Buckeye Lures Adds Hover Rig
Irving, TX – Buckeye Lures has added a new tool to the tackle box. The all-new Buckeye Hover Rig, designed
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Industry News
Feel “The Thump”
Irving, TX – Every angler’s dream when flipping and pitching is to feel the signature “thump” that means the battle
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4″ Fat Senko Joins Yamamoto Family
Irving, TX – A new Senko has arrived. Inspired by its big brother, the 5″ Fat Senko, the brand-new Yamamoto
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Yamamoto Expands Scope Shad Offerings
Irving, TX – Building off the success of last year’s Scope Shad release, Yamamoto Baits is excited to announce the
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GSM Introduces Stealth Color Series
Irving, TX – Sometimes a sneaky approach is required to make fish bite, and that’s why GSM Outdoors has introduced
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Great Lakes Finesse Adds Irresistible Twist for Tough Smallmouth Bass
Jig-minnow fishing or Cindy rigging has become so popular for big smallmouth bass that the fish are starting to get
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Z-Man® Develops Groundbreaking Shad Style Swimbait
New Shadtron™ LT merges realism & durability with cutting-edge line-through hook system Ladson, SC (July 15, 2024) – A golden age of angling now
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Destined to Prevail
Whitewater Fishing’s new Prevail Pant fuses functionality, fit, and freedom of movement. MUSKEGON, Mich. (July 9, 2024) – There’s a reason
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Rays Against Sunrays
Whitewater Fishing’s new Rays Performance Hoodie keeps sunrays and perspiration out, while delivering unmatched performance and comfort on the water.
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Your Own Pet Rat
Ever Green’s new Combat Rat elevates wakebait fishing for giant bass. FOOTHILL RANCH, CA (July 12, 2024) – You might associate
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ICAST 2024 Press Releases and News
We will be adding Press releases and News from ICAST 2024 as they are available. Please check back often for
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30th Annual Skeeter Owners’ Tournament Set for June 6-9 on Lake Fork
KILGORE, Texas, May 8, 2024 – Skeeter Boats and Yamaha will host the 30th annual Skeeter Owners Bass Tournament on
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Gill Fishing Empowers Sun Protection: The Power of Clothing
Buford, GA – As the sun’s rays become stronger and summer approaches, safeguarding your skin against harmful UV radiation is
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GSM Outdoors Acquires Dobyns Rods
Irving, TX – Dobyns Rods is now part of the GSM Outdoors Family. Created in 2009 by longtime angler Gary
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Yamamoto Releases Sensei Worm
Irving, TX – Yamamoto Baits is excited to announce the release of the all-new Sensei Worm. Designed to be a
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Berkley goes hard on Forward-thinking baits
Technology continues to move leaps and bounds all around us. Whether you’re talking about the vehicle you drive to the
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How to Master Layering: A Step-by-Step Guide to Staying Warm on the Water
When it comes to staying warm, layering is a key strategy. Here are some tips on how to layer effectively
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HARDY MARKSMAN Z FLY ROD WINS TOP HONOR AT ICAST
Beating out stiff competition, the Hardy Marksman Z captures prestigious Best in Category Win for Fly Fishing Rod at ICAST
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Berkley Nessie Earns ICAST 2023 New Product Showcase Award for Best Freshwater Soft Bait
ORLANDO, Fla (July 12, 2023) – Entering a challenging market with stiff competition, the Berkley PowerBait Nessie shines brightest to win
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Abu Garcia Zata Casting Combo Claims ICAST 2023 Best in Category for Rod and Reel Combo
ORLANDO, Fla (July 12, 2023) – Taking the crown for 2023 ICAST’s Best of Category for Rod and Reel Combo, the Abu
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Yamamoto Unveils Scope Shad
Irving, TX – Designed to be the perfect tool for forward facing sonar, but certainly not limited it, the Yamamoto
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Buckeye Debuts Scope-Head
Irving, TX – In a time where forward facing sonar is an ever more useful tool in the arsenal of
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Revolutionary FishLung® Set to Transform Fish Care in the Fishing Industry
FishLung® to be revealed at iCast 2023 Orlando, Florida, July 11, 2023 — O2 Air-Sea, LLC is proud to announce
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Bill Lewis Lures Introduces Hammer Trap
