Yamamoto Sanshouo Returns
Irving, TX – Yamamoto Baits is for the people. Due to popular demand, the Yamamoto Sanshouo is back in action.
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News
Bill Lewis Introduces Mini Hammer Trap
Irving, TX – Nobody does lipless crankbaits like Bill Lewis. A downsized brother to the popular Hammer Trap, the brand
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Hayden Marbut wins 2024 Toyota Series Championship Presented by Bass Boat Technologies on Wheeler Lake
Standout collegiate angler for Auburn University reels in $235K with three-day total of 57 pounds, 12 ounces November 9, 2024
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Keith Poche takes lead after Day 2 of Toyota Series Championship Presented by Bass Boat Technologies on Wheeler Lake
Alabama pro leads by 1-pound, 13-ounce margin, Top 25 set for final-day in competition for up to $235,000 November 8,
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Birmingham pro Hayden Marbut leads Day 1 of the Toyota Series Championship Presented by Bass Boat Technologies on Wheeler Lake
Former Auburn College Fishing angler leads by 1-pound, 9-ounce margin after opening day of competition November 8, 2024 • MLF
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Roberts and Greenberg Catch 21.79 lbs. and win $25,000 in the Alabama Bass Trail 100 Tournament on Wheeler Lake
By Jason Duran The ABT 100 concluded the 2024 season at Wheeler Lake, where 100 of the best teams in
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Setting up the Toyota Series Championship on Wheeler Lake
The Toyota Series Championship is a highlight of fall. Photo by Cobi Pellerito. OCTOBER 17, 2024 • JODY WHITE • TOYOTA
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Tennessee’s Suratt posts fifth career win at Phoenix Bass Fishing League Super Tournament at Wheeler Lake
Georgia’s Hill tops Strike King co-angler division ROGERSVILLE, Ala. – Boater Trent Suratt of Lawrenceburg, Tennessee, caught a two-day total of 10
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Alabama Bass Trail Announces another successful registration for the upcoming 2025 season, celebrating it’s 12th year of competitive fishing
Decatur, Alabama – The Alabama Bass Trail (ABT) is thrilled to announce that registration for the highly anticipated 2025 season
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The KAGE Family Grows
DAIWA’s new multispecies KAGE LT engineered to be the lightest spinning reel in its class. FOOTHILL RANCH, CA (July 24, 2024)
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Rebel Maximizes Natural Attraction with Soft Plastic Bait Series
Rebel Lures has a long tradition producing lures with natural shapes and color patterns to match gamefish forage species. Iconic
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Great Lakes Finesse Adds Matte Finesse Jig
Great Lakes Finesse is taking jig fishing finesse to a new level with the release of the Matte Finesse Jig.
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Phenix Introduces M1 Walleye Series
Irving, TX – Phenix Rods has expanded their M1 series of rods with the brand new M1 Walleye series. Designed
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Yamamoto Debuts Covert Craw
Irving, TX – The Yamamoto Covert Craw is just as sneaky as it sounds. Based on a proven and popular
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BOOYAH Flash Point Redefines Jerkbait Fishing
Forward facing sonar has forever changed the way many bass anglers fish, and BOOYAH is changing jerkbait fishing with the
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MADE IN THE USA – Virtus Series by Phenix Rods
Irving, TX – Phenix Rods is excited to announce their new Virtus series of rods, featuring American-made craftmanship and attention
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Buckeye Lures Unveils Freestyle Head
Irving, TX – Freedom is all you can ask for, and that’s exactly what the new Buckeye Freestyle Head delivers.
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CUDA Announces Electric Filet Knife
Irving, TX – CUDA, known as a leading brand in the world of filet knives and fishing tools, has gone
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Bucca Brand Introduces Trick Shad
Irving, TX – Bucca Brand’s new Trick Shad is a testament to some baits just having a little extra magic.
