XTRATUF Men’s and Women’s Ankle Deck Boot Sport
As fishing has evolved so has fishermen’s needs, so we continue to innovate and solve for how our boots and
Read more
News
NEBO DAVINCI 7500L Flashlight
Built for the Toughest Jobs Selecting the right flashlight isn’t just about visibility—it’s about control, confidence, and reliability to get
Read more
Bill Lewis Lures Introduces the Big Gizz
Bill Lewis has been a trusted name in the fishing industry for decades. However, 2025 has proven that innovation never
Read more
Thaw Rechargeable Heated Glove Liner
As the summer season concludes and cooler temperatures begin to set in, now is the time to start preparing for
Read more
The Base Layer That Works as Hard as You Do
Gill introduces its new Base Layer Collection, the ultimate foundation for any outdoor layering system. Designed to keep anglers and adventurers dry,
Read more
WattCycle Lithium Batteries – Advancing Your Fishing Trips
At WattCycle, we recognize that reliable power is essential for today’s anglers. As fishing trips extend and marine conditions become
Read more
Fishooz (Dryshod) Sunwashed CVO Series Footwear
March 2025, Conklin, NY — Spring is here. Time to take in the sun, prep the boats, and get ready
Read more
Hobie® Eyewear “Hull Float” Sunglasses: Sustainability Meets Superior Performance
Oceanside, CA – As environmental protection takes center stage, creating sustainable products from upcycled materials is more vital than ever.
Read more
Howell holds on to win Bassmaster EQ at Wheeler Lake
Alabama’s Laker Howell has won the Nitro Boats Bassmaster Elite Qualifier at Wheeler Lake presented by Bass Pro Shops with a three-day
Read more
Howell moves atop Bassmaster EQ at Wheeler Lake
Alabama’s Laker Howell has taken the lead on Day 2 of the Nitro Boats Bassmaster Elite Qualifier at Wheeler Lake presented by Bass
Read more
Adams “current”ly leading Bassmaster EQ at Wheeler Lake
Alabama’s Matt Adams has taken the lead on Day 1 of the Nitro Boats Bassmaster Elite Qualifier at Wheeler Lake presented
Read more
Alabama’s Mitchell pulls off slim win at Phoenix Bass Fishing League event at Pickwick Lake
Mississippi’s Lockhart takes co-angler division September 29, 2025 • MLF • Press Releases IUKA, Miss. – Boater Jackson Mitchell of Sylvan Springs, Alabama, caught
Read more
EQ anglers set for challenging Wheeler conditions
Photography by Craig Lamb DECATUR, Ala. — Fueled by optimism and driven by potentially career-changing rewards, anglers competing in the Nitro
Read more
Louisiana’s Stevens edges field to win at Phoenix Bass Fishing League event at Lake Guntersville
Alabama’s McBride Tops Co-Angler Division September 22, 2025 • MLF • Phoenix Bass Fishing League SCOTTSBORO, Ala. – Boater Walt Stevens of
Read more
Skeeter Boats Expands Partnership with Minn Kota and Humminbird
New 2025 Skeeter FXR, APEX, FLEX, PRO and ZXE packages now include Humminbird MEGA Live Imaging 2 option and full
Read more
The Voyager Jacket and Pant is your Everyday Essential.
