Bucca Brand Debuts 8″ Trick Shad
The new 8″ Trick Shad from Bucca Brand is built for big fish and big memories. Featuring rotating hook hangers
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ICAST 2025
Yamamoto Debuts New Yama Bug
Versatility is the name of the game for the new Yama Bug from Yamamoto Baits. Lethal in a variety of
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Yamamoto Adds 4″ Fat Shad Shape Worm
There is no such thing as too much of a good thing. That’s why Yamamoto Baits has beefed up the
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Dobyns Rods Expands Offerings in Xtasy, Kaden & Colt Series
Irving, TX – Dobyns Rods takes pride in listening to its anglers. New rods in the Xtasy, Kaden, and Colt
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Bill Lewis Debuts New Afterburner
Irving, TX – The brand-new Bill Lewis Afterburner is small but mighty. The 2.5″ tail spinner features a large ABS
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Big Bite Adds L.S. Football Jig
Irving, TX – The new L.S. Football Jig from Big Bite Baits is a classic brought back to life. It
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Hit the Water in Confidence: Dryshod’s Seamonster FLX Waterproof Boots Built for Boating Season
July 2025, Conklin, NY — Dryshod, the new benchmark in performance waterproof footwear for outdoor recreation and occupational use, announces
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Epic Baits Unveils Two New Cutting-Edge Jig Heads Designed for Forward-Facing Sonar Success
Odessa, TX – Epic Baits Fishing is proud to unveil two innovative jig head designs at the 2025 ICAST show—
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For the Hard Working Angler
Whitewater Fishing’s new Riparian Jacket and Bib are designed for those who take fishing as seriously as their dream job
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Northland Announces Thumper Casting Spoon
Irving, TX – The brand-new Thumper Casting Spoon from Northland Tackle is built for the big ones. Featuring Kicker Tail
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Northland Reveals New Tungsten Panfish Jig
Irving, TX – The new Tungsten Panfish Jig from Northland Tackle is the ultimate jig for the modern-day panfish angler.
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Cuda Debuts Innovative Line Stripper
Irving, TX – Cuda Fishing has built its reputation by bringing new and innovative tools to the sport fishing industry
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Bill Lewis Adds Knockin’ Hammer Trap
Irving, TX – Bill Lewis fishing knows that sometimes you just have to be loud – and that’s where the
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Big Bite Baits Unveils New Fighting Craw
Irving, TX – Sometimes experimentation leads to innovation. Such is the case for the all-new Fighting Craw from Big Bite
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Northland Forage Minnow Spoon Gets Tungsten Upgrade
Irving, TX – Northland Tackle’s Forage Minnow Spoon just got upgraded. The brand-new Tungsten Forage Minnow Spoon packages the original
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Buckeye Piggyback Arrives
Irving, TX – The all-new Piggyback from Buckeye Lures is designed to bring life to soft plastic minnows. Featuring a
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Yamamoto Unveils Fuzzy Senko, Fuzzy Nuki
Irving, TX – A couple of Yamamoto staples just got fuzzy. The new Fuzzy Senko and Fuzzy Nuki are exactly
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Frog Factory Releases Sonic Boom
Irving, TX – Frog Factory has made its latest splash with the new Sonic Boom. The Sonic Boom is everything
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Bucca Brand Adds 5″ Bull Shad
Irving, TX – Big brother has arrived. The 5″ Bull Shad from Bucca Brand is an upsized version of the
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SteelShad Launches Jiggin’ Spoon
Irving, TX – When it comes to spoons, anglers know it’s all about the wobble. So does SteelShad. The all-new
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Buckeye Lures Expands G-Stroll Offerings
Irving, TX – Buckeye Lures introduced the G-Stroll last year, and it immediately became a tackle box staple for many
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Northland Expands Smeltinator
Irving, TX – Northland Tackle has expanded its selection of the popular Smeltinator Jig and Smeltinator Underspin. “The expansion of
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Big Bite Baits Salt Sweeper Swing Head Arrives
Irving, TX – The all-new Salt Sweeper Swing Head from Big Bite Baits is rough, tough, and built for both
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Northland Adds Buck-Shot Colors
Irving, TX – Northland Tackle has expanded on a classic. The legendary Buck-Shot Rattle Spoon has added 4 new eye-popping
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Yamamoto Shinobi Grub Arrives
Irving, TX – The new Yamamoto Shinobi Grub is multi-faceted. The 3.5″ double-tail kicking grub can catch fish in a
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Yamamoto Fuzzy Nut Debuts
Irving, TX – The Yamamoto Fuzzy Nut is an odd-looking bait – but it sure does catch fish. The 1.5″
