New Z-Man® HellraiZer™ Tail Blade Topwater Lure on the Horizon
Ladson, SC (July 6, 2022) – What sort of conjuring could have breathed so much life into such a singular lure?
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Industry News
Pure Fishing and BlacktipH Enter Partnership
Columbia S.C. (July 7, 2022) – Pure Fishing, a renowned global tackle company, announces its partnership with BlacktipH®, one of the
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THE FUTURE OF BOAT CARE – Black Label Ceramic Detailer by Bass Boat Saver
New to the Bass Boat Saver family is Black Label, a ceramic polymer technology that polishes, shines and protects your
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OKUMA RELEASES CEYMAR HD SPINNING REELS FOR 2023
NEW Okuma Ceymar HD Spinning Reels for 2023 ONTARIO, Calif.: With the overwhelming popularity of the Okuma Ceymar spinning reels,
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OKUMA RELEASES SALINA SPINNING REELS FOR 2023
NEW Okuma Salina Lightweight Saltwater Spinning Reels for 2023 ONTARIO, Calif.: With names like Makaira, Alijos, Cavalla and Tesoro, Okuma
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OKUMA RELEASES TESORO SPINNING REELS FOR 2023
NEW Okuma Tesoro Spinning Reels Making a Splash for 2023 ONTARIO, Calif.: With names like Makaira, Alijos, Cavalla and Tesoro,
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Industry veteran Jay Harris joins the team at American Baitworks as Vice President of Sales
Harris to lead sales team for fishing tackle and soft plastics manufacturing
OCEAN SPRINGS, Miss. (June 15, 2022) – Jay Harris has joined the team at American Baitworks as Vice President of
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RYAN SALZMAN WINS 100K AT BASS PRO TOUR WATT’S BAR WITH BAITFUEL
BaitFuel factors Big for the Bass Pro Tour Rookie’s First Major Career Win OCEAN SPRINGS, MS – June 14, 2022.
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Spinning Rods & Little Bitty Swim Jigs
Z-Man® unveils ‘Ned-friendly’ Midwest Finesse Swim Jig™ Ladson, SC (June 23, 2022) – Hop aboard the boats of legendary anglers Ned
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The Free Rig: Bass Fishing’s Next Big Bait
American bass anglers owe a lot to their Japanese counterparts as some of the most significant innovations cross the Pacific
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Next-Generation Shimano Rods and Reels Connect Anglers with Success
Shimano Expride, Bantam and Sahara Establish New Standards of Angling Performance Shimano leverages over a century of manufacturing excellence to
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THE FUTURE OF FISHING SCENT TECHNOLOGY: BAITFUEL FISH ATTRACTANT
OCEAN SPRINGS, MISSISSIPPI – March 5, 2022. Building on two-plus years of development and testing by American Baitworks’ world-class science
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Team Power-Pole’s newest member carrying on a family tradition
WRITTEN BY: J. SCOTT BUTHERUS GUNTERSVILLE, Ala. – For Cal Lane, competitive bass fishing is a family tradition. Having a Power-Pole
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Check out Johnson Gunsmithing located in Athens, Alabama
Johnson Gunsmithing is now open in Athens, Alabama. Contact David for all your firearm gunsmithing needs. Johnson Gunsmithing, LLC https://johnsongunrepair.com
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DD26 Fishing Introduces Industry-Leading Motor Tote for Mercury 150HP 4-Stroke Engines
Unique outboard design demands a custom-fitted solution Mesa, Ariz. – DD26 Fishing, a leading innovator of high-technology products for fishing
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Launch Frog in High Demand By Anglers As Fall Frog Season Heats Up
October 1, 2020, Ocean Springs, Mississippi – When the product development team at Scum Frog decided to design a new
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NetBait Revolutionizes Sport Fishing with 6 New Products Showcased at ICAST 2020
OCEAN SPRINGS, Miss. (July 30, 2020) When NetBait Tackle first introduced the Paca Craw to anglers, the company turned the
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Scum Frog Wins Royal Rumble at 2020 Ultimate Frog Challenge on the California Delta
D’Iberville, Mississippi. (July 29, 2020) – Scum Frog was a late entry into the 2020 Ultimate Frog Challenge (UFC) on
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You’ve Never Worn a Fishing Shirt Like This
Gill’s new Overton Shirt fuses comfort and technology like no other Buford, GA (July 3, 2020) – Today, fishing shirts
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Not Just Another Fishing Hoodie
Gill’s new Langland Technical Hoodie features exclusive, durable, plant-based Xpel® Buford, GA (July 13, 2020) – A hoodie. They range
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Inspired By Extreme Offshore Conditions
New fishing-focused, cold-weather FG350 Winter Angler Jacket and Bibs influenced by Gill’s expertise in severe marine conditions Buford, GA (July
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Bringing the Bibs
New Gill FG100 Pro Tournament 3 Layer Bibs redefine waterproof technical fishing gear Buford, GA (July 1, 2020) – If
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AFTCO WINS AGAIN AT ICAST 2020
AFTCO made another statement at this year’s ICAST New Product Showcase with Best of Category wins in Cold Weather Technical
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ST. CROIX SHOWCASES NEW XTREME FRESHWATER CHOICES AT ICAST ONLINE
St. Croix’s most sensitive rods ever, NEW Legend® Xtreme Freshwater Series expands by angler demand with four new models Building
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New Technology. New Performance. New Feel. Same great American company
Buckle up, we’ve got big news! Introducing the all new Cashion Fishing Rods ICON Series! For ten years, the Elite Series has
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NetBait Tackle’s New Dagger Soft Plastics Deliver Better Penetration on Hooksets
D’Iberville, Mississippi. (July 16, 2020) – NetBait is known for the company’s patented PACA technology – from the original PACA