Jacksonville Beach, FL – August 12,2025 – Gill, a leading innovator in high-performance outerwear, is proud to share the Voyager Suit, a
Read more
** Dealer Demo ** – 2025 Skeeter Boats FXR 20 Limited / Yamaha 250 SHO
2025 Skeeter FXR 20 Limited Yamaha 250 SHO Contact: kenneth@fishingnorthalabama.com Dealer Demo – buyer will be the original owner Full
Read more
Bucca Brand Debuts 8″ Trick Shad
The new 8″ Trick Shad from Bucca Brand is built for big fish and big memories. Featuring rotating hook hangers
Read more
Yamamoto Debuts New Yama Bug
Versatility is the name of the game for the new Yama Bug from Yamamoto Baits. Lethal in a variety of
Read more
Yamamoto Adds 4″ Fat Shad Shape Worm
There is no such thing as too much of a good thing. That’s why Yamamoto Baits has beefed up the
Read more
Dobyns Rods Expands Offerings in Xtasy, Kaden & Colt Series
Irving, TX – Dobyns Rods takes pride in listening to its anglers. New rods in the Xtasy, Kaden, and Colt
Read more
Bill Lewis Debuts New Afterburner
Irving, TX – The brand-new Bill Lewis Afterburner is small but mighty. The 2.5″ tail spinner features a large ABS
Read more
Big Bite Adds L.S. Football Jig
Irving, TX – The new L.S. Football Jig from Big Bite Baits is a classic brought back to life. It
Read more
Hit the Water in Confidence: Dryshod’s Seamonster FLX Waterproof Boots Built for Boating Season
July 2025, Conklin, NY — Dryshod, the new benchmark in performance waterproof footwear for outdoor recreation and occupational use, announces
Read more
Epic Baits Unveils Two New Cutting-Edge Jig Heads Designed for Forward-Facing Sonar Success
Odessa, TX – Epic Baits Fishing is proud to unveil two innovative jig head designs at the 2025 ICAST show—
Read more
For the Hard Working Angler
Whitewater Fishing’s new Riparian Jacket and Bib are designed for those who take fishing as seriously as their dream job
Read more
Northland Announces Thumper Casting Spoon
Irving, TX – The brand-new Thumper Casting Spoon from Northland Tackle is built for the big ones. Featuring Kicker Tail
Read more
Northland Reveals New Tungsten Panfish Jig
Irving, TX – The new Tungsten Panfish Jig from Northland Tackle is the ultimate jig for the modern-day panfish angler.
Read more
Cuda Debuts Innovative Line Stripper
Irving, TX – Cuda Fishing has built its reputation by bringing new and innovative tools to the sport fishing industry
Read more
Bill Lewis Adds Knockin’ Hammer Trap
Irving, TX – Bill Lewis fishing knows that sometimes you just have to be loud – and that’s where the
Read more
Big Bite Baits Unveils New Fighting Craw
Irving, TX – Sometimes experimentation leads to innovation. Such is the case for the all-new Fighting Craw from Big Bite
Read more
Northland Forage Minnow Spoon Gets Tungsten Upgrade
Irving, TX – Northland Tackle’s Forage Minnow Spoon just got upgraded. The brand-new Tungsten Forage Minnow Spoon packages the original
Read more
Buckeye Piggyback Arrives
Irving, TX – The all-new Piggyback from Buckeye Lures is designed to bring life to soft plastic minnows. Featuring a
Read more
Yamamoto Unveils Fuzzy Senko, Fuzzy Nuki
Irving, TX – A couple of Yamamoto staples just got fuzzy. The new Fuzzy Senko and Fuzzy Nuki are exactly
Read more
Frog Factory Releases Sonic Boom
Irving, TX – Frog Factory has made its latest splash with the new Sonic Boom. The Sonic Boom is everything
Read more
Bucca Brand Adds 5″ Bull Shad
Irving, TX – Big brother has arrived. The 5″ Bull Shad from Bucca Brand is an upsized version of the
Read more
SteelShad Launches Jiggin’ Spoon
Irving, TX – When it comes to spoons, anglers know it’s all about the wobble. So does SteelShad. The all-new