Irving, TX – Bill Lewis put lipless crankbaits on the map over 50 years ago. The Hammer-Trap is the newest
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Buckeye, Swindle Debut G-Buzz
Irving, TX – There is simply no denying the success that Gerald Swindle has had throughout his career using a
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3″ Yama Craw Arrives
Irving, TX – Yamamoto Baits released the popular Yama Craw in December of 2022. Thanks to its incredible action and
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Bill Lewis Lures Debuts GNAT
Irving, TX – Not all micro-cranks are created equal. Though the all-new Bill Lewis GNAT may be small, it has
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Introducing the Tsuka 2 from American Tackle
Redefining Fishing Rod Handles, Again! Oviedo, Fl, June 28th , 2023 – Today marks the launch of the Tsuka 2,
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Fin-Nor Eyewear Adds Rx Program to 25 Sunglass Models
Fin-Nor joins the prescription market with their angler-built eyewear technology Columbia, SC (June 28, 2023) – Fin-Nor, leader of angler innovation
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Body Piercings & Plastics Surgery
New Z-Man® Rattle-Snaker® wires ElaZtech® and all soft plastics with fish-attracting sound Ladson, SC (June 28, 2023) – Among all
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PLANO EDGE 3700 JERKBAIT BOX
The newest Plano EDGE box is designed with the same performance features that consumers have come to enjoy made specifically
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Introducing the New Ultrex QUEST: a Trolling Motor Built for the Harshest Environments
Ultrex QUEST gives anglers everything they love about Ultrex with an updated brushless design to tackle the most punishing conditions.
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Amazing Performance, Shocking Price
WHITEWATER Fishing’s Lightweight Tech Hoodie and Long Sleeve Tech Shirt wear and fish like comparable tops twice their price. By
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Nightwave Marine Digital Night Vision Camera is True Boating Innovation
SIONYX Brings Dark Room Experience to ICAST 2023 Beverly, MASS. (June 27, 2023). The SIONYX Nightwave marine digital night vision camera
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Abu Garcia Zata Reels and Combos Return With All New Look and Upgraded Performance
Elevate Your Fishing Experience with the Latest Zata Low Profile/Spinning Reels and Combos from Abu Garcia COLUMBIA, S.C. (June 27,
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Minn Kota Announces New and Upgraded Line of Trolling Motors to Fit Every Angler
Minn Kota’s trusted line of bow-mount trolling motors have been re-designed to help anglers get more out of their time
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Tournament Kayak Anglers Talk Today’s Best Lithium Battery Solutions
Tournament sticks Elvis Lee and Amy Hansen rely on NORSK Lithium for full-days on-the-water New Hope, Minn. (June 22, 2023)
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Mid-Depth Assassin – the Berkley Dime
Berkley’s newest hard bait weapon that bass cannot resist COLUMBIA, S.C. (Feb 7, 2023) – Berkley understands what balsa crankbaits can
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Abu Garcia Introduces the Zenon X Spinning Reel
The Ultimate Tool for Freshwater Anglers Who Want to Fish to Win COLUMBIA, S.C. (June 20, 2023) – Building on the original
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Money Where Its Mouth Is
NPAA President participates in ASA’s Government Affairs spring meeting to sound off in support of recreational sportfishing. Forestville, WI (May
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BUBBA™ Introduces Revolutionary Smart Fish Scale, Pro Series, Mobile App
Game-Changing Product Line-up Delivers Speed, Accuracy for Tournament & Recreational Anglers (Columbia, MO) May 15th, 2023 – BUBBA™, a brand known
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Yamatanuki Invades USA
Irving, TX – Yamamoto Baits is excited to announce the stateside debut of the Yamatanuki. Wildly popular in Japan, the
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AMERICAN BAITWORKS INTRODUCES NEW SPEED FREAK SPINNERBAIT
OCEAN SPRINGS, MISSISSIPPI – January 6, 2023. Anglers, are you tired of spinnerbaits that wash out at the surface and
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Explore Fishing From a Youth Perspective
Crazy For Crappies video captures imagination of young anglers with its peer-to-peer format. Forestville, WI (January 9, 2023) – Designed
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Yamamoto unveils Yama Craw
Irving, TX – Yamamoto Baits is proud to unveil the all-new Yama Craw. Designed to provide a tight and fast
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It’s All About the Ned
Northland Fishing Tackle’s new Elite Series Nedster Jig and Weedless Nedster Jig further the groundbreaking Ned Rigging technique. BEMIDJI, Minn.
