Bill Lewis Lures Introduces the Big Gizz
Bill Lewis has been a trusted name in the fishing industry for decades. However, 2025 has proven that innovation never
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GSM Outdoors
Yamamoto Debuts New Yama Bug
Versatility is the name of the game for the new Yama Bug from Yamamoto Baits. Lethal in a variety of
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Bill Lewis Debuts New Afterburner
Irving, TX – The brand-new Bill Lewis Afterburner is small but mighty. The 2.5″ tail spinner features a large ABS
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Big Bite Adds L.S. Football Jig
Irving, TX – The new L.S. Football Jig from Big Bite Baits is a classic brought back to life. It
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Northland Announces Thumper Casting Spoon
Irving, TX – The brand-new Thumper Casting Spoon from Northland Tackle is built for the big ones. Featuring Kicker Tail
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Northland Reveals New Tungsten Panfish Jig
Irving, TX – The new Tungsten Panfish Jig from Northland Tackle is the ultimate jig for the modern-day panfish angler.
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Cuda Debuts Innovative Line Stripper
Irving, TX – Cuda Fishing has built its reputation by bringing new and innovative tools to the sport fishing industry
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Bill Lewis Adds Knockin’ Hammer Trap
Irving, TX – Bill Lewis fishing knows that sometimes you just have to be loud – and that’s where the
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Big Bite Baits Unveils New Fighting Craw
Irving, TX – Sometimes experimentation leads to innovation. Such is the case for the all-new Fighting Craw from Big Bite
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Northland Forage Minnow Spoon Gets Tungsten Upgrade
Irving, TX – Northland Tackle’s Forage Minnow Spoon just got upgraded. The brand-new Tungsten Forage Minnow Spoon packages the original
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Buckeye Piggyback Arrives
Irving, TX – The all-new Piggyback from Buckeye Lures is designed to bring life to soft plastic minnows. Featuring a
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Yamamoto Unveils Fuzzy Senko, Fuzzy Nuki
Irving, TX – A couple of Yamamoto staples just got fuzzy. The new Fuzzy Senko and Fuzzy Nuki are exactly
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Frog Factory Releases Sonic Boom
Irving, TX – Frog Factory has made its latest splash with the new Sonic Boom. The Sonic Boom is everything
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Bucca Brand Adds 5″ Bull Shad
Irving, TX – Big brother has arrived. The 5″ Bull Shad from Bucca Brand is an upsized version of the
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SteelShad Launches Jiggin’ Spoon
Irving, TX – When it comes to spoons, anglers know it’s all about the wobble. So does SteelShad. The all-new
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Buckeye Lures Expands G-Stroll Offerings
Irving, TX – Buckeye Lures introduced the G-Stroll last year, and it immediately became a tackle box staple for many
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Big Bite Baits Salt Sweeper Swing Head Arrives
Irving, TX – The all-new Salt Sweeper Swing Head from Big Bite Baits is rough, tough, and built for both
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Northland Adds Buck-Shot Colors
Irving, TX – Northland Tackle has expanded on a classic. The legendary Buck-Shot Rattle Spoon has added 4 new eye-popping
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Bill Lewis DR 24
Irving, TX – The new DR 24 is the newest dive into deep waters for Bill Lewis Fishing. The DR
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Northland Debuts Tungsten Spinner
Irving, TX – The new Tungsten Spinner from Northland Tackle combines new-age materials with a classic bait. Featuring an eco-friendly
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Northland Unveils Twitchin’ Puppet
Irving, TX – The all-new Twitchin’ Puppet from Northland Tackle is the perfect choice to shake things up. Featuring an
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Big Bite Introduces McMoney Jig
Irving, TX – The brand new McMoney Jig from Big Bite Baits is a testament to versatility. Designed by Big
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Big Bite Announces Scentsation 6.5″ Cliffhanger Worm
Irving, TX – Some say bigger baits mean bigger fish. Big Bite Baits pro Clifford Pirch won’t disagree when it
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Big Bite Debuts New Scentsation Fuzzy Stick
Irving, TX – The Big Bite 4″ Scentsation Fuzzy Stick is creepy, crawly, and killer on bass. Featuring “fuzzy” appendages
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Yamamoto Unveils 3.25″ Slinko
Irving, TX – The new 3.25″ Slinko from Yamamoto Baits is a bite-sized version of the original 5.5″ Slinko. Built
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Big Bite Introduces Thresher Worm
Irving, TX – The all-new Thresher Worm from Big Bite Baits is a drop shot bait that can do so
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Yamamoto Sanshouo Returns
Irving, TX – Yamamoto Baits is for the people. Due to popular demand, the Yamamoto Sanshouo is back in action.
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Battle of the Brands – GSM Brands – Lake Guntersville
Battle of the Brands GSM Outdoors Fishing Brands: Yamamoto Baits, Big Bite Baits, Bill Lewis Lures, Buckeye Lures, SteelShad Lures,
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Bill Lewis Introduces Mini Hammer Trap
Irving, TX – Nobody does lipless crankbaits like Bill Lewis. A downsized brother to the popular Hammer Trap, the brand
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Yamamoto Debuts Covert Craw
Irving, TX – The Yamamoto Covert Craw is just as sneaky as it sounds. Based on a proven and popular
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MADE IN THE USA – Virtus Series by Phenix Rods
Irving, TX – Phenix Rods is excited to announce their new Virtus series of rods, featuring American-made craftmanship and attention
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Buckeye Lures Unveils Freestyle Head
Irving, TX – Freedom is all you can ask for, and that’s exactly what the new Buckeye Freestyle Head delivers.
