Bucca Brand Debuts 8″ Trick Shad
The new 8″ Trick Shad from Bucca Brand is built for big fish and big memories. Featuring rotating hook hangers
Read moreThe new 8″ Trick Shad from Bucca Brand is built for big fish and big memories. Featuring rotating hook hangers
Read moreVersatility is the name of the game for the new Yama Bug from Yamamoto Baits. Lethal in a variety of
Read moreThere is no such thing as too much of a good thing. That’s why Yamamoto Baits has beefed up the
Read moreIrving, TX – Dobyns Rods takes pride in listening to its anglers. New rods in the Xtasy, Kaden, and Colt
Read moreIrving, TX – The brand-new Bill Lewis Afterburner is small but mighty. The 2.5″ tail spinner features a large ABS
Read moreIrving, TX – The new L.S. Football Jig from Big Bite Baits is a classic brought back to life. It
Read moreJuly 2025, Conklin, NY — Dryshod, the new benchmark in performance waterproof footwear for outdoor recreation and occupational use, announces
Read moreOdessa, TX – Epic Baits Fishing is proud to unveil two innovative jig head designs at the 2025 ICAST show—
Read moreWhitewater Fishing’s new Riparian Jacket and Bib are designed for those who take fishing as seriously as their dream job
Read moreIrving, TX – The brand-new Thumper Casting Spoon from Northland Tackle is built for the big ones. Featuring Kicker Tail
Read moreIrving, TX – The new Tungsten Panfish Jig from Northland Tackle is the ultimate jig for the modern-day panfish angler.
Read moreIrving, TX – Cuda Fishing has built its reputation by bringing new and innovative tools to the sport fishing industry
Read moreIrving, TX – Bill Lewis fishing knows that sometimes you just have to be loud – and that’s where the
Read moreIrving, TX – Sometimes experimentation leads to innovation. Such is the case for the all-new Fighting Craw from Big Bite
Read moreIrving, TX – Northland Tackle’s Forage Minnow Spoon just got upgraded. The brand-new Tungsten Forage Minnow Spoon packages the original
Read moreIrving, TX – The all-new Piggyback from Buckeye Lures is designed to bring life to soft plastic minnows. Featuring a
Read moreIrving, TX – A couple of Yamamoto staples just got fuzzy. The new Fuzzy Senko and Fuzzy Nuki are exactly
Read moreIrving, TX – Frog Factory has made its latest splash with the new Sonic Boom. The Sonic Boom is everything
Read moreIrving, TX – Big brother has arrived. The 5″ Bull Shad from Bucca Brand is an upsized version of the
Read moreIrving, TX – When it comes to spoons, anglers know it’s all about the wobble. So does SteelShad. The all-new
Read moreIrving, TX – Buckeye Lures introduced the G-Stroll last year, and it immediately became a tackle box staple for many
Read moreIrving, TX – Northland Tackle has expanded its selection of the popular Smeltinator Jig and Smeltinator Underspin. “The expansion of
Read moreIrving, TX – The all-new Salt Sweeper Swing Head from Big Bite Baits is rough, tough, and built for both
Read moreIrving, TX – Northland Tackle has expanded on a classic. The legendary Buck-Shot Rattle Spoon has added 4 new eye-popping
Read moreIrving, TX – The new Yamamoto Shinobi Grub is multi-faceted. The 3.5″ double-tail kicking grub can catch fish in a
Read moreIrving, TX – The Yamamoto Fuzzy Nut is an odd-looking bait – but it sure does catch fish. The 1.5″
Read moreGreat Lakes Finesse, the industry leader in creating small, premium-quality baits and terminal tackle for heavyweight smallmouth bass, has taken
Read moreIrving, TX – Buckeye Lures went searching for the total package and delivered with the all-new Select Spinnerbait. Featuring precise
Read moreIrving, TX – Big Bite Baits set out to create a no-nonsense jig that simply gets the job done. The
Read moreIrving, TX – The new DR 24 is the newest dive into deep waters for Bill Lewis Fishing. The DR
Read moreDAIWA goes all out new 23 model lineup of 2025 TATULA cork handle bass rods FOOTHILL RANCH, CA (July 9,
Read moreIrving, TX – The new Tungsten Spinner from Northland Tackle combines new-age materials with a classic bait. Featuring an eco-friendly
Read moreIrving, TX – The all-new Twitchin’ Puppet from Northland Tackle is the perfect choice to shake things up. Featuring an
Read moreIrving, TX – Northland Tackle’s Tungsten Round Ball Wide-Gap Jig isn’t complicated – but it sure fools fish. It is
Read moreIrving, TX – Northland Tackle’s Tungsten Round Ball Jighead is a simple design – but it’s not a one-trick pony.
Read moreIrving, TX – The brand new McMoney Jig from Big Bite Baits is a testament to versatility. Designed by Big
Read moreIrving, TX – The new Hinge Minnow from Yamamoto excels at 2 things: rolling and getting bit while rolling. Realism
Read moreWhitewater Fishing’s new Luswea Jogger merges key fishing and boating features with performance and contemporary stylings MUSKEGON, Mich. (July 7,
Read moreIrving, TX – Some say bigger baits mean bigger fish. Big Bite Baits pro Clifford Pirch won’t disagree when it
Read moreIrving, TX – The Bill Lewis Baby Bubbler is built for everyone. Epitomizing the term “user-friendly”, the Baby Bubbler is
Read moreMad Scientist Tackle coats Ned Head Jig with brilliant UV coatings to achieve maximum radiance FINLAYSON, MN (July 7, 2025)
Read moreIrving, TX – The winning bait from the 2023 Bassmaster Classic just got better. The Tungsten Smeltinator from Northland Tackle
Read moreIrving, TX – Northland Tackle has added a little flash to its lineup with the brand-new Tungsten Crappie Queen. Made
Read moreZ-Man® Fishing pro Seth Feider reveals finesse Llama TubeZ™ system “You can catch llamas. That’s a nice llama. You can
Read moreEver Green’s new JxJ Minnow threads the needle when it comes to pinpointing particularly persnickety predators FOOTHILL RANCH, CA (July 3,
Read moreTop-selling frame is big with both male and female boaters and anglers seeking best-in-class performance and no-nonsense timeless style FINLAYSON,
Read moreLadson, SC (June 26, 2025) – From an angler’s standpoint, it’s a fascinating game of cat-and-mouse. Surveil, deploy and set the
Read moreIrving, TX – The Big Bite 4″ Scentsation Fuzzy Stick is creepy, crawly, and killer on bass. Featuring “fuzzy” appendages
Read moreIrving, TX – The new 3.25″ Slinko from Yamamoto Baits is a bite-sized version of the original 5.5″ Slinko. Built
Read moreIrving, TX – The all-new Thresher Worm from Big Bite Baits is a drop shot bait that can do so
Read moreWorld-class education, networking and product information await in Orlando By John Stillwagon There’s a buzz coming off the water, rising
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