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Big Bite’s Best Skipper Ever Arrives
Irving, TX – “Best”is a strong word. Big Bite Baits means it. The Best Skipper Ever is a 3.5″ creature
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Frog Factory Adds 12 New Ribbit Colors
Irving, TX – Frog Factory is living up to its name by adding 12 new, eye-catching colors for the Ribbit
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SteelShad Debuts Unique Bottom Blade
Irving, TX – Every so often a bait comes around that can only be described as “different”. SteelShad’s new Bottom
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Shad Shape Swimmer Debuts
Irving, TX – Yamamoto Baits has officially entered the swimbait world. The new Shad Shape Swimmer is a subtle swimbait
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Josh Jones Hyperlite Series – New Crappie Rod from Dobyns
Irving, TX – Dobyns Rods has expanded its ever-growing lineup with the brand-new Josh Jones Hyperlite Series. Designed to Josh’s
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Bill Lewis Unveils the All-New Depth Strike
Irving, TX – Trying to trigger explosive bites? The brand-new Bill Lewis Depth Strike, optimized for forward facing sonar, is
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THE LAST WORD IN 36V TROLLING MOTOR RIGGING
Today’s Powerful, New 36-Volt Direct-Drive & Lithium-Powered Trolling motors require special, high-performance connections… which 6 Gauge Wire configured Connect-Ease® 36V PRO
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Logan junk-fishes for the win at Phoenix Bass Fishing League event at Neely Henry
Huntsville’s McBride tops Strike King co-angler division JULY 15, 2024 • MLF • PRESS RELEASES GADSDEN, Ala. – Boater Wes Logan of Springville,
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SteelShad Unveils Real Life Color Series
Irving, TX – Bait colors matter. There are bass fishing staples, crazy colors, gimmick colors, and then there’s SteelShad’s new
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Buckeye, Swindle Debut G-Stroll
Irving, TX – Designed by pro angler Gerald Swindle, the brand-new Buckeye G-Stroll Jighead is built for the mid-strolling technique
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Bill Lewis Debuts Zig-Zag
Irving, TX – The topwater bite just got wilder. The new Zig-Zag from Bill Lewis is designed to be tied
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Yamamoto Unleashes Nuki Bug
Irving, TX – The Yamatanuki just got a little freakier. The new Nuki Bug from Yamamoto Baits adds claws and
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Heddon Lures Delivers Spin’n Image Topwater Lure
Heddon Lures is bubbling with excitement over the newest member of the Spit’n Image Family of lures. The new Heddon
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Ultra-Versatile Dual Voltage Marine Batteries for Today’s Trolling Motors & Sonar
The new line of Norsk Lithium® 36+28V 60Ah batteries boast two sets of terminals, offering dual voltage functionality within a single
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Best Cold Weather Raingear Ever Designed
Whitewater Fishing’s new Great Lakes Pro Insulated Rainsuit is the ultimate outerwear for fishing the coldest and wettest freshwater and
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Big Bite Baits Adds Scentsation Pro Swimmer
Irving, TX – A proven design just got better. Building off the popular Pro Swimmer, the new Scentsation Pro Swimmer
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Bill Lewis Adds New GNAT Colors
Irving, TX – Bill Lewis has added a little flair to The GNAT with 6 new eye-catching colors. The heavy-hitting
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Big Bite Nekorama Hits the Water
Irving, TX – Simply put, the brand-new Nekorama from Big Bite Baits is a worm built for catching. Designed with
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Buckeye Lures Introduces Spot Remover Jig
Irving, TX – Buckeye Lures has kicked out another winner with the all-new Spot Remover Jig. Utilizing the same style
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Buckeye Lures Adds Hover Rig
Irving, TX – Buckeye Lures has added a new tool to the tackle box. The all-new Buckeye Hover Rig, designed
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Feel “The Thump”
Irving, TX – Every angler’s dream when flipping and pitching is to feel the signature “thump” that means the battle
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4″ Fat Senko Joins Yamamoto Family
Irving, TX – A new Senko has arrived. Inspired by its big brother, the 5″ Fat Senko, the brand-new Yamamoto
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Yamamoto Expands Scope Shad Offerings
Irving, TX – Building off the success of last year’s Scope Shad release, Yamamoto Baits is excited to announce the
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GSM Introduces Stealth Color Series
Irving, TX – Sometimes a sneaky approach is required to make fish bite, and that’s why GSM Outdoors has introduced
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Great Lakes Finesse Adds Irresistible Twist for Tough Smallmouth Bass
Jig-minnow fishing or Cindy rigging has become so popular for big smallmouth bass that the fish are starting to get
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Z-Man® Develops Groundbreaking Shad Style Swimbait
New Shadtron™ LT merges realism & durability with cutting-edge line-through hook system Ladson, SC (July 15, 2024) – A golden age of angling now
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Destined to Prevail
Whitewater Fishing’s new Prevail Pant fuses functionality, fit, and freedom of movement. MUSKEGON, Mich. (July 9, 2024) – There’s a reason
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Rays Against Sunrays
Whitewater Fishing’s new Rays Performance Hoodie keeps sunrays and perspiration out, while delivering unmatched performance and comfort on the water.