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GMAN To Headline NPAA’s Annual Conference
Fort Meyer’s gathering focused on sport fishing pros controlling their own destiny. Forestville, WI (November 7, 2022) – The National
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Female Fishing Participation on the Rise
Story and images provided by Ladies, Let’s Go Fishing Forestville, WI (November 2, 2022) – Women now account for 37
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The Topwater Chaos Continues
The explosive Ever Green Shower Blows SB-150 topwater family adds a range of new colors Cypress, CA (October 13, 2022)
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Bass Bait with an Elite Status
Available soon, Northland brings bass anglers the weedless solution to fishing soft plastics and building custom swim jigs: the Elite
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NPAA Annual Conference is a “Can’t Miss” Event
Aims to help recreational fishing-industry professionals control their own destiny Forestville, WI (October 13, 2022) – Anticipation is ramping up
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Frabill Conservation Folding Net – Salt and freshwater net with folding yoke for optimized storage
COLUMBIA, S.C. (Oct 6, 2022) — Building on the success from previous Frabill Conservation net models, the new Conservation Folding Net
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Ever Green Adds Extensive Colors to Shallow-Running Cranks
New SH-3 colors bring bass anglers an option for every situation and forage type Cypress, CA (October 4, 2022) – The
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Bassmaster Kayak Series Wraps 2022 Season On Pickwick Lake
Photo by Kyle Jessie/B.A.S.S The Yamaha Rightwaters Bassmaster Kayak Series powered by TourneyX will wrap up the 2022 season on
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Humminbird Clearing the Path for Unrivaled Mapping with All-New LakeMaster Charts
Humminbird releases an upgraded premium mapping solution in Humminbird LakeMaster VX to help anglers understand what is under the water’s
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Plano Expands EDGE Tackle Storage Line
EDGE series continues to solve anglers’ storage problems one box at a time. COLUMBIA, S.C. (September 27, 2022) — With
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New CH-1 Shallow-Running Crankbait Patterns
New colors bring bass anglers an option for every situation and forage type Cypress, CA (September 27, 2022) – One
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NPAA’s Annual Conference Headed to Fort Myers, Florida
Registration set to open for premiere gathering of recreational fishing industry professionals. Forestville, WI (September 23, 2022) – For recreational fishing
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New Finesse Bass Jig
Ever Green IR Finesse Jig produces more fish on pressured waters Cypress, CA (September 22, 2022) – Known for their
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New Berkley crankbait delivers aggressive tail thumping, balsa-like roll action tailored to both walleye, bass and crappie anglers
COLUMBIA, S.C. (September 20, 2022) – Expanding on its stellar line of hard baits, Berkley announces the addition of the highly
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Berkley PowerBait Shape 108 takes versatility to a new level excelling at both finesse and power fishing techniques
COLUMBIA, S.C. (September 15, 2022) – Backed by more than 25 years of the scientific research and testing, Berkley PowerBait continues
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Berkley PowerBait MaxScent Lil’ Super Trooper
New PowerBait MaxScent bait adds claws to a ned-style presentation giving anglers even more ways to catch fish COLUMBIA, S.C.