Read more
Buckeye Lures Expands G-Stroll Offerings
Irving, TX – Buckeye Lures introduced the G-Stroll last year, and it immediately became a tackle box staple for many
Read more
Northland Expands Smeltinator
Irving, TX – Northland Tackle has expanded its selection of the popular Smeltinator Jig and Smeltinator Underspin. “The expansion of
Read more
Big Bite Baits Salt Sweeper Swing Head Arrives
Irving, TX – The all-new Salt Sweeper Swing Head from Big Bite Baits is rough, tough, and built for both
Read more
Northland Adds Buck-Shot Colors
Irving, TX – Northland Tackle has expanded on a classic. The legendary Buck-Shot Rattle Spoon has added 4 new eye-popping
Read more
Yamamoto Shinobi Grub Arrives
Irving, TX – The new Yamamoto Shinobi Grub is multi-faceted. The 3.5″ double-tail kicking grub can catch fish in a
Read more
Yamamoto Fuzzy Nut Debuts
Irving, TX – The Yamamoto Fuzzy Nut is an odd-looking bait – but it sure does catch fish. The 1.5″
Read more
Great Lakes Finesse Adds Micro Series
Great Lakes Finesse, the industry leader in creating small, premium-quality baits and terminal tackle for heavyweight smallmouth bass, has taken
Read more
Buckeye Lures Debuts Select Spinnerbait
Irving, TX – Buckeye Lures went searching for the total package and delivered with the all-new Select Spinnerbait. Featuring precise
Read more
Big Bite Introduces Swimmer Ball Head
Irving, TX – Big Bite Baits set out to create a no-nonsense jig that simply gets the job done. The
Read more
Bill Lewis DR 24
Irving, TX – The new DR 24 is the newest dive into deep waters for Bill Lewis Fishing. The DR
Read more
Covering Your Bass…Again
DAIWA goes all out new 23 model lineup of 2025 TATULA cork handle bass rods FOOTHILL RANCH, CA (July 9,
Read more
Northland Debuts Tungsten Spinner
Irving, TX – The new Tungsten Spinner from Northland Tackle combines new-age materials with a classic bait. Featuring an eco-friendly
Read more
Northland Unveils Twitchin’ Puppet
Irving, TX – The all-new Twitchin’ Puppet from Northland Tackle is the perfect choice to shake things up. Featuring an
Read more
Northland Unveils Tungsten Round Ball Wide-Gap Jig
Irving, TX – Northland Tackle’s Tungsten Round Ball Wide-Gap Jig isn’t complicated – but it sure fools fish. It is
Read more
Northland Debuts Tungsten Round Ball Jighead
Irving, TX – Northland Tackle’s Tungsten Round Ball Jighead is a simple design – but it’s not a one-trick pony.
Read more
Big Bite Introduces McMoney Jig
Irving, TX – The brand new McMoney Jig from Big Bite Baits is a testament to versatility. Designed by Big
Read more
Yamamoto Rolls Out Hinge Minnow
Irving, TX – The new Hinge Minnow from Yamamoto excels at 2 things: rolling and getting bit while rolling. Realism
Read more
Casual Functionality
Whitewater Fishing’s new Luswea Jogger merges key fishing and boating features with performance and contemporary stylings MUSKEGON, Mich. (July 7,
Read more
Big Bite Announces Scentsation 6.5″ Cliffhanger Worm
Irving, TX – Some say bigger baits mean bigger fish. Big Bite Baits pro Clifford Pirch won’t disagree when it
Read more
Bill Lewis Unveils Baby Bubbler
Irving, TX – The Bill Lewis Baby Bubbler is built for everyone. Epitomizing the term “user-friendly”, the Baby Bubbler is
Read more
Nuclear Ned
Mad Scientist Tackle coats Ned Head Jig with brilliant UV coatings to achieve maximum radiance FINLAYSON, MN (July 7, 2025)
Read more
Northland Introduces Improved Tungsten Smeltinator
Irving, TX – The winning bait from the 2023 Bassmaster Classic just got better. The Tungsten Smeltinator from Northland Tackle
