XTRATUF Men’s and Women’s Ankle Deck Boot Sport
As fishing has evolved so has fishermen’s needs, so we continue to innovate and solve for how our boots and
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Industry News
NEBO DAVINCI 7500L Flashlight
Built for the Toughest Jobs Selecting the right flashlight isn’t just about visibility—it’s about control, confidence, and reliability to get
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Bill Lewis Lures Introduces the Big Gizz
Bill Lewis has been a trusted name in the fishing industry for decades. However, 2025 has proven that innovation never
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Thaw Rechargeable Heated Glove Liner
As the summer season concludes and cooler temperatures begin to set in, now is the time to start preparing for
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The Base Layer That Works as Hard as You Do
Gill introduces its new Base Layer Collection, the ultimate foundation for any outdoor layering system. Designed to keep anglers and adventurers dry,
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WattCycle Lithium Batteries – Advancing Your Fishing Trips
At WattCycle, we recognize that reliable power is essential for today’s anglers. As fishing trips extend and marine conditions become
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Hobie® Eyewear “Hull Float” Sunglasses: Sustainability Meets Superior Performance
Oceanside, CA – As environmental protection takes center stage, creating sustainable products from upcycled materials is more vital than ever.
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Skeeter Boats Expands Partnership with Minn Kota and Humminbird
New 2025 Skeeter FXR, APEX, FLEX, PRO and ZXE packages now include Humminbird MEGA Live Imaging 2 option and full
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The Voyager Jacket and Pant is your Everyday Essential.
Jacksonville Beach, FL – August 12,2025 – Gill, a leading innovator in high-performance outerwear, is proud to share the Voyager Suit, a
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Bucca Brand Debuts 8″ Trick Shad
The new 8″ Trick Shad from Bucca Brand is built for big fish and big memories. Featuring rotating hook hangers
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Yamamoto Debuts New Yama Bug
Versatility is the name of the game for the new Yama Bug from Yamamoto Baits. Lethal in a variety of
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Yamamoto Adds 4″ Fat Shad Shape Worm
There is no such thing as too much of a good thing. That’s why Yamamoto Baits has beefed up the
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Dobyns Rods Expands Offerings in Xtasy, Kaden & Colt Series
Irving, TX – Dobyns Rods takes pride in listening to its anglers. New rods in the Xtasy, Kaden, and Colt
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Bill Lewis Debuts New Afterburner
Irving, TX – The brand-new Bill Lewis Afterburner is small but mighty. The 2.5″ tail spinner features a large ABS
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Big Bite Adds L.S. Football Jig
Irving, TX – The new L.S. Football Jig from Big Bite Baits is a classic brought back to life. It
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Hit the Water in Confidence: Dryshod’s Seamonster FLX Waterproof Boots Built for Boating Season
July 2025, Conklin, NY — Dryshod, the new benchmark in performance waterproof footwear for outdoor recreation and occupational use, announces
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Epic Baits Unveils Two New Cutting-Edge Jig Heads Designed for Forward-Facing Sonar Success
Odessa, TX – Epic Baits Fishing is proud to unveil two innovative jig head designs at the 2025 ICAST show—
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For the Hard Working Angler
Whitewater Fishing’s new Riparian Jacket and Bib are designed for those who take fishing as seriously as their dream job
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Northland Announces Thumper Casting Spoon
Irving, TX – The brand-new Thumper Casting Spoon from Northland Tackle is built for the big ones. Featuring Kicker Tail
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Northland Reveals New Tungsten Panfish Jig
Irving, TX – The new Tungsten Panfish Jig from Northland Tackle is the ultimate jig for the modern-day panfish angler.