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Bucca Brand Introduces Trick Shad
Irving, TX – Bucca Brand’s new Trick Shad is a testament to some baits just having a little extra magic.
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Big Bite’s Best Skipper Ever Arrives
Irving, TX – “Best”is a strong word. Big Bite Baits means it. The Best Skipper Ever is a 3.5″ creature
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Frog Factory Adds 12 New Ribbit Colors
Irving, TX – Frog Factory is living up to its name by adding 12 new, eye-catching colors for the Ribbit
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SteelShad Debuts Unique Bottom Blade
Irving, TX – Every so often a bait comes around that can only be described as “different”. SteelShad’s new Bottom
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Shad Shape Swimmer Debuts
Irving, TX – Yamamoto Baits has officially entered the swimbait world. The new Shad Shape Swimmer is a subtle swimbait
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SteelShad Unveils Real Life Color Series
Irving, TX – Bait colors matter. There are bass fishing staples, crazy colors, gimmick colors, and then there’s SteelShad’s new
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Buckeye, Swindle Debut G-Stroll
Irving, TX – Designed by pro angler Gerald Swindle, the brand-new Buckeye G-Stroll Jighead is built for the mid-strolling technique
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Bill Lewis Debuts Zig-Zag
Irving, TX – The topwater bite just got wilder. The new Zig-Zag from Bill Lewis is designed to be tied
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Yamamoto Unleashes Nuki Bug
Irving, TX – The Yamatanuki just got a little freakier. The new Nuki Bug from Yamamoto Baits adds claws and
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Big Bite Nekorama Hits the Water
Irving, TX – Simply put, the brand-new Nekorama from Big Bite Baits is a worm built for catching. Designed with
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Buckeye Lures Introduces Spot Remover Jig
Irving, TX – Buckeye Lures has kicked out another winner with the all-new Spot Remover Jig. Utilizing the same style
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Buckeye Lures Adds Hover Rig
Irving, TX – Buckeye Lures has added a new tool to the tackle box. The all-new Buckeye Hover Rig, designed
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Feel “The Thump”
Irving, TX – Every angler’s dream when flipping and pitching is to feel the signature “thump” that means the battle
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4″ Fat Senko Joins Yamamoto Family
Irving, TX – A new Senko has arrived. Inspired by its big brother, the 5″ Fat Senko, the brand-new Yamamoto
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Yamamoto Expands Scope Shad Offerings
Irving, TX – Building off the success of last year’s Scope Shad release, Yamamoto Baits is excited to announce the
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GSM Introduces Stealth Color Series
Irving, TX – Sometimes a sneaky approach is required to make fish bite, and that’s why GSM Outdoors has introduced
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GSM Outdoors Acquires Dobyns Rods
Irving, TX – Dobyns Rods is now part of the GSM Outdoors Family. Created in 2009 by longtime angler Gary
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Yamamoto Releases Sensei Worm
Irving, TX – Yamamoto Baits is excited to announce the release of the all-new Sensei Worm. Designed to be a
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The team of Lopez and Frey win the 2nd Annual Battle of the Brands Tournament on Lake Guntersville with 24.01 lbs.
Photos and video provided by: Kenneth Grover The 2nd Annual Battle of the Brands Tournament February 18, 2024 started with
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Yamamoto Unveils Scope Shad
Irving, TX – Designed to be the perfect tool for forward facing sonar, but certainly not limited it, the Yamamoto
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Buckeye, Swindle Debut G-Buzz
Irving, TX – There is simply no denying the success that Gerald Swindle has had throughout his career using a
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3″ Yama Craw Arrives
Irving, TX – Yamamoto Baits released the popular Yama Craw in December of 2022. Thanks to its incredible action and
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Bill Lewis Lures Debuts GNAT
Irving, TX – Not all micro-cranks are created equal. Though the all-new Bill Lewis GNAT may be small, it has
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Yamatanuki Invades USA
Irving, TX – Yamamoto Baits is excited to announce the stateside debut of the Yamatanuki. Wildly popular in Japan, the
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Battle of the Brands on Lake Guntersville Was a Huge Success
Photos provided by: Kenneth Grover – Fishing North Alabama What would have been the 12th Annual Rat-L-Trap Tournament on Lake
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Yamamoto unveils Yama Craw
Irving, TX – Yamamoto Baits is proud to unveil the all-new Yama Craw. Designed to provide a tight and fast
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BILL LEWIS DEBUTS ATV SQUAREBILL
Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new ATV Squarebill. Available in 3 different
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Bill Lewis Lures Unveils Scope Stik
Irving, TX – Bill Lewis Lures is excited to announce the debut of the all-new Scope Stik. Designed for max-detection
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Bill Lewis Lures Unveils Precise Walleye Crank™
Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new Precise Walleye Crank. The Bill
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Yamamoto Debuts 3” Shad Shape Worm
Irving, TX – Yamamoto Baits is excited to announce the debut of the new 3” Shad Shape Worm. This 3-inch
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Yamamoto Unveils 5” Shad Shape Worm
Irving, TX – Yamamoto Baits is excited to announce the debut of the brand-new 5” Shad Shape Worm. This 5”
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Yamamoto Debuts 3” Zako
Irving, TX – Yamamoto Baits is proud to announce the debut of the all-new 3” Zako. Maintaining all the same
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Yamamoto Debuts Speed Senko
Irving, TX – Yamamoto Baits is excited to announce the debut of the brand-new Speed Senko. Building off the legacy
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GSM Outdoors Prepares for ICAST
Irving, TX – GSM Outdoors is excited to attend ICAST 2022 in Orlando, Florida. Taking place July 19-July 22, the
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