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Your Own Pet Rat
Ever Green’s new Combat Rat elevates wakebait fishing for giant bass. FOOTHILL RANCH, CA (July 12, 2024) – You might associate
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ICAST 2024 Press Releases and News
We will be adding Press releases and News from ICAST 2024 as they are available. Please check back often for
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Fisher and Ryan Anaya 26.34 win ABT Lake Guntersville
By Jason DuranThe North Division of The Alabama Bass Trail made stop number five at LakeGuntersville. Lake Guntersville is the
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Gossett and King Win $25,000 in the Alabama Bass Trail 100 Tournament on Weiss Lake with 18.75 lbs.
By Jason Duran The second stop of the Alabama Bass Trail 100 took place at Weiss Lake. Weiss Lake is
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McAvoy and Butts win the Alabama Bass Trail Tournament on Neely Henry with 18.43 lbs.
By Jason Duran Neely Henry Lake was the fourth stop of the Alabama Bass Trail North Division, with a top
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30th Annual Skeeter Owners’ Tournament Set for June 6-9 on Lake Fork
KILGORE, Texas, May 8, 2024 – Skeeter Boats and Yamaha will host the 30th annual Skeeter Owners Bass Tournament on
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Gill Fishing Empowers Sun Protection: The Power of Clothing
Buford, GA – As the sun’s rays become stronger and summer approaches, safeguarding your skin against harmful UV radiation is
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Butler completes wire-to-wire win in Bassmaster Open at Logan Martin Lake
Alabama’s Josh Butler completes a wire-to-wire victory at the 2024 St. Croix Bassmaster Open at Logan Martin Lake presented by SEVIIN with a three-day
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GSM Outdoors Acquires Dobyns Rods
Irving, TX – Dobyns Rods is now part of the GSM Outdoors Family. Created in 2009 by longtime angler Gary
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2025 Alabama Bass Trail Tournament Dates and Locations Set
Decatur, Ala. (May 3, 2024) – The Alabama Bass Trail Tournament Series will enter its twelfth season next year as
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Phillip Harrell and Clint Gilbertson Win ABT 24.28
By Jason Duran The Alabama Bass Trail North Division hosted its third stop at Wheeler Lake, where 225 teams competed
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A full Logan Martin will offer many options for Bassmaster Opens Field
Alabama’s Logan Martin Lake will host the 2024 St. Croix Bassmaster Open presented by SEVIIN May 2-4. Photo by James Overstreet/B.A.S.S LINCOLN, Ala. — The
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Section’s Atkins posts second career win at Phoenix Bass Fishing League event at Lake Guntersville
Boaz’s Ramsey tops Strike King co-angler division APRIL 15, 2024 • MLF SCOTTSBORO, Ala. – Boater Jason Atkins of Section, Alabama, caught
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Josh Chapple and Paul Davis Win ABT Logan Martin Lake
By Jason Duran Logan Martin Lake hosted the third stop of the ABT South Division. A total of 225 teams
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Top 10 baits from Smith Lake
A wide range of baits played at Smith Lake, but bigger offerings helped produce the top two finishes. Photo by
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Cooper eclipses 20 pounds on final day to top massive field at Smith Lake
APRIL 6, 2024 • JUSTIN ONSLOW CULLMAN, Ala. – A 20-plus-pound limit at Smith Lake isn’t unheard of, but it
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Swindle targets spawning spots for Day 2 lead at Smith
Two 15-pound bags added up to a Day 2 lead for Austin Swindle at Smith Lake. Photo by Rob Matsuura.