Read more
Northland Debuts Tungsten Crappie Queen
Irving, TX – Northland Tackle has added a little flash to its lineup with the brand-new Tungsten Crappie Queen. Made
Read more
Feider’s New ‘Secret Agent’ Smallmouth Bait
Z-Man® Fishing pro Seth Feider reveals finesse Llama TubeZ™ system “You can catch llamas. That’s a nice llama. You can
Read more
Playing the Short Game
Ever Green’s new JxJ Minnow threads the needle when it comes to pinpointing particularly persnickety predators FOOTHILL RANCH, CA (July 3,
Read more
Universal Appeal
Top-selling frame is big with both male and female boaters and anglers seeking best-in-class performance and no-nonsense timeless style FINLAYSON,
Read more
Z-Man® Creates Sonar-Centric Crappie Bait
Ladson, SC (June 26, 2025) – From an angler’s standpoint, it’s a fascinating game of cat-and-mouse. Surveil, deploy and set the
Read more
Big Bite Debuts New Scentsation Fuzzy Stick
Irving, TX – The Big Bite 4″ Scentsation Fuzzy Stick is creepy, crawly, and killer on bass. Featuring “fuzzy” appendages
Read more
Yamamoto Unveils 3.25″ Slinko
Irving, TX – The new 3.25″ Slinko from Yamamoto Baits is a bite-sized version of the original 5.5″ Slinko. Built
Read more
Big Bite Introduces Thresher Worm
Irving, TX – The all-new Thresher Worm from Big Bite Baits is a drop shot bait that can do so
Read more
Time is Running Out to Attend ICAST 2025—and the Sportfishing Industry is Calling
World-class education, networking and product information await in Orlando By John Stillwagon There’s a buzz coming off the water, rising
Read more
Pickwick Showdown Ends in Ounces: Nichols/Young Take the Win and
AOY Race Goes Down to the Wire Davidson/Fikes Win by 3 Points By Jason Duran On a gray, drizzling morning
Read more
Lake View’s Shields gets second win of the season at Phoenix Bass Fishing League event at Neely Henry
Georgia’s Slaton tops co-angler division GADSDEN, Ala. – Boater Austin Shields of Lake View, Alabama, caught a five-bass limit weighing 15 pounds,
Read more
Top 10 baits from Lake Guntersville
Top 10 baits from Lake Guntersville SCOTTSBORO, Ala. — The Toyota Series Presented by Phoenix Boats Central Division event on Lake Guntersville was a
Read more
Southside’s Frink cranks his way to victory at Phoenix Bass Fishing League event at Lake Guntersville
Cullman’s Stidham tops co-angler division SCOTTSBORO, Ala. – Boater Tom Frink of Southside, Alabama, caught a five-bass limit weighing 25 pounds, 12
Read more
Peavyhouse hangs on for Guntersville win
With a three-day total of 73 pounds, 13 ounces, Isaac Peavyhouse earned his first Toyota Series win on Lake Guntersville.
Read more
Peavyhouse jumps into lead at Guntersville
Isaac Peavyhouse started Day 2 in second place and finished at the top with 52-14 on 10 bass. Photo by
Read more
Lopez leads on Guntersville with 28-10
Steve Lopez mashed them on Day 1. Photo by Jody White. Angler: Steve Lopez. SCOTTSBORO, Ala. – If there was any
Read more
Spencer and Reese Get ABT Win Number Two at Weiss Lake
By Jason Duran The Alabama Bass Trail North Division rolled into Leesburg Landing, this past Saturday for the fourth stop
Read more
Alabama’s Glasgow gets first career win at Phoenix Bass Fishing League event at Pickwick Lake Presented by Suzuki Marine
Tennessee’s Nolen tops co-angler division IUKA, Miss. – Boater Luke Glasgow of Guin, Alabama, caught a five-bass limit weighing 26 pounds, 10
Read more
Tomlin & Foster Take the Win at Logan Martin
By Jason Duran The Alabama Bass Trail South Division tournament at Logan Martin Lake brought intense competition to Lincoln Landing.
