Hook & Tackle Introduces New Collections of Printed Hoodie Hi-Performance Fishing Shirts
Hook & Tackle introduced the Sun Protection category to the marine/fishing industry back in 1989. We are excited to introduce
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Industry News
YO-ZURI Shows Off New Releases at ICAST 2022 in Orlando, Florida
YO-ZURI displays the new releases at ICAST 2022 with patented 3D internal prism and painted finishes that never chip or
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BOOYAH Solves Frog Problem with Poppin’ Pad Crasher Jr
The BOOYAH Pad Crasher is legendary for its ability to glide through vegetation and other heavy cover, prompting vicious strikes
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ICAST Once Again Stands Atop the Sportfishing World as the Industry’s Largest Business Event
More than 12,000 representatives from the global recreational fishing industry were in attendance Orange County Convention Center, Orlando, FL –
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First Time Exhibitor Wins Best of Show at ICAST
Startup company backed by trauma survivor takes home “Best of Show” in an upset for the ages Orange County Convention
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Norman Lures Delivers Smaller Size of Popular Speed N
The Norman Speed N has been a huge success since its introduction, two years ago, and produced two top five
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Yamamoto Debuts Slinko
Irving, TX – Yamamoto Baits is proud to announce the debut of the brand-new 5.5” Slinko. The Slinko maintains the
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ICAST Announces 30 New Product Showcase “Best of Category” Winners for 2022
Thirty new products set to square off for ICAST overall “Best of Show” today Orange County Convention Center, Orlando, FL
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Frabill WITNESS Weigh Net and ReCharge Aerator win Best in Category at ICAST 2022
The Frabill WITNESS 30lb Weigh Net and Frabill ReCharge Deluxe Aerator win dual awards in their respective categories for Best
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Berkley’s Innovations Wins Best of Category for Freshwater Hard Bait and Soft Bait at ICAST 2022
ORLANDO, Fla. (July 20, 2022) – After the Berkley PowerBait Gilly, many believed the team at Berkley Labs would slow down.
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SpiderWire DuraBraid wins Best in Category for Fishing Line at ICAST 2022
Winning Best of Category at ICAST 2022, SpiderWire DuraBraid builds upon its successful beginnings. ORLANDO, Fla. (July 20, 2022) – At
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Plano’s EDGE Frog Box wins Award for Best of Tackle Storage at ICAST
Fighting through tough competition for tackle storage, Plano’s innovative Edge Frog Box wins the award for ‘Best of Tackle Storage’
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Iconic Bassmaster Classic Trophy To Be Named In Honor Of Ray Scott
Photo by Seigo Saito/B.A.S.S BIRMINGHAM, Ala. — When a world champion of fishing is crowned at the 2023 Academy Sports
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BILL LEWIS DEBUTS ATV SQUAREBILL
Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new ATV Squarebill. Available in 3 different
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ICAST 2022 Launches With an Event-Filled “Super Tuesday”
Events help support industry advocacy efforts during and after the show Orange County Convention Center, Orlando, FL – July 19,
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Missile Baits Releases Chunky D, New Colors
Salem, Va. – July 18, 2022 – Missile Baits is releasing the Chunky D to add to their collection of flipping
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Plano EDGE Frog Box, Increasing the lifespan of your topwater frogs with a new innovative storage option.
