Yamamoto Sanshouo Returns
Irving, TX – Yamamoto Baits is for the people. Due to popular demand, the Yamamoto Sanshouo is back in action.
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Industry News
Bill Lewis Introduces Mini Hammer Trap
Irving, TX – Nobody does lipless crankbaits like Bill Lewis. A downsized brother to the popular Hammer Trap, the brand
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Alabama Bass Trail Announces another successful registration for the upcoming 2025 season, celebrating it’s 12th year of competitive fishing
Decatur, Alabama – The Alabama Bass Trail (ABT) is thrilled to announce that registration for the highly anticipated 2025 season
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The KAGE Family Grows
DAIWA’s new multispecies KAGE LT engineered to be the lightest spinning reel in its class. FOOTHILL RANCH, CA (July 24, 2024)
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Rebel Maximizes Natural Attraction with Soft Plastic Bait Series
Rebel Lures has a long tradition producing lures with natural shapes and color patterns to match gamefish forage species. Iconic
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Great Lakes Finesse Adds Matte Finesse Jig
Great Lakes Finesse is taking jig fishing finesse to a new level with the release of the Matte Finesse Jig.
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Phenix Introduces M1 Walleye Series
Irving, TX – Phenix Rods has expanded their M1 series of rods with the brand new M1 Walleye series. Designed
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Yamamoto Debuts Covert Craw
Irving, TX – The Yamamoto Covert Craw is just as sneaky as it sounds. Based on a proven and popular
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BOOYAH Flash Point Redefines Jerkbait Fishing
Forward facing sonar has forever changed the way many bass anglers fish, and BOOYAH is changing jerkbait fishing with the
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MADE IN THE USA – Virtus Series by Phenix Rods
Irving, TX – Phenix Rods is excited to announce their new Virtus series of rods, featuring American-made craftmanship and attention
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Buckeye Lures Unveils Freestyle Head
Irving, TX – Freedom is all you can ask for, and that’s exactly what the new Buckeye Freestyle Head delivers.
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CUDA Announces Electric Filet Knife
Irving, TX – CUDA, known as a leading brand in the world of filet knives and fishing tools, has gone
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Bucca Brand Introduces Trick Shad
Irving, TX – Bucca Brand’s new Trick Shad is a testament to some baits just having a little extra magic.
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Big Bite’s Best Skipper Ever Arrives
Irving, TX – “Best”is a strong word. Big Bite Baits means it. The Best Skipper Ever is a 3.5″ creature
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Frog Factory Adds 12 New Ribbit Colors
Irving, TX – Frog Factory is living up to its name by adding 12 new, eye-catching colors for the Ribbit
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SteelShad Debuts Unique Bottom Blade
Irving, TX – Every so often a bait comes around that can only be described as “different”. SteelShad’s new Bottom
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Shad Shape Swimmer Debuts
Irving, TX – Yamamoto Baits has officially entered the swimbait world. The new Shad Shape Swimmer is a subtle swimbait
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Josh Jones Hyperlite Series – New Crappie Rod from Dobyns
Irving, TX – Dobyns Rods has expanded its ever-growing lineup with the brand-new Josh Jones Hyperlite Series. Designed to Josh’s
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Bill Lewis Unveils the All-New Depth Strike
Irving, TX – Trying to trigger explosive bites? The brand-new Bill Lewis Depth Strike, optimized for forward facing sonar, is
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THE LAST WORD IN 36V TROLLING MOTOR RIGGING
Today’s Powerful, New 36-Volt Direct-Drive & Lithium-Powered Trolling motors require special, high-performance connections… which 6 Gauge Wire configured Connect-Ease® 36V PRO
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SteelShad Unveils Real Life Color Series
Irving, TX – Bait colors matter. There are bass fishing staples, crazy colors, gimmick colors, and then there’s SteelShad’s new
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Buckeye, Swindle Debut G-Stroll
Irving, TX – Designed by pro angler Gerald Swindle, the brand-new Buckeye G-Stroll Jighead is built for the mid-strolling technique
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Bill Lewis Debuts Zig-Zag
Irving, TX – The topwater bite just got wilder. The new Zig-Zag from Bill Lewis is designed to be tied
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Yamamoto Unleashes Nuki Bug
Irving, TX – The Yamatanuki just got a little freakier. The new Nuki Bug from Yamamoto Baits adds claws and
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Heddon Lures Delivers Spin’n Image Topwater Lure
Heddon Lures is bubbling with excitement over the newest member of the Spit’n Image Family of lures. The new Heddon
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Ultra-Versatile Dual Voltage Marine Batteries for Today’s Trolling Motors & Sonar
The new line of Norsk Lithium® 36+28V 60Ah batteries boast two sets of terminals, offering dual voltage functionality within a single