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Howell rides largemouth to Day 1 lead at Smith
Laker Howell took the lead on Day 1 with five bass weighing 16 pounds, 10 ounces. Photo by Rob Matsuura.
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Packed field takes on Smith Lake
Sunny skies and clear water welcomed the anglers for Day 1 on Smith Lake. Photo by Rob Matsuura. APRIL 4,
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Cullman, Alabama set to host Toyota Series at Smith Lake
MARCH 26, 2024 • MLF CULLMAN, Ala. – The Toyota Series Presented by Phoenix Boats is set to visit Cullman, Alabama, next
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Killen’s Beck catches 28-7 limit of smallmouth to win at Phoenix Bass Fishing League event at Pickwick Lake
Bell, of Starkville, Mississippi, tops Strike King co-angler division MARCH 25, 2024 • MLF • PHOENIX BASS FISHING LEAGUE FLORENCE, Ala. –
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Grubbs and Ferguson weigh 20.26 lbs. to win the Alabama Bass Trail Tournament on Smith Lake
By Jason Duran The second stop of the Alabama Bass Trail North Division recently took place at Lewis Smith Lake.
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Yamamoto Releases Sensei Worm
Irving, TX – Yamamoto Baits is excited to announce the release of the all-new Sensei Worm. Designed to be a
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The team of Lopez and Frey win the 2nd Annual Battle of the Brands Tournament on Lake Guntersville with 24.01 lbs.
Photos and video provided by: Kenneth Grover The 2nd Annual Battle of the Brands Tournament February 18, 2024 started with
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28.18-pounds of Pickwick Bass for Tracy and Dustin Robinson wins ABT North
By Jason Duran The North Division of The Alabama Bass Trail began the 2024 season at Pickwick Lake. 225 teams
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Top 10 baits from Lake Guntersville
A wide variety of baits worked for the Top 10 pros in the Central Division opener on G-ville. Photo by
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Auburn University angler Hayden Marbut wins $100K at Toyota Series Presented by Phoenix Boats at Lake Guntersville
FEBRUARY 16, 2024 SCOTTSBORO, Ala. – Less than a week removed from 21-year-old phenom Drew Gill’s Tackle Warehouse Invitationals win at Sam Rayburn, 20-year-old
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O’Connell surges into lead with 27-6 at Guntersville
Matt O’Connell leads on Lake Guntersville thanks to a 27-6 bag on Thursday for a two-day total of 10 bass
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Knight weighs in 28-6, grabs early lead at Guntersville
Clint Knight is off to a strong start on Guntersville with a 28-6 for Day 1. Photo by Jody White.