COLUMBIA, S.C. (June 29, 2022) — The EDGE line of tackle storage solutions fromPlano are proven favorites thanks to their
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Saltwater Shrimp Cocktail
Z-Man® creates tasty new inshore nugget known as the Salty Ned ShrimpZ™ Ladson, SC (July 13, 2022) – “We call it
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Crushin’ it with the Kicker CrabZ™
Z-Man® cultivates first-ever, side-propelled inshore crab swimbait Ladson, SC (July 11, 2022) – Call it a ruse. An evolutionary act of
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American Tackle is proud to partner with Autism Anglers to release our first Youth Fishing Rod Combo
This combo was designed to ensure a quality fishing experience for the young angler while bringing families together for an
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SpiderWire DuraBraid Hi-Vis Yellow
Popular braided line now offered in high visibility color option COLUMBIA, S.C. (July 12, 2022) – After its introduction at ICAST
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Berkley Clickin’ Frittside
Berkley Expands the Frittside Lineup with the Addition of the Clickin’ Frittside COLUMBIA, S.C. (July 12, 2022) – Expanding on their
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Bill Lewis Lures Unveils Scope Stik
Irving, TX – Bill Lewis Lures is excited to announce the debut of the all-new Scope Stik. Designed for max-detection
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Bill Lewis Lures Unveils Precise Walleye Crank™
Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new Precise Walleye Crank. The Bill
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Yamamoto Debuts 3” Shad Shape Worm
Irving, TX – Yamamoto Baits is excited to announce the debut of the new 3” Shad Shape Worm. This 3-inch
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Yamamoto Unveils 5” Shad Shape Worm
Irving, TX – Yamamoto Baits is excited to announce the debut of the brand-new 5” Shad Shape Worm. This 5”
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Yamamoto Debuts 3” Zako
Irving, TX – Yamamoto Baits is proud to announce the debut of the all-new 3” Zako. Maintaining all the same
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Yamamoto Debuts Speed Senko
Irving, TX – Yamamoto Baits is excited to announce the debut of the brand-new Speed Senko. Building off the legacy
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The Slobberknocker – Berkley’s Newest Bait Innovation
New bladed jig with an innovative Head-to-Blade connection design paired with unmatched PowerBait flavor. COLUMBIA, S.C. (July 13, 2022) – Bladed
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Fin-Nor Enters North Drop, Most Advanced Eyewear Technology for Anglers, Into ICAST 2022 New Product Showcase
Columbia, SC – July 6, 2022 – Fin-Nor, the iconic fishing brand that added sunglasses to its innovative product line
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Berkley PowerBait PowerStinger
Durable bladed jig trailer provides unique action that fish find irresistible COLUMBIA, S.C. (July 14, 2022) – Adding to their already
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FISHLAB RELEASES THE BBZ BIO-SHAD GIZZARD FOR 2023
NEW FishLab BBZ Bio-Shad Gizzard Will Be Making Waves For 2023. ONTARIO, Calif.: FishLab Tackle is becoming known for its
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BE READY FOR ANY BASS FISHING SITUATION WITH DAIWA’S NEW TRECHNIQUE-SPECIFIC TATULA XT RODS
– NINE CASTING, SIX SPINNING MODELS OFFERED AT $99.99 (USD) – CYPRESS, Calif. – ICAST Show 2022 Introduction (Available late
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Humminbird MEGA Live Imaging TargetLock Gives Anglers Seamless Integration of MEGA Live and Spot-Lock
Humminbird MEGA Live TargetLock gives anglers the ability to use their Minn Kota Spot-Lock and Humminbird MEGA Live independently of
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LAKEWOOD PRODUCTS BASS FISHING SERIES NEWEST ADDITION
Lifetime Cases for Lifelong Adventures Suamico, WI – Lakewood Products, a Division of Midwest Textile Manufacturing Corporation and the leader
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The Dobyns Rods Josh Jones Hyperlite Series
Dobyns Rods is happy to announce the new Hyperlite Series with Josh Jones. Josh and Gary are great friends and
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GSM Outdoors Prepares for ICAST
Irving, TX – GSM Outdoors is excited to attend ICAST 2022 in Orlando, Florida. Taking place July 19-July 22, the
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American Baitworks Deepens Product Portfolio with New Products from Scum Frog, NetBait, Snag Proof, and Freedom Tackle
BaitFuel Infused Soft Plastics Lead the Way for exciting new products from American Baitworks. Ocean Springs, MS. July 8, 2022.