Read more
Guntersville’s Hester posts third career win at Phoenix Bass Fishing League event at Wheeler Lake
Rome’s Singleton tops co-angler division March 31, 2025 • MLF • Press Releases ROGERSVILLE, Ala. – Boater Alex Hester of Guntersville, Alabama, caught
Read more
Hunter Davidson and Bryant Fikes catch 29.18 and win the Lake Guntersville Alabama Bass Trail Tournament
Lake Guntersville, the second stop on The North Division of the Alabama Bass Trail, was a hot spot for teams
Read more
Rocket City makes final preparations for Bass Pro Shops REDCREST 2025 Presented by MillerTech Energy
MLF championship to feature massive Outdoor Sports Expo at Huntsville’s Von Braun Center along with top 50 pro anglers battling
Read more
Nashville angler Nutt finds the win at Phoenix Bass Fishing League event at Pickwick Lake
Tennessee’s Walsh tops co-angler division IUKA, Miss. – Boater Carter Nutt of Nashville, Tennessee, caught a five-bass limit weighing 29 pounds, 7
Read more
Lake View’s Shields wins Phoenix Bass Fishing League Choo Choo Division Opener at Lake Guntersville
Illinois’ Spacil tops Strike King co-angler division SCOTTSBORO, Ala. – Boater Austin Shields of Lake View, Alabama, caught a five-bass limit weighing
Read more
Blake Hall and Jeremy Lamb Win ABT Smith Lake with 19.03
By Jason Duran The Alabama Bass Trail kicked off its 12th season at Smith Lake. Historically, this lake has presented
Read more
Top 10 baits from a slugfest on Pickwick
FLORENCE, Ala. – The Toyota Series Presented by Phoenix Boats Central Division tournament on Pickwick Lake lived up to the billing as a big-fish
Read more
Tennessee’s Nutt completes record week at Central Division opener on Pickwick Lake with first Toyota Series win
FLORENCE, Ala. – It’s almost impossible to look at the results of this week’s Toyota Series Presented by Phoenix BoatsCentral Division tournament
Read more
Thompson bags 25-11 to keep lead but competition closing in on Pickwick
Ken Thomspon continues to lead the Central Division slugfest on Pickwick Lake with a two-day total of 56 pounds, 14
Read more
Thompson tops 30 pounds for early Pickwick lead
Ken Thompson leads the way after Day 1 on Pickwick Lake with a five-bass limit of 31 pounds, 3 ounces.
Read more
ABT 100 Lake Guntersville Adams and Whitehead Win with 28.49 pounds
By Jason Duran The Alabama Bass Trail 100 kicked off its 2025 season with an exciting event at Lake Guntersville,
Read more
Yamamoto Sanshouo Returns
Irving, TX – Yamamoto Baits is for the people. Due to popular demand, the Yamamoto Sanshouo is back in action.
Read more
Bill Lewis Introduces Mini Hammer Trap
Irving, TX – Nobody does lipless crankbaits like Bill Lewis. A downsized brother to the popular Hammer Trap, the brand
Read more
Hayden Marbut wins 2024 Toyota Series Championship Presented by Bass Boat Technologies on Wheeler Lake
Standout collegiate angler for Auburn University reels in $235K with three-day total of 57 pounds, 12 ounces November 9, 2024
Read more
Keith Poche takes lead after Day 2 of Toyota Series Championship Presented by Bass Boat Technologies on Wheeler Lake
Alabama pro leads by 1-pound, 13-ounce margin, Top 25 set for final-day in competition for up to $235,000 November 8,
Read more
Birmingham pro Hayden Marbut leads Day 1 of the Toyota Series Championship Presented by Bass Boat Technologies on Wheeler Lake
Former Auburn College Fishing angler leads by 1-pound, 9-ounce margin after opening day of competition November 8, 2024 • MLF
Read more
Roberts and Greenberg Catch 21.79 lbs. and win $25,000 in the Alabama Bass Trail 100 Tournament on Wheeler Lake
By Jason Duran The ABT 100 concluded the 2024 season at Wheeler Lake, where 100 of the best teams in
Read more
Setting up the Toyota Series Championship on Wheeler Lake
The Toyota Series Championship is a highlight of fall. Photo by Cobi Pellerito. OCTOBER 17, 2024 • JODY WHITE • TOYOTA
Read more
Tennessee’s Suratt posts fifth career win at Phoenix Bass Fishing League Super Tournament at Wheeler Lake
Georgia’s Hill tops Strike King co-angler division ROGERSVILLE, Ala. – Boater Trent Suratt of Lawrenceburg, Tennessee, caught a two-day total of 10
Read more
Alabama Bass Trail Announces another successful registration for the upcoming 2025 season, celebrating it’s 12th year of competitive fishing
Decatur, Alabama – The Alabama Bass Trail (ABT) is thrilled to announce that registration for the highly anticipated 2025 season
Read more
The KAGE Family Grows
DAIWA’s new multispecies KAGE LT engineered to be the lightest spinning reel in its class. FOOTHILL RANCH, CA (July 24, 2024)
Read more