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Best Cold Weather Raingear Ever Designed
Whitewater Fishing’s new Great Lakes Pro Insulated Rainsuit is the ultimate outerwear for fishing the coldest and wettest freshwater and
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Big Bite Baits Adds Scentsation Pro Swimmer
Irving, TX – A proven design just got better. Building off the popular Pro Swimmer, the new Scentsation Pro Swimmer
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Bill Lewis Adds New GNAT Colors
Irving, TX – Bill Lewis has added a little flair to The GNAT with 6 new eye-catching colors. The heavy-hitting
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Big Bite Nekorama Hits the Water
Irving, TX – Simply put, the brand-new Nekorama from Big Bite Baits is a worm built for catching. Designed with
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Buckeye Lures Introduces Spot Remover Jig
Irving, TX – Buckeye Lures has kicked out another winner with the all-new Spot Remover Jig. Utilizing the same style
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Buckeye Lures Adds Hover Rig
Irving, TX – Buckeye Lures has added a new tool to the tackle box. The all-new Buckeye Hover Rig, designed
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Feel “The Thump”
Irving, TX – Every angler’s dream when flipping and pitching is to feel the signature “thump” that means the battle
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4″ Fat Senko Joins Yamamoto Family
Irving, TX – A new Senko has arrived. Inspired by its big brother, the 5″ Fat Senko, the brand-new Yamamoto
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Yamamoto Expands Scope Shad Offerings
Irving, TX – Building off the success of last year’s Scope Shad release, Yamamoto Baits is excited to announce the
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GSM Introduces Stealth Color Series
Irving, TX – Sometimes a sneaky approach is required to make fish bite, and that’s why GSM Outdoors has introduced
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Great Lakes Finesse Adds Irresistible Twist for Tough Smallmouth Bass
Jig-minnow fishing or Cindy rigging has become so popular for big smallmouth bass that the fish are starting to get
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Z-Man® Develops Groundbreaking Shad Style Swimbait
New Shadtron™ LT merges realism & durability with cutting-edge line-through hook system Ladson, SC (July 15, 2024) – A golden age of angling now
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Destined to Prevail
Whitewater Fishing’s new Prevail Pant fuses functionality, fit, and freedom of movement. MUSKEGON, Mich. (July 9, 2024) – There’s a reason
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Rays Against Sunrays
Whitewater Fishing’s new Rays Performance Hoodie keeps sunrays and perspiration out, while delivering unmatched performance and comfort on the water.
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Your Own Pet Rat
Ever Green’s new Combat Rat elevates wakebait fishing for giant bass. FOOTHILL RANCH, CA (July 12, 2024) – You might associate
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ICAST 2024 Press Releases and News
We will be adding Press releases and News from ICAST 2024 as they are available. Please check back often for
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30th Annual Skeeter Owners’ Tournament Set for June 6-9 on Lake Fork
KILGORE, Texas, May 8, 2024 – Skeeter Boats and Yamaha will host the 30th annual Skeeter Owners Bass Tournament on
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Gill Fishing Empowers Sun Protection: The Power of Clothing
Buford, GA – As the sun’s rays become stronger and summer approaches, safeguarding your skin against harmful UV radiation is
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GSM Outdoors Acquires Dobyns Rods
Irving, TX – Dobyns Rods is now part of the GSM Outdoors Family. Created in 2009 by longtime angler Gary
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Yamamoto Releases Sensei Worm
Irving, TX – Yamamoto Baits is excited to announce the release of the all-new Sensei Worm. Designed to be a
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Berkley goes hard on Forward-thinking baits
Technology continues to move leaps and bounds all around us. Whether you’re talking about the vehicle you drive to the
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How to Master Layering: A Step-by-Step Guide to Staying Warm on the Water
When it comes to staying warm, layering is a key strategy. Here are some tips on how to layer effectively
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HARDY MARKSMAN Z FLY ROD WINS TOP HONOR AT ICAST
Beating out stiff competition, the Hardy Marksman Z captures prestigious Best in Category Win for Fly Fishing Rod at ICAST
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Berkley Nessie Earns ICAST 2023 New Product Showcase Award for Best Freshwater Soft Bait
ORLANDO, Fla (July 12, 2023) – Entering a challenging market with stiff competition, the Berkley PowerBait Nessie shines brightest to win
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Abu Garcia Zata Casting Combo Claims ICAST 2023 Best in Category for Rod and Reel Combo
ORLANDO, Fla (July 12, 2023) – Taking the crown for 2023 ICAST’s Best of Category for Rod and Reel Combo, the Abu
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Yamamoto Unveils Scope Shad
Irving, TX – Designed to be the perfect tool for forward facing sonar, but certainly not limited it, the Yamamoto