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A New Era of Angling Finesse – Z-Man® Micro Finesse™ Baits deliver unparalleled multispecies advantages
Ladson, SC (July 8, 2022) – Run a search for ‘new panfish baits’ and you quickly realize the internet could stand
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New SRG Shrink Ready Grips by American Tackle Company offer customization, retrofitting, repair and re-gripping for fishing rod handles
This is a new approach to the fishing rod grip design and customization by including everything in a simple-to-use system.
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Designed to keep up with anything that swims, the new Abu Garcia Revo Rocket Spinning Reel features a blazing fast gear ratio and all the torque you need
COLUMBIA, S.C. (July 7, 2022) – Gone are the days of losing fish because you can’t catch up. The new
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Coming soon for 2023: Captiva Island Fishing Shirt by Hook & Tackle
Hook & Tackle’s introduces the COOLEST performance fishing shirt for Spring 2023. Meet the Captiva Island, a multi-vented button-front shirt.
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New Z-Man® HellraiZer™ Tail Blade Topwater Lure on the Horizon
Ladson, SC (July 6, 2022) – What sort of conjuring could have breathed so much life into such a singular lure?
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Pure Fishing and BlacktipH Enter Partnership
Columbia S.C. (July 7, 2022) – Pure Fishing, a renowned global tackle company, announces its partnership with BlacktipH®, one of the
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THE FUTURE OF BOAT CARE – Black Label Ceramic Detailer by Bass Boat Saver
New to the Bass Boat Saver family is Black Label, a ceramic polymer technology that polishes, shines and protects your
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OKUMA RELEASES CEYMAR HD SPINNING REELS FOR 2023
NEW Okuma Ceymar HD Spinning Reels for 2023 ONTARIO, Calif.: With the overwhelming popularity of the Okuma Ceymar spinning reels,
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OKUMA RELEASES SALINA SPINNING REELS FOR 2023
NEW Okuma Salina Lightweight Saltwater Spinning Reels for 2023 ONTARIO, Calif.: With names like Makaira, Alijos, Cavalla and Tesoro, Okuma
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OKUMA RELEASES TESORO SPINNING REELS FOR 2023
NEW Okuma Tesoro Spinning Reels Making a Splash for 2023 ONTARIO, Calif.: With names like Makaira, Alijos, Cavalla and Tesoro,
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Industry veteran Jay Harris joins the team at American Baitworks as Vice President of Sales
Harris to lead sales team for fishing tackle and soft plastics manufacturing
OCEAN SPRINGS, Miss. (June 15, 2022) – Jay Harris has joined the team at American Baitworks as Vice President of
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RYAN SALZMAN WINS 100K AT BASS PRO TOUR WATT’S BAR WITH BAITFUEL
BaitFuel factors Big for the Bass Pro Tour Rookie’s First Major Career Win OCEAN SPRINGS, MS – June 14, 2022.
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Spinning Rods & Little Bitty Swim Jigs
Z-Man® unveils ‘Ned-friendly’ Midwest Finesse Swim Jig™ Ladson, SC (June 23, 2022) – Hop aboard the boats of legendary anglers Ned
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The Free Rig: Bass Fishing’s Next Big Bait
American bass anglers owe a lot to their Japanese counterparts as some of the most significant innovations cross the Pacific
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Next-Generation Shimano Rods and Reels Connect Anglers with Success
Shimano Expride, Bantam and Sahara Establish New Standards of Angling Performance Shimano leverages over a century of manufacturing excellence to
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THE FUTURE OF FISHING SCENT TECHNOLOGY: BAITFUEL FISH ATTRACTANT
OCEAN SPRINGS, MISSISSIPPI – March 5, 2022. Building on two-plus years of development and testing by American Baitworks’ world-class science
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Team Power-Pole’s newest member carrying on a family tradition
WRITTEN BY: J. SCOTT BUTHERUS GUNTERSVILLE, Ala. – For Cal Lane, competitive bass fishing is a family tradition. Having a Power-Pole
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Check out Johnson Gunsmithing located in Athens, Alabama
Johnson Gunsmithing is now open in Athens, Alabama. Contact David for all your firearm gunsmithing needs. Johnson Gunsmithing, LLC https://johnsongunrepair.com
