Bill Lewis Introduces Mini Hammer Trap
Irving, TX – Nobody does lipless crankbaits like Bill Lewis. A downsized brother to the popular Hammer Trap, the brand
Read more
GSM Outdoors
Yamamoto Debuts Covert Craw
Irving, TX – The Yamamoto Covert Craw is just as sneaky as it sounds. Based on a proven and popular
Read more
MADE IN THE USA – Virtus Series by Phenix Rods
Irving, TX – Phenix Rods is excited to announce their new Virtus series of rods, featuring American-made craftmanship and attention
Read more
Buckeye Lures Unveils Freestyle Head
Irving, TX – Freedom is all you can ask for, and that’s exactly what the new Buckeye Freestyle Head delivers.
Read more
Bucca Brand Introduces Trick Shad
Irving, TX – Bucca Brand’s new Trick Shad is a testament to some baits just having a little extra magic.
Read more
Big Bite’s Best Skipper Ever Arrives
Irving, TX – “Best”is a strong word. Big Bite Baits means it. The Best Skipper Ever is a 3.5″ creature
Read more
Frog Factory Adds 12 New Ribbit Colors
Irving, TX – Frog Factory is living up to its name by adding 12 new, eye-catching colors for the Ribbit
Read more
SteelShad Debuts Unique Bottom Blade
Irving, TX – Every so often a bait comes around that can only be described as “different”. SteelShad’s new Bottom
Read more
Shad Shape Swimmer Debuts
Irving, TX – Yamamoto Baits has officially entered the swimbait world. The new Shad Shape Swimmer is a subtle swimbait
Read more
SteelShad Unveils Real Life Color Series
Irving, TX – Bait colors matter. There are bass fishing staples, crazy colors, gimmick colors, and then there’s SteelShad’s new
Read more
Buckeye, Swindle Debut G-Stroll
Irving, TX – Designed by pro angler Gerald Swindle, the brand-new Buckeye G-Stroll Jighead is built for the mid-strolling technique
Read more
Bill Lewis Debuts Zig-Zag
Irving, TX – The topwater bite just got wilder. The new Zig-Zag from Bill Lewis is designed to be tied
Read more
Yamamoto Unleashes Nuki Bug
Irving, TX – The Yamatanuki just got a little freakier. The new Nuki Bug from Yamamoto Baits adds claws and
Read more
Big Bite Nekorama Hits the Water
Irving, TX – Simply put, the brand-new Nekorama from Big Bite Baits is a worm built for catching. Designed with
Read more
Buckeye Lures Introduces Spot Remover Jig
Irving, TX – Buckeye Lures has kicked out another winner with the all-new Spot Remover Jig. Utilizing the same style
Read more
Buckeye Lures Adds Hover Rig
Irving, TX – Buckeye Lures has added a new tool to the tackle box. The all-new Buckeye Hover Rig, designed
Read more
Feel “The Thump”
Irving, TX – Every angler’s dream when flipping and pitching is to feel the signature “thump” that means the battle
Read more
4″ Fat Senko Joins Yamamoto Family
Irving, TX – A new Senko has arrived. Inspired by its big brother, the 5″ Fat Senko, the brand-new Yamamoto
Read more
Yamamoto Expands Scope Shad Offerings
Irving, TX – Building off the success of last year’s Scope Shad release, Yamamoto Baits is excited to announce the
Read more
GSM Introduces Stealth Color Series
Irving, TX – Sometimes a sneaky approach is required to make fish bite, and that’s why GSM Outdoors has introduced
Read more
GSM Outdoors Acquires Dobyns Rods
Irving, TX – Dobyns Rods is now part of the GSM Outdoors Family. Created in 2009 by longtime angler Gary
Read more
Yamamoto Releases Sensei Worm
Irving, TX – Yamamoto Baits is excited to announce the release of the all-new Sensei Worm. Designed to be a
Read more
The team of Lopez and Frey win the 2nd Annual Battle of the Brands Tournament on Lake Guntersville with 24.01 lbs.
Photos and video provided by: Kenneth Grover The 2nd Annual Battle of the Brands Tournament February 18, 2024 started with
Read more
Yamamoto Unveils Scope Shad
Irving, TX – Designed to be the perfect tool for forward facing sonar, but certainly not limited it, the Yamamoto
Read more
Buckeye, Swindle Debut G-Buzz
Irving, TX – There is simply no denying the success that Gerald Swindle has had throughout his career using a
Read more
3″ Yama Craw Arrives
Irving, TX – Yamamoto Baits released the popular Yama Craw in December of 2022. Thanks to its incredible action and
Read more
Bill Lewis Lures Debuts GNAT
Irving, TX – Not all micro-cranks are created equal. Though the all-new Bill Lewis GNAT may be small, it has
Read more
Yamatanuki Invades USA
Irving, TX – Yamamoto Baits is excited to announce the stateside debut of the Yamatanuki. Wildly popular in Japan, the
Read more
Battle of the Brands on Lake Guntersville Was a Huge Success
Photos provided by: Kenneth Grover – Fishing North Alabama What would have been the 12th Annual Rat-L-Trap Tournament on Lake
Read more
Yamamoto unveils Yama Craw
Irving, TX – Yamamoto Baits is proud to unveil the all-new Yama Craw. Designed to provide a tight and fast
Read more
BILL LEWIS DEBUTS ATV SQUAREBILL
Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new ATV Squarebill. Available in 3 different
Read more
Bill Lewis Lures Unveils Scope Stik
Irving, TX – Bill Lewis Lures is excited to announce the debut of the all-new Scope Stik. Designed for max-detection
Read more
Bill Lewis Lures Unveils Precise Walleye Crank™
Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new Precise Walleye Crank. The Bill
Read more
Yamamoto Debuts 3” Shad Shape Worm
Irving, TX – Yamamoto Baits is excited to announce the debut of the new 3” Shad Shape Worm. This 3-inch
Read more
Yamamoto Unveils 5” Shad Shape Worm
Irving, TX – Yamamoto Baits is excited to announce the debut of the brand-new 5” Shad Shape Worm. This 5”
Read more
Yamamoto Debuts 3” Zako
Irving, TX – Yamamoto Baits is proud to announce the debut of the all-new 3” Zako. Maintaining all the same
Read more
Yamamoto Debuts Speed Senko
Irving, TX – Yamamoto Baits is excited to announce the debut of the brand-new Speed Senko. Building off the legacy
Read more
GSM Outdoors Prepares for ICAST
Irving, TX – GSM Outdoors is excited to attend ICAST 2022 in Orlando, Florida. Taking place July 19-July 22, the
Read more