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Great Lakes Finesse Adds Micro Series
Great Lakes Finesse, the industry leader in creating small, premium-quality baits and terminal tackle for heavyweight smallmouth bass, has taken
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Buckeye Lures Debuts Select Spinnerbait
Irving, TX – Buckeye Lures went searching for the total package and delivered with the all-new Select Spinnerbait. Featuring precise
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Big Bite Introduces Swimmer Ball Head
Irving, TX – Big Bite Baits set out to create a no-nonsense jig that simply gets the job done. The
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Bill Lewis DR 24
Irving, TX – The new DR 24 is the newest dive into deep waters for Bill Lewis Fishing. The DR
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Covering Your Bass…Again
DAIWA goes all out new 23 model lineup of 2025 TATULA cork handle bass rods FOOTHILL RANCH, CA (July 9,
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Northland Debuts Tungsten Spinner
Irving, TX – The new Tungsten Spinner from Northland Tackle combines new-age materials with a classic bait. Featuring an eco-friendly
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Northland Unveils Twitchin’ Puppet
Irving, TX – The all-new Twitchin’ Puppet from Northland Tackle is the perfect choice to shake things up. Featuring an
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Northland Unveils Tungsten Round Ball Wide-Gap Jig
Irving, TX – Northland Tackle’s Tungsten Round Ball Wide-Gap Jig isn’t complicated – but it sure fools fish. It is
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Northland Debuts Tungsten Round Ball Jighead
Irving, TX – Northland Tackle’s Tungsten Round Ball Jighead is a simple design – but it’s not a one-trick pony.
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Big Bite Introduces McMoney Jig
Irving, TX – The brand new McMoney Jig from Big Bite Baits is a testament to versatility. Designed by Big
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Yamamoto Rolls Out Hinge Minnow
Irving, TX – The new Hinge Minnow from Yamamoto excels at 2 things: rolling and getting bit while rolling. Realism
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Casual Functionality
Whitewater Fishing’s new Luswea Jogger merges key fishing and boating features with performance and contemporary stylings MUSKEGON, Mich. (July 7,
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Big Bite Announces Scentsation 6.5″ Cliffhanger Worm
Irving, TX – Some say bigger baits mean bigger fish. Big Bite Baits pro Clifford Pirch won’t disagree when it
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Bill Lewis Unveils Baby Bubbler
Irving, TX – The Bill Lewis Baby Bubbler is built for everyone. Epitomizing the term “user-friendly”, the Baby Bubbler is
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Nuclear Ned
Mad Scientist Tackle coats Ned Head Jig with brilliant UV coatings to achieve maximum radiance FINLAYSON, MN (July 7, 2025)
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Northland Introduces Improved Tungsten Smeltinator
Irving, TX – The winning bait from the 2023 Bassmaster Classic just got better. The Tungsten Smeltinator from Northland Tackle
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Northland Debuts Tungsten Crappie Queen
Irving, TX – Northland Tackle has added a little flash to its lineup with the brand-new Tungsten Crappie Queen. Made
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Feider’s New ‘Secret Agent’ Smallmouth Bait
Z-Man® Fishing pro Seth Feider reveals finesse Llama TubeZ™ system “You can catch llamas. That’s a nice llama. You can
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Playing the Short Game
Ever Green’s new JxJ Minnow threads the needle when it comes to pinpointing particularly persnickety predators FOOTHILL RANCH, CA (July 3,
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Universal Appeal
Top-selling frame is big with both male and female boaters and anglers seeking best-in-class performance and no-nonsense timeless style FINLAYSON,
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Z-Man® Creates Sonar-Centric Crappie Bait
Ladson, SC (June 26, 2025) – From an angler’s standpoint, it’s a fascinating game of cat-and-mouse. Surveil, deploy and set the
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Big Bite Debuts New Scentsation Fuzzy Stick
Irving, TX – The Big Bite 4″ Scentsation Fuzzy Stick is creepy, crawly, and killer on bass. Featuring “fuzzy” appendages
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Yamamoto Unveils 3.25″ Slinko
Irving, TX – The new 3.25″ Slinko from Yamamoto Baits is a bite-sized version of the original 5.5″ Slinko. Built
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Big Bite Introduces Thresher Worm
Irving, TX – The all-new Thresher Worm from Big Bite Baits is a drop shot bait that can do so
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Time is Running Out to Attend ICAST 2025—and the Sportfishing Industry is Calling
World-class education, networking and product information await in Orlando By John Stillwagon There’s a buzz coming off the water, rising
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