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DD26 Fishing Introduces Industry-Leading Motor Tote for Mercury 150HP 4-Stroke Engines
Unique outboard design demands a custom-fitted solution Mesa, Ariz. – DD26 Fishing, a leading innovator of high-technology products for fishing
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Launch Frog in High Demand By Anglers As Fall Frog Season Heats Up
October 1, 2020, Ocean Springs, Mississippi – When the product development team at Scum Frog decided to design a new
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NetBait Revolutionizes Sport Fishing with 6 New Products Showcased at ICAST 2020
OCEAN SPRINGS, Miss. (July 30, 2020) When NetBait Tackle first introduced the Paca Craw to anglers, the company turned the
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Scum Frog Wins Royal Rumble at 2020 Ultimate Frog Challenge on the California Delta
D’Iberville, Mississippi. (July 29, 2020) – Scum Frog was a late entry into the 2020 Ultimate Frog Challenge (UFC) on
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You’ve Never Worn a Fishing Shirt Like This
Gill’s new Overton Shirt fuses comfort and technology like no other Buford, GA (July 3, 2020) – Today, fishing shirts
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Not Just Another Fishing Hoodie
Gill’s new Langland Technical Hoodie features exclusive, durable, plant-based Xpel® Buford, GA (July 13, 2020) – A hoodie. They range
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Inspired By Extreme Offshore Conditions
New fishing-focused, cold-weather FG350 Winter Angler Jacket and Bibs influenced by Gill’s expertise in severe marine conditions Buford, GA (July
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Bringing the Bibs
New Gill FG100 Pro Tournament 3 Layer Bibs redefine waterproof technical fishing gear Buford, GA (July 1, 2020) – If
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AFTCO WINS AGAIN AT ICAST 2020
AFTCO made another statement at this year’s ICAST New Product Showcase with Best of Category wins in Cold Weather Technical
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ST. CROIX SHOWCASES NEW XTREME FRESHWATER CHOICES AT ICAST ONLINE
St. Croix’s most sensitive rods ever, NEW Legend® Xtreme Freshwater Series expands by angler demand with four new models Building
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New Technology. New Performance. New Feel. Same great American company
Buckle up, we’ve got big news! Introducing the all new Cashion Fishing Rods ICON Series! For ten years, the Elite Series has
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NetBait Tackle’s New Dagger Soft Plastics Deliver Better Penetration on Hooksets
D’Iberville, Mississippi. (July 16, 2020) – NetBait is known for the company’s patented PACA technology – from the original PACA
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VANFORD SPINNING REELS COMBINES CI4+ FRAME, MAGNUMLITE ROTOR, MICROMODULE II GEAR FOR ‘SUPER FAST’ PERFORMANCE
LADSON, S.C. – ICAST 2020 INTRODUCTION – Available August ‘20 – Constructed with premium technologies including a lightweight yet rigid
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American Baitworks Recognizes 2020 Pro Staffers of the Year
D’Iberville, Mississippi. (July 17, 2020) – When it comes to building their brand, fishing products companies big and small, rely
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AFTCO introduces the Diffuse AIRoMESH® Fishing Shorts
The only shorts you need to diffuse any situation. AFTCO checks yet another box off the innovation bucket list with
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Features Designed to Make a Difference on the Water – Freedom Tackle Launches New Series of Jigs
OCEAN SPRINGS, Miss. (July 15, 2020) When FreedomÒ Tackle took on the challenge of developing a series of Made in
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The All New EDGE™ Flex Series Break the Mold with Innovative Storage Solutions
Grand Prairie, TX (July 14, 2020) Tackle boxes are an extension of an angler’s brain. Knowing exactly where everything is
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Missile Baits Adding NedBall Head, Missile Bag, and New Colors
Salem, Va. – June 29, 2020 –Missile Baits is adding a NedBall Head, designed for fishing on a Ned rig,
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The Original Reaper Hoodie – Upgraded
