Bill Lewis Lures Introduces the Big Gizz
Bill Lewis has been a trusted name in the fishing industry for decades. However, 2025 has proven that innovation never
Read more
Bill Lewis Lures
Bill Lewis Debuts New Afterburner
Irving, TX – The brand-new Bill Lewis Afterburner is small but mighty. The 2.5″ tail spinner features a large ABS
Read more
Bill Lewis Adds Knockin’ Hammer Trap
Irving, TX – Bill Lewis fishing knows that sometimes you just have to be loud – and that’s where the
Read more
Bill Lewis DR 24
Irving, TX – The new DR 24 is the newest dive into deep waters for Bill Lewis Fishing. The DR
Read more
Bill Lewis Unveils Baby Bubbler
Irving, TX – The Bill Lewis Baby Bubbler is built for everyone. Epitomizing the term “user-friendly”, the Baby Bubbler is
Read more
Bill Lewis Introduces Mini Hammer Trap
Irving, TX – Nobody does lipless crankbaits like Bill Lewis. A downsized brother to the popular Hammer Trap, the brand
Read more
Bill Lewis Unveils the All-New Depth Strike
Irving, TX – Trying to trigger explosive bites? The brand-new Bill Lewis Depth Strike, optimized for forward facing sonar, is
Read more
Bill Lewis Debuts Zig-Zag
Irving, TX – The topwater bite just got wilder. The new Zig-Zag from Bill Lewis is designed to be tied
Read more
Bill Lewis Adds New GNAT Colors
Irving, TX – Bill Lewis has added a little flair to The GNAT with 6 new eye-catching colors. The heavy-hitting
Read more
The team of Lopez and Frey win the 2nd Annual Battle of the Brands Tournament on Lake Guntersville with 24.01 lbs.
Photos and video provided by: Kenneth Grover The 2nd Annual Battle of the Brands Tournament February 18, 2024 started with
Read more
Bill Lewis Lures Introduces Hammer Trap
Irving, TX – Bill Lewis put lipless crankbaits on the map over 50 years ago. The Hammer-Trap is the newest
Read more
Bill Lewis Lures Debuts GNAT
Irving, TX – Not all micro-cranks are created equal. Though the all-new Bill Lewis GNAT may be small, it has
Read more
Battle of the Brands on Lake Guntersville Was a Huge Success
Photos provided by: Kenneth Grover – Fishing North Alabama What would have been the 12th Annual Rat-L-Trap Tournament on Lake
Read more
2023 – Battle of the Brands – Yamamoto Baits, Bill Lewis Lures, Buckeye Lures, Steelshad Lures – Lake Guntersville
Battle of the Brands Yamamoto Baits, Bill Lewis Lures, Buckeye Lures and Steelshad Lures Lake Guntersville Weigh-In: Guntersville Civitan Park
Read more
BILL LEWIS DEBUTS ATV SQUAREBILL
Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new ATV Squarebill. Available in 3 different
Read more
Bill Lewis Lures Unveils Scope Stik
Irving, TX – Bill Lewis Lures is excited to announce the debut of the all-new Scope Stik. Designed for max-detection
Read more
Bill Lewis Lures Unveils Precise Walleye Crank™
Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new Precise Walleye Crank. The Bill
Read more
GSM Outdoors Prepares for ICAST
Irving, TX – GSM Outdoors is excited to attend ICAST 2022 in Orlando, Florida. Taking place July 19-July 22, the
Read more