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Ever Green OB-68 Really Pops With New Colors
With seven new patterns, this super popper conquers the surface bite. Cypress, CA (September 14, 2022) – For freshwater fans, nothing
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Ugly Stik Ugly Tuff Scales
Ugly Stik adds digital and mechanical scale options to its expansive lineup of Ugly Tuff tools. COLUMBIA, S.C. (August 3,
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Z-Man Wins Two ICAST Awards
Kicker CrabZ™ and DieZel Eye™ Jighead earn New Products Showcase trophies Ladson, SC (August 3, 2022) – Where guides fish on
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Crankbait Supremecy – The new Ever Green ZR-4 is destined to become your go-to bass bait
Cypress, CA (August 2, 2022) – Mindful crankbait anglers know all lures are not created equal. Inevitably, in-boat where anglers
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Bomber Delivers Crankbait Value in Fabulous New Colors
If “too much of a good thing” really was a problem, Bomber Lures would be in trouble. Not only has
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Zenon Low-Profile Baitcast Reels – Abu Garcia’s Newest Casting Reels
New level premium low-profile reels created with avid anglers in mind COLUMBIA, S.C. (August 1, 2022) – Designed for anglers who
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YUM Unites Swimbait Efforts with Scottsboro Tackle Company
Scottsboro Tackle Company had a problem. A good problem, but a problem, nevertheless. Their exceptionally natural hand-poured swimbaits became so
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Hook & Tackle Introduces New Collections of Printed Hoodie Hi-Performance Fishing Shirts
Hook & Tackle introduced the Sun Protection category to the marine/fishing industry back in 1989. We are excited to introduce
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YO-ZURI Shows Off New Releases at ICAST 2022 in Orlando, Florida
YO-ZURI displays the new releases at ICAST 2022 with patented 3D internal prism and painted finishes that never chip or
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BOOYAH Solves Frog Problem with Poppin’ Pad Crasher Jr
The BOOYAH Pad Crasher is legendary for its ability to glide through vegetation and other heavy cover, prompting vicious strikes
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ICAST Once Again Stands Atop the Sportfishing World as the Industry’s Largest Business Event
More than 12,000 representatives from the global recreational fishing industry were in attendance Orange County Convention Center, Orlando, FL –
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First Time Exhibitor Wins Best of Show at ICAST
Startup company backed by trauma survivor takes home “Best of Show” in an upset for the ages Orange County Convention
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Norman Lures Delivers Smaller Size of Popular Speed N
The Norman Speed N has been a huge success since its introduction, two years ago, and produced two top five
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Yamamoto Debuts Slinko
Irving, TX – Yamamoto Baits is proud to announce the debut of the brand-new 5.5” Slinko. The Slinko maintains the
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ICAST Announces 30 New Product Showcase “Best of Category” Winners for 2022
Thirty new products set to square off for ICAST overall “Best of Show” today Orange County Convention Center, Orlando, FL
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Frabill WITNESS Weigh Net and ReCharge Aerator win Best in Category at ICAST 2022
The Frabill WITNESS 30lb Weigh Net and Frabill ReCharge Deluxe Aerator win dual awards in their respective categories for Best
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Berkley’s Innovations Wins Best of Category for Freshwater Hard Bait and Soft Bait at ICAST 2022
ORLANDO, Fla. (July 20, 2022) – After the Berkley PowerBait Gilly, many believed the team at Berkley Labs would slow down.
