shape & scent. Scent and taste are
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