The Reaper 3-Layer Windproof Jacket constructed from a durable stretch soft shell rip-stop fabric with an ultra-warm Hexatron™ fleece lining and integrated micro-fleece face
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Strike King Introduces Retooled Tour Grade Spinnerbaits for ICAST 2020
Lexington, S.C. – July 10, 2020 – Look in the tackle collection of every serious angler, and you will find
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Strike King Introduces Weedless Ned Head for ICAST 2020
Lexington, S.C. – July 10, 2020 – As the Ned Rigging technique has developed, so has the creativity of anglers
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Strike King to Debut KVD Tools at ICAST 2020
Lexington, S.C. – July 10, 2020 – As fishing has developed over the years, so has fishing tackle, and as
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Strike King Introduces the Rage Ned Craw for ICAST 2020
Lexington, S.C. – July 10, 2020 – Building on the success created with their entry into the Ned Rigging game
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Strike King Adds KVD 100 to Jerkbait Lineup for ICAST 2020
Lexington, S.C. – July 10, 2020 – When the topic of fishing a jerkbait is discussed, the name Kevin VanDam
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Strike King Introduces Hybrid Hunter and Hybrid Hunter Jr. for ICAST 2020
Lexington, S.C. – July 10, 2020 – Finding a lure that can provide solutions to several fishing equations is not
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Strike King Introduces KVD 1.5 Hard Knock Squarebill for ICAST 2020
Lexington, S.C. – July 10, 2020 – Ever since its introduction, Strike King’s KVD squarebill crankbait lineup has been one
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NetBait Strengthens Bait Line up with the all new FIex Worm!
OCEAN SPRINGS, Miss. (July 10, 2020) When fishing pressure is high, anglers need to be flexible on the baits they
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You’ll Feel More Bites with Halo’s New Super-Sensitive, Upscaled KS II Elite Series Fishing Rods
OCEAN SPRINGS, Miss. (July 9, 2020) Halo Fishing has stepped up its efforts to provide tour grade fishing rods at
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NetBait Collaborates with STH Bait Co to launch new line of Finesse Soft Plastics
OCEAN SPRINGS, Miss. (July 7, 2020) One of the most iconic brands in the industry, NetBait Tackle is advancing the
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Scott Canterbury Casts His New Signature Series of Halo Fishing Rods
July 8, 2020, Ocean Springs, Mississippi – Almost every professional angler, has design adaptations and enhancements they would like to
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Topwater Chaos will Erupt with the Innovative Mischief Minnow
OCEAN SPRINGS, Miss. (July 7, 2020) There is nothing more exciting than a fish erupting on a topwater bait and
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American Baitworks Makes Major Move With Industry Veteran Doug Minor
OCEAN SPRINGS, Mississippi. (July 7, 2020) American Baitworks started its journey in 2018 with a commitment to designing, creating and
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Minn Kota® Announces Raptor™, Sets a New Standard for Hydraulic Shallow-Water Anchors
RACINE, Wis. – Global leader in boat control for over 85 years and maker of the Talon shallow water anchor Minn
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Valerie Dixon to Oversee American Baitworks Pro Staff, Field Staff and Special Events for American Baitworks Co.
OCEAN SPRINGS, Miss. (June 15, 2020) – Valerie Dixon has joined the team at American Baitworks Co. as Pro Staff
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Re-designed Halo XD III Pro Series Packed with Quality for $99
OCEAN SPRINGS, Miss. (June 1, 2020) When Halo Fishing became a part of the American Baitworks family, it set out
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You’ll Feel More Bites with Halo’s New Super-Sensitive, Upscaled KS II Elite Series Fishing Rods
OCEAN SPRINGS, Miss. (June 1, 2020) Halo Fishing has stepped up its efforts to provide tour grade fishing rods at
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All New Realistic Scum Frog Painted Trophy Series Meets Angler Demands
American-Made Scum Frog advances frog fishing once again with 10 hand-designed colors OCEAN SPRINGS, Mississippi, USA (May 21, 2020) –
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