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Buckeye Debuts Scope-Head
Irving, TX – In a time where forward facing sonar is an ever more useful tool in the arsenal of
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Revolutionary FishLung® Set to Transform Fish Care in the Fishing Industry
FishLung® to be revealed at iCast 2023 Orlando, Florida, July 11, 2023 — O2 Air-Sea, LLC is proud to announce
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Bill Lewis Lures Introduces Hammer Trap
Irving, TX – Bill Lewis put lipless crankbaits on the map over 50 years ago. The Hammer-Trap is the newest
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Buckeye, Swindle Debut G-Buzz
Irving, TX – There is simply no denying the success that Gerald Swindle has had throughout his career using a
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3″ Yama Craw Arrives
Irving, TX – Yamamoto Baits released the popular Yama Craw in December of 2022. Thanks to its incredible action and
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Bill Lewis Lures Debuts GNAT
Irving, TX – Not all micro-cranks are created equal. Though the all-new Bill Lewis GNAT may be small, it has
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Introducing the Tsuka 2 from American Tackle
Redefining Fishing Rod Handles, Again! Oviedo, Fl, June 28th , 2023 – Today marks the launch of the Tsuka 2,
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Fin-Nor Eyewear Adds Rx Program to 25 Sunglass Models
Fin-Nor joins the prescription market with their angler-built eyewear technology Columbia, SC (June 28, 2023) – Fin-Nor, leader of angler innovation
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Body Piercings & Plastics Surgery
New Z-Man® Rattle-Snaker® wires ElaZtech® and all soft plastics with fish-attracting sound Ladson, SC (June 28, 2023) – Among all
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PLANO EDGE 3700 JERKBAIT BOX
The newest Plano EDGE box is designed with the same performance features that consumers have come to enjoy made specifically
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Introducing the New Ultrex QUEST: a Trolling Motor Built for the Harshest Environments
Ultrex QUEST gives anglers everything they love about Ultrex with an updated brushless design to tackle the most punishing conditions.
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Amazing Performance, Shocking Price
WHITEWATER Fishing’s Lightweight Tech Hoodie and Long Sleeve Tech Shirt wear and fish like comparable tops twice their price. By
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Nightwave Marine Digital Night Vision Camera is True Boating Innovation
SIONYX Brings Dark Room Experience to ICAST 2023 Beverly, MASS. (June 27, 2023). The SIONYX Nightwave marine digital night vision camera
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Abu Garcia Zata Reels and Combos Return With All New Look and Upgraded Performance
Elevate Your Fishing Experience with the Latest Zata Low Profile/Spinning Reels and Combos from Abu Garcia COLUMBIA, S.C. (June 27,
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Minn Kota Announces New and Upgraded Line of Trolling Motors to Fit Every Angler
Minn Kota’s trusted line of bow-mount trolling motors have been re-designed to help anglers get more out of their time
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Tournament Kayak Anglers Talk Today’s Best Lithium Battery Solutions
Tournament sticks Elvis Lee and Amy Hansen rely on NORSK Lithium for full-days on-the-water New Hope, Minn. (June 22, 2023)
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Mid-Depth Assassin – the Berkley Dime
Berkley’s newest hard bait weapon that bass cannot resist COLUMBIA, S.C. (Feb 7, 2023) – Berkley understands what balsa crankbaits can
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Abu Garcia Introduces the Zenon X Spinning Reel
The Ultimate Tool for Freshwater Anglers Who Want to Fish to Win COLUMBIA, S.C. (June 20, 2023) – Building on the original
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Money Where Its Mouth Is
NPAA President participates in ASA’s Government Affairs spring meeting to sound off in support of recreational sportfishing. Forestville, WI (May
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BUBBA™ Introduces Revolutionary Smart Fish Scale, Pro Series, Mobile App
Game-Changing Product Line-up Delivers Speed, Accuracy for Tournament & Recreational Anglers (Columbia, MO) May 15th, 2023 – BUBBA™, a brand known
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Yamatanuki Invades USA
Irving, TX – Yamamoto Baits is excited to announce the stateside debut of the Yamatanuki. Wildly popular in Japan, the
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AMERICAN BAITWORKS INTRODUCES NEW SPEED FREAK SPINNERBAIT
OCEAN SPRINGS, MISSISSIPPI – January 6, 2023. Anglers, are you tired of spinnerbaits that wash out at the surface and
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Explore Fishing From a Youth Perspective
Crazy For Crappies video captures imagination of young anglers with its peer-to-peer format. Forestville, WI (January 9, 2023) – Designed
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Yamamoto unveils Yama Craw
Irving, TX – Yamamoto Baits is proud to unveil the all-new Yama Craw. Designed to provide a tight and fast
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It’s All About the Ned
Northland Fishing Tackle’s new Elite Series Nedster Jig and Weedless Nedster Jig further the groundbreaking Ned Rigging technique. BEMIDJI, Minn.