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SpiderWire DuraBraid wins Best in Category for Fishing Line at ICAST 2022
Winning Best of Category at ICAST 2022, SpiderWire DuraBraid builds upon its successful beginnings. ORLANDO, Fla. (July 20, 2022) – At
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Plano’s EDGE Frog Box wins Award for Best of Tackle Storage at ICAST
Fighting through tough competition for tackle storage, Plano’s innovative Edge Frog Box wins the award for ‘Best of Tackle Storage’
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Iconic Bassmaster Classic Trophy To Be Named In Honor Of Ray Scott
Photo by Seigo Saito/B.A.S.S BIRMINGHAM, Ala. — When a world champion of fishing is crowned at the 2023 Academy Sports
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BILL LEWIS DEBUTS ATV SQUAREBILL
Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new ATV Squarebill. Available in 3 different
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ICAST 2022 Launches With an Event-Filled “Super Tuesday”
Events help support industry advocacy efforts during and after the show Orange County Convention Center, Orlando, FL – July 19,
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Missile Baits Releases Chunky D, New Colors
Salem, Va. – July 18, 2022 – Missile Baits is releasing the Chunky D to add to their collection of flipping
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Plano EDGE Frog Box, Increasing the lifespan of your topwater frogs with a new innovative storage option.
COLUMBIA, S.C. (June 29, 2022) — The EDGE line of tackle storage solutions fromPlano are proven favorites thanks to their
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Saltwater Shrimp Cocktail
Z-Man® creates tasty new inshore nugget known as the Salty Ned ShrimpZ™ Ladson, SC (July 13, 2022) – “We call it
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Crushin’ it with the Kicker CrabZ™
Z-Man® cultivates first-ever, side-propelled inshore crab swimbait Ladson, SC (July 11, 2022) – Call it a ruse. An evolutionary act of
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American Tackle is proud to partner with Autism Anglers to release our first Youth Fishing Rod Combo
This combo was designed to ensure a quality fishing experience for the young angler while bringing families together for an
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SpiderWire DuraBraid Hi-Vis Yellow
Popular braided line now offered in high visibility color option COLUMBIA, S.C. (July 12, 2022) – After its introduction at ICAST
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Berkley Clickin’ Frittside
Berkley Expands the Frittside Lineup with the Addition of the Clickin’ Frittside COLUMBIA, S.C. (July 12, 2022) – Expanding on their
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Bill Lewis Lures Unveils Scope Stik
Irving, TX – Bill Lewis Lures is excited to announce the debut of the all-new Scope Stik. Designed for max-detection
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Bill Lewis Lures Unveils Precise Walleye Crank™
Irving, TX – Bill Lewis Lures is excited to announce the debut of the brand-new Precise Walleye Crank. The Bill
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Yamamoto Debuts 3” Shad Shape Worm
Irving, TX – Yamamoto Baits is excited to announce the debut of the new 3” Shad Shape Worm. This 3-inch
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Yamamoto Unveils 5” Shad Shape Worm
Irving, TX – Yamamoto Baits is excited to announce the debut of the brand-new 5” Shad Shape Worm. This 5”
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Yamamoto Debuts 3” Zako
Irving, TX – Yamamoto Baits is proud to announce the debut of the all-new 3” Zako. Maintaining all the same
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Yamamoto Debuts Speed Senko
Irving, TX – Yamamoto Baits is excited to announce the debut of the brand-new Speed Senko. Building off the legacy
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The Slobberknocker – Berkley’s Newest Bait Innovation
New bladed jig with an innovative Head-to-Blade connection design paired with unmatched PowerBait flavor. COLUMBIA, S.C. (July 13, 2022) – Bladed
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Fin-Nor Enters North Drop, Most Advanced Eyewear Technology for Anglers, Into ICAST 2022 New Product Showcase
Columbia, SC – July 6, 2022 – Fin-Nor, the iconic fishing brand that added sunglasses to its innovative product line
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Berkley PowerBait PowerStinger
Durable bladed jig trailer provides unique action that fish find irresistible COLUMBIA, S.C. (July 14, 2022) – Adding to their already
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