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Cuda Debuts Innovative Line Stripper
Irving, TX – Cuda Fishing has built its reputation by bringing new and innovative tools to the sport fishing industry
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Bill Lewis Adds Knockin’ Hammer Trap
Irving, TX – Bill Lewis fishing knows that sometimes you just have to be loud – and that’s where the
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Big Bite Baits Unveils New Fighting Craw
Irving, TX – Sometimes experimentation leads to innovation. Such is the case for the all-new Fighting Craw from Big Bite
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Northland Forage Minnow Spoon Gets Tungsten Upgrade
Irving, TX – Northland Tackle’s Forage Minnow Spoon just got upgraded. The brand-new Tungsten Forage Minnow Spoon packages the original
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Buckeye Piggyback Arrives
Irving, TX – The all-new Piggyback from Buckeye Lures is designed to bring life to soft plastic minnows. Featuring a
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Yamamoto Unveils Fuzzy Senko, Fuzzy Nuki
Irving, TX – A couple of Yamamoto staples just got fuzzy. The new Fuzzy Senko and Fuzzy Nuki are exactly
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Frog Factory Releases Sonic Boom
Irving, TX – Frog Factory has made its latest splash with the new Sonic Boom. The Sonic Boom is everything
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Bucca Brand Adds 5″ Bull Shad
Irving, TX – Big brother has arrived. The 5″ Bull Shad from Bucca Brand is an upsized version of the
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SteelShad Launches Jiggin’ Spoon
Irving, TX – When it comes to spoons, anglers know it’s all about the wobble. So does SteelShad. The all-new
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Buckeye Lures Expands G-Stroll Offerings
Irving, TX – Buckeye Lures introduced the G-Stroll last year, and it immediately became a tackle box staple for many
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Northland Expands Smeltinator
Irving, TX – Northland Tackle has expanded its selection of the popular Smeltinator Jig and Smeltinator Underspin. “The expansion of
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Big Bite Baits Salt Sweeper Swing Head Arrives
Irving, TX – The all-new Salt Sweeper Swing Head from Big Bite Baits is rough, tough, and built for both
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Northland Adds Buck-Shot Colors
Irving, TX – Northland Tackle has expanded on a classic. The legendary Buck-Shot Rattle Spoon has added 4 new eye-popping
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Yamamoto Shinobi Grub Arrives
Irving, TX – The new Yamamoto Shinobi Grub is multi-faceted. The 3.5″ double-tail kicking grub can catch fish in a
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Yamamoto Fuzzy Nut Debuts
Irving, TX – The Yamamoto Fuzzy Nut is an odd-looking bait – but it sure does catch fish. The 1.5″
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Great Lakes Finesse Adds Micro Series
Great Lakes Finesse, the industry leader in creating small, premium-quality baits and terminal tackle for heavyweight smallmouth bass, has taken
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Buckeye Lures Debuts Select Spinnerbait
Irving, TX – Buckeye Lures went searching for the total package and delivered with the all-new Select Spinnerbait. Featuring precise
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Big Bite Introduces Swimmer Ball Head
Irving, TX – Big Bite Baits set out to create a no-nonsense jig that simply gets the job done. The
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Bill Lewis DR 24
Irving, TX – The new DR 24 is the newest dive into deep waters for Bill Lewis Fishing. The DR
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Covering Your Bass…Again
DAIWA goes all out new 23 model lineup of 2025 TATULA cork handle bass rods FOOTHILL RANCH, CA (July 9,
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Northland Debuts Tungsten Spinner
Irving, TX – The new Tungsten Spinner from Northland Tackle combines new-age materials with a classic bait. Featuring an eco-friendly
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Northland Unveils Twitchin’ Puppet
Irving, TX – The all-new Twitchin’ Puppet from Northland Tackle is the perfect choice to shake things up. Featuring an
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Northland Unveils Tungsten Round Ball Wide-Gap Jig
Irving, TX – Northland Tackle’s Tungsten Round Ball Wide-Gap Jig isn’t complicated – but it sure fools fish. It is
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Northland Debuts Tungsten Round Ball Jighead
Irving, TX – Northland Tackle’s Tungsten Round Ball Jighead is a simple design – but it’s not a one-trick pony.