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VANFORD SPINNING REELS COMBINES CI4+ FRAME, MAGNUMLITE ROTOR, MICROMODULE II GEAR FOR ‘SUPER FAST’ PERFORMANCE
LADSON, S.C. – ICAST 2020 INTRODUCTION – Available August ‘20 – Constructed with premium technologies including a lightweight yet rigid
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American Baitworks Recognizes 2020 Pro Staffers of the Year
D’Iberville, Mississippi. (July 17, 2020) – When it comes to building their brand, fishing products companies big and small, rely
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AFTCO introduces the Diffuse AIRoMESH® Fishing Shorts
The only shorts you need to diffuse any situation. AFTCO checks yet another box off the innovation bucket list with
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Features Designed to Make a Difference on the Water – Freedom Tackle Launches New Series of Jigs
OCEAN SPRINGS, Miss. (July 15, 2020) When FreedomÒ Tackle took on the challenge of developing a series of Made in
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The All New EDGE™ Flex Series Break the Mold with Innovative Storage Solutions
Grand Prairie, TX (July 14, 2020) Tackle boxes are an extension of an angler’s brain. Knowing exactly where everything is
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Missile Baits Adding NedBall Head, Missile Bag, and New Colors
Salem, Va. – June 29, 2020 –Missile Baits is adding a NedBall Head, designed for fishing on a Ned rig,
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The Original Reaper Hoodie – Upgraded
The Reaper 3-Layer Windproof Jacket constructed from a durable stretch soft shell rip-stop fabric with an ultra-warm Hexatron™ fleece lining and integrated micro-fleece face
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Strike King Introduces Retooled Tour Grade Spinnerbaits for ICAST 2020
Lexington, S.C. – July 10, 2020 – Look in the tackle collection of every serious angler, and you will find
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Strike King Introduces Weedless Ned Head for ICAST 2020
Lexington, S.C. – July 10, 2020 – As the Ned Rigging technique has developed, so has the creativity of anglers
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Strike King to Debut KVD Tools at ICAST 2020
Lexington, S.C. – July 10, 2020 – As fishing has developed over the years, so has fishing tackle, and as
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Strike King Introduces the Rage Ned Craw for ICAST 2020
Lexington, S.C. – July 10, 2020 – Building on the success created with their entry into the Ned Rigging game
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Strike King Adds KVD 100 to Jerkbait Lineup for ICAST 2020
Lexington, S.C. – July 10, 2020 – When the topic of fishing a jerkbait is discussed, the name Kevin VanDam
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Strike King Introduces Hybrid Hunter and Hybrid Hunter Jr. for ICAST 2020
Lexington, S.C. – July 10, 2020 – Finding a lure that can provide solutions to several fishing equations is not
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Strike King Introduces KVD 1.5 Hard Knock Squarebill for ICAST 2020
Lexington, S.C. – July 10, 2020 – Ever since its introduction, Strike King’s KVD squarebill crankbait lineup has been one
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NetBait Strengthens Bait Line up with the all new FIex Worm!
OCEAN SPRINGS, Miss. (July 10, 2020) When fishing pressure is high, anglers need to be flexible on the baits they
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You’ll Feel More Bites with Halo’s New Super-Sensitive, Upscaled KS II Elite Series Fishing Rods
OCEAN SPRINGS, Miss. (July 9, 2020) Halo Fishing has stepped up its efforts to provide tour grade fishing rods at
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NetBait Collaborates with STH Bait Co to launch new line of Finesse Soft Plastics
OCEAN SPRINGS, Miss. (July 7, 2020) One of the most iconic brands in the industry, NetBait Tackle is advancing the
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Scott Canterbury Casts His New Signature Series of Halo Fishing Rods
July 8, 2020, Ocean Springs, Mississippi – Almost every professional angler, has design adaptations and enhancements they would like to
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Topwater Chaos will Erupt with the Innovative Mischief Minnow
OCEAN SPRINGS, Miss. (July 7, 2020) There is nothing more exciting than a fish erupting on a topwater bait and
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American Baitworks Makes Major Move With Industry Veteran Doug Minor
OCEAN SPRINGS, Mississippi. (July 7, 2020) American Baitworks started its journey in 2018 with a commitment to designing, creating and
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Minn Kota® Announces Raptor™, Sets a New Standard for Hydraulic Shallow-Water Anchors
RACINE, Wis. – Global leader in boat control for over 85 years and maker of the Talon shallow water anchor Minn
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Valerie Dixon to Oversee American Baitworks Pro Staff, Field Staff and Special Events for American Baitworks Co.
OCEAN SPRINGS, Miss. (June 15, 2020) – Valerie Dixon has joined the team at American Baitworks Co. as Pro Staff
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Re-designed Halo XD III Pro Series Packed with Quality for $99
OCEAN SPRINGS, Miss. (June 1, 2020) When Halo Fishing became a part of the American Baitworks family, it set out
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You’ll Feel More Bites with Halo’s New Super-Sensitive, Upscaled KS II Elite Series Fishing Rods
OCEAN SPRINGS, Miss. (June 1, 2020) Halo Fishing has stepped up its efforts to provide tour grade fishing rods at
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All New Realistic Scum Frog Painted Trophy Series Meets Angler Demands
American-Made Scum Frog advances frog fishing once again with 10 hand-designed colors OCEAN SPRINGS, Mississippi, USA (May 21, 2020) –
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