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GMAN To Headline NPAA’s Annual Conference
Fort Meyer’s gathering focused on sport fishing pros controlling their own destiny. Forestville, WI (November 7, 2022) – The National
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Female Fishing Participation on the Rise
Story and images provided by Ladies, Let’s Go Fishing Forestville, WI (November 2, 2022) – Women now account for 37
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The Topwater Chaos Continues
The explosive Ever Green Shower Blows SB-150 topwater family adds a range of new colors Cypress, CA (October 13, 2022)
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Bass Bait with an Elite Status
Available soon, Northland brings bass anglers the weedless solution to fishing soft plastics and building custom swim jigs: the Elite
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NPAA Annual Conference is a “Can’t Miss” Event
Aims to help recreational fishing-industry professionals control their own destiny Forestville, WI (October 13, 2022) – Anticipation is ramping up
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Frabill Conservation Folding Net – Salt and freshwater net with folding yoke for optimized storage
COLUMBIA, S.C. (Oct 6, 2022) — Building on the success from previous Frabill Conservation net models, the new Conservation Folding Net
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Ever Green Adds Extensive Colors to Shallow-Running Cranks
New SH-3 colors bring bass anglers an option for every situation and forage type Cypress, CA (October 4, 2022) – The
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Bassmaster Kayak Series Wraps 2022 Season On Pickwick Lake
Photo by Kyle Jessie/B.A.S.S The Yamaha Rightwaters Bassmaster Kayak Series powered by TourneyX will wrap up the 2022 season on
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Humminbird Clearing the Path for Unrivaled Mapping with All-New LakeMaster Charts
Humminbird releases an upgraded premium mapping solution in Humminbird LakeMaster VX to help anglers understand what is under the water’s
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Plano Expands EDGE Tackle Storage Line
EDGE series continues to solve anglers’ storage problems one box at a time. COLUMBIA, S.C. (September 27, 2022) — With
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New CH-1 Shallow-Running Crankbait Patterns
New colors bring bass anglers an option for every situation and forage type Cypress, CA (September 27, 2022) – One
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NPAA’s Annual Conference Headed to Fort Myers, Florida
Registration set to open for premiere gathering of recreational fishing industry professionals. Forestville, WI (September 23, 2022) – For recreational fishing
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New Finesse Bass Jig
Ever Green IR Finesse Jig produces more fish on pressured waters Cypress, CA (September 22, 2022) – Known for their
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New Berkley crankbait delivers aggressive tail thumping, balsa-like roll action tailored to both walleye, bass and crappie anglers
COLUMBIA, S.C. (September 20, 2022) – Expanding on its stellar line of hard baits, Berkley announces the addition of the highly
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Berkley PowerBait Shape 108 takes versatility to a new level excelling at both finesse and power fishing techniques
COLUMBIA, S.C. (September 15, 2022) – Backed by more than 25 years of the scientific research and testing, Berkley PowerBait continues
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Berkley PowerBait MaxScent Lil’ Super Trooper
New PowerBait MaxScent bait adds claws to a ned-style presentation giving anglers even more ways to catch fish COLUMBIA, S.C.
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Ever Green OB-68 Really Pops With New Colors
With seven new patterns, this super popper conquers the surface bite. Cypress, CA (September 14, 2022) – For freshwater fans, nothing
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Ugly Stik Ugly Tuff Scales
Ugly Stik adds digital and mechanical scale options to its expansive lineup of Ugly Tuff tools. COLUMBIA, S.C. (August 3,
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Z-Man Wins Two ICAST Awards
Kicker CrabZ™ and DieZel Eye™ Jighead earn New Products Showcase trophies Ladson, SC (August 3, 2022) – Where guides fish on
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Crankbait Supremecy – The new Ever Green ZR-4 is destined to become your go-to bass bait
Cypress, CA (August 2, 2022) – Mindful crankbait anglers know all lures are not created equal. Inevitably, in-boat where anglers
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Bomber Delivers Crankbait Value in Fabulous New Colors
If “too much of a good thing” really was a problem, Bomber Lures would be in trouble. Not only has
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Zenon Low-Profile Baitcast Reels – Abu Garcia’s Newest Casting Reels
New level premium low-profile reels created with avid anglers in mind COLUMBIA, S.C. (August 1, 2022) – Designed for anglers who
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YUM Unites Swimbait Efforts with Scottsboro Tackle Company
Scottsboro Tackle Company had a problem. A good problem, but a problem, nevertheless. Their exceptionally natural hand-poured swimbaits became so
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