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Big Bite Introduces McMoney Jig
Irving, TX – The brand new McMoney Jig from Big Bite Baits is a testament to versatility. Designed by Big
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Yamamoto Rolls Out Hinge Minnow
Irving, TX – The new Hinge Minnow from Yamamoto excels at 2 things: rolling and getting bit while rolling. Realism
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Casual Functionality
Whitewater Fishing’s new Luswea Jogger merges key fishing and boating features with performance and contemporary stylings MUSKEGON, Mich. (July 7,
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Big Bite Announces Scentsation 6.5″ Cliffhanger Worm
Irving, TX – Some say bigger baits mean bigger fish. Big Bite Baits pro Clifford Pirch won’t disagree when it
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Bill Lewis Unveils Baby Bubbler
Irving, TX – The Bill Lewis Baby Bubbler is built for everyone. Epitomizing the term “user-friendly”, the Baby Bubbler is
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Nuclear Ned
Mad Scientist Tackle coats Ned Head Jig with brilliant UV coatings to achieve maximum radiance FINLAYSON, MN (July 7, 2025)
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Northland Introduces Improved Tungsten Smeltinator
Irving, TX – The winning bait from the 2023 Bassmaster Classic just got better. The Tungsten Smeltinator from Northland Tackle
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Northland Debuts Tungsten Crappie Queen
Irving, TX – Northland Tackle has added a little flash to its lineup with the brand-new Tungsten Crappie Queen. Made
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Feider’s New ‘Secret Agent’ Smallmouth Bait
Z-Man® Fishing pro Seth Feider reveals finesse Llama TubeZ™ system “You can catch llamas. That’s a nice llama. You can
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Playing the Short Game
Ever Green’s new JxJ Minnow threads the needle when it comes to pinpointing particularly persnickety predators FOOTHILL RANCH, CA (July 3,
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Universal Appeal
Top-selling frame is big with both male and female boaters and anglers seeking best-in-class performance and no-nonsense timeless style FINLAYSON,
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Z-Man® Creates Sonar-Centric Crappie Bait
Ladson, SC (June 26, 2025) – From an angler’s standpoint, it’s a fascinating game of cat-and-mouse. Surveil, deploy and set the
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Big Bite Debuts New Scentsation Fuzzy Stick
Irving, TX – The Big Bite 4″ Scentsation Fuzzy Stick is creepy, crawly, and killer on bass. Featuring “fuzzy” appendages
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Yamamoto Unveils 3.25″ Slinko
Irving, TX – The new 3.25″ Slinko from Yamamoto Baits is a bite-sized version of the original 5.5″ Slinko. Built
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Big Bite Introduces Thresher Worm
Irving, TX – The all-new Thresher Worm from Big Bite Baits is a drop shot bait that can do so
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Time is Running Out to Attend ICAST 2025—and the Sportfishing Industry is Calling
World-class education, networking and product information await in Orlando By John Stillwagon There’s a buzz coming off the water, rising
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Yamamoto Sanshouo Returns
Irving, TX – Yamamoto Baits is for the people. Due to popular demand, the Yamamoto Sanshouo is back in action.
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Bill Lewis Introduces Mini Hammer Trap
Irving, TX – Nobody does lipless crankbaits like Bill Lewis. A downsized brother to the popular Hammer Trap, the brand
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Alabama Bass Trail Announces another successful registration for the upcoming 2025 season, celebrating it’s 12th year of competitive fishing
Decatur, Alabama – The Alabama Bass Trail (ABT) is thrilled to announce that registration for the highly anticipated 2025 season
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The KAGE Family Grows
DAIWA’s new multispecies KAGE LT engineered to be the lightest spinning reel in its class. FOOTHILL RANCH, CA (July 24, 2024)
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Rebel Maximizes Natural Attraction with Soft Plastic Bait Series
Rebel Lures has a long tradition producing lures with natural shapes and color patterns to match gamefish forage species. Iconic
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Great Lakes Finesse Adds Matte Finesse Jig
Great Lakes Finesse is taking jig fishing finesse to a new level with the release of the Matte Finesse Jig.
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Phenix Introduces M1 Walleye Series
Irving, TX – Phenix Rods has expanded their M1 series of rods with the brand new M1 Walleye series. Designed
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Yamamoto Debuts Covert Craw
Irving, TX – The Yamamoto Covert Craw is just as sneaky as it sounds. Based on a proven and popular
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BOOYAH Flash Point Redefines Jerkbait Fishing
Forward facing sonar has forever changed the way many bass anglers fish, and BOOYAH is changing jerkbait fishing with the
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MADE IN THE USA – Virtus Series by Phenix Rods
Irving, TX – Phenix Rods is excited to announce their new Virtus series of rods, featuring American-made craftmanship and attention
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Buckeye Lures Unveils Freestyle Head
Irving, TX – Freedom is all you can ask for, and that’s exactly what the new Buckeye Freestyle Head delivers.
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CUDA Announces Electric Filet Knife
Irving, TX – CUDA, known as a leading brand in the world of filet knives and fishing tools, has gone
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Bucca Brand Introduces Trick Shad
Irving, TX – Bucca Brand’s new Trick Shad is a testament to some baits just having a little extra magic.