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Tennessee’s Murphy catches 31-6 limit to win Phoenix Bass Fishing League event at Lake Guntersville
Illinois’ Holsapple tops Strike King co-angler division FEBRUARY 12, 2024 • MLF SCOTTSBORO, Ala. – Boater Charlie Murphy of Columbia, Tennessee, caught
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Lake Guntersville readies to host Toyota Series Presented by Phoenix Boats Central Division opener
FEBRUARY 6, 2024 • MLF SCOTTSBORO, Ala. – The Toyota Series Presented by Phoenix Boats is set to return to Scottsboro, Alabama, next
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Berkley goes hard on Forward-thinking baits
Technology continues to move leaps and bounds all around us. Whether you’re talking about the vehicle you drive to the
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Jed Lamb and Andrew Loberg with 17.52 win ABT 100 Logan Martin Lake
By Jason Duran The first stop for the Alabama Bass Trail 100 was held at Logan Martin Lake and Lincoln’s
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How to Master Layering: A Step-by-Step Guide to Staying Warm on the Water
When it comes to staying warm, layering is a key strategy. Here are some tips on how to layer effectively
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Jesse and Jordan Wiggins Win ABT 100 on Smith Lake
By Jason Duran The third and final stop for the ABT 100 was on Lewis Smith Lake where 100 of
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California transplant Phillip Dutra earns victory at two-day Phoenix Bass Fishing League Super Tournament on Lake Guntersville
Huntsville’s Davenport wins Strike King co-angler division SEPTEMBER 25, 2023 • MLF • PRESS RELEASES SCOTTSBORO, Ala. – Boater Phillip Dutra of
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B.A.S.S. announces 2024 Bassmaster Elite Series schedule with nine events in six states
The 2024 Bassmaster Elite Series schedule features nine events across six states Photo by Seigo Saito / B.A.S.S. BIRMINGHAM, Ala. — For the first time since 2018,
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**DEMO** 2023 Skeeter FXR21 / Yamaha 250 SHO – SOLD
Skeeter Boats Rebate Yamaha Extended Warranty Offer – 5 years total This Yamaha 250 SHO currently has 29.1 hours SKEETER
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HARDY MARKSMAN Z FLY ROD WINS TOP HONOR AT ICAST
Beating out stiff competition, the Hardy Marksman Z captures prestigious Best in Category Win for Fly Fishing Rod at ICAST
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Berkley Nessie Earns ICAST 2023 New Product Showcase Award for Best Freshwater Soft Bait
ORLANDO, Fla (July 12, 2023) – Entering a challenging market with stiff competition, the Berkley PowerBait Nessie shines brightest to win
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Abu Garcia Zata Casting Combo Claims ICAST 2023 Best in Category for Rod and Reel Combo
ORLANDO, Fla (July 12, 2023) – Taking the crown for 2023 ICAST’s Best of Category for Rod and Reel Combo, the Abu
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*DEMO SALE* 2023 Skeeter FXR20 Apex / Yamaha 250 SHO – SOLD
**DEMO BOAT** 2023 Skeeter FXR20 Apex Color Option 1 Yamaha SHO 250 Skeeter Boat Cover Skeeter Built Trailer Humminbird Helix
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Yamamoto Unveils Scope Shad
Irving, TX – Designed to be the perfect tool for forward facing sonar, but certainly not limited it, the Yamamoto
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Buckeye Debuts Scope-Head
Irving, TX – In a time where forward facing sonar is an ever more useful tool in the arsenal of
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Revolutionary FishLung® Set to Transform Fish Care in the Fishing Industry
FishLung® to be revealed at iCast 2023 Orlando, Florida, July 11, 2023 — O2 Air-Sea, LLC is proud to announce
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Bill Lewis Lures Introduces Hammer Trap
Irving, TX – Bill Lewis put lipless crankbaits on the map over 50 years ago. The Hammer-Trap is the newest
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Buckeye, Swindle Debut G-Buzz
Irving, TX – There is simply no denying the success that Gerald Swindle has had throughout his career using a
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3″ Yama Craw Arrives
Irving, TX – Yamamoto Baits released the popular Yama Craw in December of 2022. Thanks to its incredible action and
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Bill Lewis Lures Debuts GNAT
Irving, TX – Not all micro-cranks are created equal. Though the all-new Bill Lewis GNAT may be small, it has
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Allen Hayes and Danny Bishop win ABT Wheeler Lake with 23.23
By Jason Duran The final stop of the ABT 2023 regular season was held at Wheeler Lake in Decatur. 225
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Introducing the Tsuka 2 from American Tackle
Redefining Fishing Rod Handles, Again! Oviedo, Fl, June 28th , 2023 – Today marks the launch of the Tsuka 2,
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Fin-Nor Eyewear Adds Rx Program to 25 Sunglass Models
Fin-Nor joins the prescription market with their angler-built eyewear technology Columbia, SC (June 28, 2023) – Fin-Nor, leader of angler innovation
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Body Piercings & Plastics Surgery
New Z-Man® Rattle-Snaker® wires ElaZtech® and all soft plastics with fish-attracting sound Ladson, SC (June 28, 2023) – Among all
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