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Big Bite’s Best Skipper Ever Arrives
Irving, TX – “Best”is a strong word. Big Bite Baits means it. The Best Skipper Ever is a 3.5″ creature
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Frog Factory Adds 12 New Ribbit Colors
Irving, TX – Frog Factory is living up to its name by adding 12 new, eye-catching colors for the Ribbit
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SteelShad Debuts Unique Bottom Blade
Irving, TX – Every so often a bait comes around that can only be described as “different”. SteelShad’s new Bottom
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Shad Shape Swimmer Debuts
Irving, TX – Yamamoto Baits has officially entered the swimbait world. The new Shad Shape Swimmer is a subtle swimbait
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Josh Jones Hyperlite Series – New Crappie Rod from Dobyns
Irving, TX – Dobyns Rods has expanded its ever-growing lineup with the brand-new Josh Jones Hyperlite Series. Designed to Josh’s
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Bill Lewis Unveils the All-New Depth Strike
Irving, TX – Trying to trigger explosive bites? The brand-new Bill Lewis Depth Strike, optimized for forward facing sonar, is
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THE LAST WORD IN 36V TROLLING MOTOR RIGGING
Today’s Powerful, New 36-Volt Direct-Drive & Lithium-Powered Trolling motors require special, high-performance connections… which 6 Gauge Wire configured Connect-Ease® 36V PRO
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SteelShad Unveils Real Life Color Series
Irving, TX – Bait colors matter. There are bass fishing staples, crazy colors, gimmick colors, and then there’s SteelShad’s new
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Buckeye, Swindle Debut G-Stroll
Irving, TX – Designed by pro angler Gerald Swindle, the brand-new Buckeye G-Stroll Jighead is built for the mid-strolling technique
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Bill Lewis Debuts Zig-Zag
Irving, TX – The topwater bite just got wilder. The new Zig-Zag from Bill Lewis is designed to be tied
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Yamamoto Unleashes Nuki Bug
Irving, TX – The Yamatanuki just got a little freakier. The new Nuki Bug from Yamamoto Baits adds claws and
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Heddon Lures Delivers Spin’n Image Topwater Lure
Heddon Lures is bubbling with excitement over the newest member of the Spit’n Image Family of lures. The new Heddon
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Ultra-Versatile Dual Voltage Marine Batteries for Today’s Trolling Motors & Sonar
The new line of Norsk Lithium® 36+28V 60Ah batteries boast two sets of terminals, offering dual voltage functionality within a single
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Best Cold Weather Raingear Ever Designed
Whitewater Fishing’s new Great Lakes Pro Insulated Rainsuit is the ultimate outerwear for fishing the coldest and wettest freshwater and
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Big Bite Baits Adds Scentsation Pro Swimmer
Irving, TX – A proven design just got better. Building off the popular Pro Swimmer, the new Scentsation Pro Swimmer
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Bill Lewis Adds New GNAT Colors
Irving, TX – Bill Lewis has added a little flair to The GNAT with 6 new eye-catching colors. The heavy-hitting
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Big Bite Nekorama Hits the Water
Irving, TX – Simply put, the brand-new Nekorama from Big Bite Baits is a worm built for catching. Designed with
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Buckeye Lures Introduces Spot Remover Jig
Irving, TX – Buckeye Lures has kicked out another winner with the all-new Spot Remover Jig. Utilizing the same style
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Buckeye Lures Adds Hover Rig
Irving, TX – Buckeye Lures has added a new tool to the tackle box. The all-new Buckeye Hover Rig, designed
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Feel “The Thump”
Irving, TX – Every angler’s dream when flipping and pitching is to feel the signature “thump” that means the battle
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4″ Fat Senko Joins Yamamoto Family
Irving, TX – A new Senko has arrived. Inspired by its big brother, the 5″ Fat Senko, the brand-new Yamamoto
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Yamamoto Expands Scope Shad Offerings
Irving, TX – Building off the success of last year’s Scope Shad release, Yamamoto Baits is excited to announce the
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GSM Introduces Stealth Color Series
Irving, TX – Sometimes a sneaky approach is required to make fish bite, and that’s why GSM Outdoors has introduced
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Great Lakes Finesse Adds Irresistible Twist for Tough Smallmouth Bass
Jig-minnow fishing or Cindy rigging has become so popular for big smallmouth bass that the fish are starting to get
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Z-Man® Develops Groundbreaking Shad Style Swimbait
New Shadtron™ LT merges realism & durability with cutting-edge line-through hook system Ladson, SC (July 15, 2024) – A golden age of angling now
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Destined to Prevail
Whitewater Fishing’s new Prevail Pant fuses functionality, fit, and freedom of movement. MUSKEGON, Mich. (July 9, 2024) – There’s a reason
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